Acquisition
Apr 2026Carro announced it had acquired Modern Dropship (formerly Convictional), describing the move as a joining of forces and saying the service would continue and be invested in further.
SourceConvictional is reinventing business operations
Company research
Public company, workplace, funding, and market signals
Overview
Waterloo-based, remote-first software company founded in 2017. In 2026 it reintroduced itself as an AI-powered organizational workspace focused on goal alignment, collaborative email, meetings, research, and decision-making; earlier public materials describe a supplier-enablement/B2B commerce platform for retailers and distributors.
Primary product
AI-powered organizational workspace / smart inbox for goals, collaborative email, meetings, documents, research, and decision-making
Founded
2017
Headquarters
Waterloo, Ontario, Canada
Team size
10-20
Work style
Remote
Industry
Software Development
Sub-industry
AI collaboration / organizational knowledge management
Offices
Waterloo, Ontario, Canada (HQ)
Canada and United States (remote/distributed team)
Business model
usage-based SaaS
enterprise software
Funding
Stage
Series B
Total raised
$49M
Latest round
Series B · Feb 2022
Latest amount
$40M
People & investors
Leadership
COO
Chief Strategy Officer
President & Co-founder
Commercial Lead
Head of Research
Work & culture
Async-first, public-work culture with heavy use of written proposals and GitHub, no Slack by default, distributed across North America, 10% learning time, biannual offsites, and a four-day workweek policy for full-time employees.
Work style
Remote
Visa sponsorship
Limited
Compensation
Compensation is benchmarked to the 75th percentile using Pave and Carta, with an $80k minimum salary policy, annual market reviews, 100% benefits covered at base, and stock refreshes used for merit adjustments.
Benefits
Comprehensive healthcare from day one
US medical, dental, vision, life, and short-term disability premiums covered at 100%
401(k) for full-time US employees
Canadian dental, vision, and extended healthcare coverage
Health Spending Account for Canadian employees
4 weeks of paid time off
1-week year-end shutdown
Company-provided laptop and core hardware/software
Learning expense stipend
Flexible remote work across North America
Product & market
Pricing
$10 per million tokens, first million tokens free, no per-seat fees
Differentiators
- —Not a chatbot: positioned as an organizational layer that connects conversations to decisions
- —Smart inbox sorted by goals rather than by app
- —Brings chat, email, documents, goals, meetings, and research into one place
- —Usage-based pricing with no per-seat fees
- —Async/public-work operating model that mirrors the product philosophy
Technology
GitHub
Google Docs
Loom
Front
Google Cloud Platform
Retool
Stripe
Gemini
Customers
Indigo
MADE.com
Staples
Harry Rosen
Lightspeed
The Verticale
Simons
Competitors
Slack
Microsoft Teams
Notion
Asana
Coda
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
5.9K
Traffic estimate as of Jul 2026
Signals & risks
Other
Jul 2026Convictional publicly relaunched its branding and product positioning around organizational goal alignment and decision-making, indicating a major pivot from its earlier supplier-enablement focus.
SourceLatest news
Convictional · Jul 2026
Company reintroduction and launch of a new product focused on organizational goal alignment as AI agents take over task work.
Convictional · Jul 2026
Research post introducing GoalBench and describing how collaboration channels affect AI-agent alignment and coordination.
Convictional · Jun 2026
Research post on variance introduced by human subjectivity in AI deep-research pipelines.
Carro · Apr 2026
Carro announced Modern Dropship (formerly Convictional) had joined forces with Carro and said the service would continue with further investment.
TechCrunch · Feb 2022
TechCrunch covered the $40M Series B and described Convictional's supplier-enablement platform for retailers and vendors.
Jobs and careers at Convictional
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