Shutdown
Feb 2025GM completed a full acquisition/control shift and Cruise reduced workforce by roughly 50% while ending robotaxi operations and moving remaining work under GM.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Cruise is a San Francisco–based autonomous driving company and GM subsidiary focused on self-driving technology and advanced driver-assistance systems, with Super Cruise as its primary product line today.
Primary product
Super Cruise hands-free driver-assistance technology
Founded
2013
Headquarters
San Francisco, California, United States
Team size
829
Work style
Flexible
Industry
Motor Vehicle Manufacturing
Sub-industry
Autonomous driving / self-driving vehicles / ADAS
Offices
San Francisco
greater Seattle
Pasadena
Phoenix
Munich
Business model
vehicle software and autonomy technology
driver-assistance system sales/licensing through GM vehicles
robotaxi mobility services
fleet learning / autonomous vehicle operations
Funding
Stage
late-stage / corporate-backed
Total raised
$18.2B
Latest round
Corporate round / investment upsize · Apr 2021
Latest amount
$2.8B
Series E
Feb 2022
Apr 2021 · SoftBank
Series D
Apr 2021 · Walmart
Corporate round
Jan 2021 · Honda
Debt round
People & investors
Leadership
Chief Executive Officer
Craig B. Glidden
President and Chief Administrative Officer
Steve Kenner
Chief Safety Officer
Sterling Anderson
Executive Vice President, Global Product, and Chief Product Officer
Shelly Chaka
Chief Safety Officer
Wei Luo
VP of Product, Strategy and Operations
Archi Dutta
Director, AI Driving Model at GM Cruise AI
Work & culture
Cruise has publicly emphasized flexible work, inclusive communication for remote-first employees, an equity program, and community/belonging themes in employee stories.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Public salary evidence is limited, but visa filing data indicates strong compensation for technical roles; Ellis reports a median H-1B salary of about $195,187 across sponsored positions in 2025.
Product & market
Pricing
Not publicly disclosed; likely embedded in GM vehicle trim/option pricing for Super Cruise and service/operations revenue for autonomy programs.
Differentiators
- —Integrated with GM manufacturing and vehicle platform
- —Hands-free ADAS deployed across multiple GM brands
- —Large compatible road network in North America
- —Long-running autonomy stack and fleet learning experience
- —Parent-company capital and manufacturing scale
Technology
zendesk
datadog
oauth
buildroot
ansible
dbt
buildkite
adp
workday
matlab
salesforce
spinnaker
siemens
linux kernel
kubernetes
siemens nx
git
terraform
cuda
stripe
Customers
GM vehicle buyers using Super Cruise
Fleet/robotaxi riders
Potential delivery partners such as Walmart
Automotive OEM programs within GM brands
Competitors
Waymo
Tesla Autopilot / FSD
Zoox
Aurora
Motional
Mobileye
Scale & contact
Estimated revenue
$100M-$500M
Signals & risks
Layoff
Feb 2025Cruise announced approximately 50% workforce reduction; reports estimated about 1,000 jobs cut and CEO Marc Whitten departing.
SourceShutdown
Dec 2024GM said it would end robotaxi development at Cruise and stop funding the business, citing capital allocation and market competitiveness.
SourceOther
Oct 2023Cruise suspended operations after an incident involving one of its driverless vehicles; later events led to leadership turnover and major cutbacks.
SourceLatest news
Reuters · Feb 2025
GM completed full control of Cruise and shifted emphasis toward autonomous technology for personal vehicles; Cruise staff were reduced by 50%.
TechCrunch · Feb 2025
Reported nearly 50% layoffs, leadership departures, and shutdown of Cruise robotaxi operations.
Reuters · Dec 2024
GM said it would end robotaxi development at Cruise and stop funding the business, citing capital needs and a competitive market.
Reuters · Jun 2024
Cruise named Marc Whitten CEO in June 2024 amid efforts to stabilize and turn around the business.
Cruise · Feb 2024
Official company announcement of Steve Kenner as chief safety officer.
Jobs and careers at Cruise
0 jobs at Cruise
No open positions
Check back later for new openings