GM completed a full acquisition/control shift and Cruise reduced workforce by roughly 50% while ending robotaxi operations and moving remaining work under GM.
SourcePublic company, workplace, funding, and market signals
Updated Jul 30, 2026
Cruise is a San Francisco–based autonomous driving company and GM subsidiary focused on self-driving technology and advanced driver-assistance systems, with Super Cruise as its primary product line today.
Primary product
Super Cruise hands-free driver-assistance technology
Founded
2013
Headquarters
San Francisco, California, United States
Team size
829
Work style
Flexible
Industry
Motor Vehicle Manufacturing
Sub-industry
Autonomous driving / self-driving vehicles / ADAS
Offices
0 jobs at Cruise
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Business model
Stage
late-stage / corporate-backed
Total raised
$18.2B
Latest round
Corporate round / investment upsize · Apr 2021
Latest amount
$2.8B
Series E
Feb 2022
Apr 2021 · SoftBank
Series D
Apr 2021 · Walmart
Corporate round
Jan 2021 · Honda
Debt round
Leadership
Chief Executive Officer
Craig B. Glidden
President and Chief Administrative Officer
Steve Kenner
Chief Safety Officer
Sterling Anderson
Executive Vice President, Global Product, and Chief Product Officer
Shelly Chaka
Chief Safety Officer
Wei Luo
VP of Product, Strategy and Operations
Archi Dutta
Director, AI Driving Model at GM Cruise AI
Cruise has publicly emphasized flexible work, inclusive communication for remote-first employees, an equity program, and community/belonging themes in employee stories.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Public salary evidence is limited, but visa filing data indicates strong compensation for technical roles; Ellis reports a median H-1B salary of about $195,187 across sponsored positions in 2025.
Pricing
Not publicly disclosed; likely embedded in GM vehicle trim/option pricing for Super Cruise and service/operations revenue for autonomy programs.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$100M-$500M
GM completed a full acquisition/control shift and Cruise reduced workforce by roughly 50% while ending robotaxi operations and moving remaining work under GM.
SourceCruise announced approximately 50% workforce reduction; reports estimated about 1,000 jobs cut and CEO Marc Whitten departing.
SourceGM said it would end robotaxi development at Cruise and stop funding the business, citing capital allocation and market competitiveness.
SourceCruise suspended operations after an incident involving one of its driverless vehicles; later events led to leadership turnover and major cutbacks.
SourceReuters · Feb 2025
GM completed full control of Cruise and shifted emphasis toward autonomous technology for personal vehicles; Cruise staff were reduced by 50%.
TechCrunch · Feb 2025
Reported nearly 50% layoffs, leadership departures, and shutdown of Cruise robotaxi operations.
Reuters · Dec 2024
GM said it would end robotaxi development at Cruise and stop funding the business, citing capital needs and a competitive market.
Reuters · Jun 2024
Cruise named Marc Whitten CEO in June 2024 amid efforts to stabilize and turn around the business.
Cruise · Feb 2024
Official company announcement of Steve Kenner as chief safety officer.