GrepBeat · Jun 2026
Profiled Craftwork’s expansion into Raleigh, leadership team, and operating model with full-time painters.
Digital-native home painting franchise
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Craftwork is a Charlotte-based, technology-enabled home painting company focused on interior, exterior, and cabinetry painting, with virtual estimates, online scheduling, project tracking, and transparent communication for homeowners.
Primary product
Home painting services (interior, exterior, cabinetry) with software-enabled quoting, scheduling, and project management
Founded
2023
Headquarters
Charlotte, North Carolina, United States
Team size
10-20
Industry
Construction
Sub-industry
Home painting services
Offices
Charlotte, NC
Raleigh, NC
Business model
Service-based home painting
Direct-to-consumer residential services
Technology-enabled operations
Owned-and-operated crew model
Funding
Stage
Series A
Total raised
$32M
Latest round
Series A · Jan 2025
Latest amount
$7M
Jan 2025 · Slow Ventures
Nov 2023 · Forerunner Ventures
Jul 2023 · Y Combinator
People & investors
Leadership
Co-founder, CEO
Co-founder, CTO
Co-founder, Chief Growth Officer
Co-founder, Chief Success Officer
Chief Operating Officer
Work & culture
Positions itself as transparent, reliable, craftsmanship-focused, and tech-forward, with full-time employees and strong communication standards; also emphasizes training and quality execution.
Compensation
Public evidence highlights guaranteed 40-hour weekly pay for painters and standard benefits, but no public salary bands or equity details were found.
Benefits
Guaranteed 40 hours of pay per week
Health insurance
Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Product & market
Pricing
Flat-rate pricing that varies by project scope rather than home size; virtual estimate-based quoting.
Differentiators
- —Full-time painters instead of subcontractors
- —Same-day/fast virtual estimates
- —Online scheduling and project management portal
- —Transparent, end-to-end communication
- —Technology-enabled workflow
- —3-year project guarantee
- —Certified Sherwin-Williams partner
Technology
Ruby on Rails
Next.js
tRPC
PostgreSQL
React Native
LLMs
computer vision
Customers
Homeowners in Charlotte, NC
Homeowners in Raleigh, NC
Competitors
Five Star Painting
CertaPro Painters
Arch Painting
National Coatings
Improovy
Paintzen
Scale & contact
Estimated revenue
$1M-$10M
Latest news
LinkedIn · Jan 2026
Craftwork announced its Raleigh launch and expansion of painting services into the Triangle.
Axios Charlotte · Jan 2025
Reported Craftwork’s $7 million Series A led by Slow Ventures, with investors including Lachy Groom, Four Cities Capital, Forerunner Ventures, Pioneer Fund, and Y Combinator.
FinSMEs · Nov 2023
Reported Craftwork’s $6 million seed financing led by Forerunner Ventures, with participation from General Catalyst, Y Combinator, Jeff Jordan, and Evan Moore.
Axios Charlotte · Jul 2023
Reported Craftwork’s $4 million funding round and launch as a Y Combinator-backed startup.
Jobs and careers at Craftwork
0 jobs at Craftwork
No open positions
Check back later for new openings