Convertedin

converted.in

HQ: New Castle, Delaware, United States

200

Advertising & Marketing

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Convertedin, also branded Converted, is an Egypt-founded marketing technology company that provides an e-commerce marketing operating system. Its platform combines marketing data, shopper insights, advertising execution, ad payments, campaign automation, and revenue attribution across channels such as Google, Meta, TikTok, SMS, and email. Public sources describe the company as serving approximately 8,000 clients across six countries.

Primary product

An e-commerce marketing operating system and AI-powered advertising infrastructure, including campaign automation, personalized multi-channel marketing, marketing analytics, ad-payment workflows, and Converted Orders for purchase-focused advertising.

Founded

2018

Headquarters

New Castle, Delaware, United States

Team size

51-200

Industry

IT Services and IT Consulting

Sub-industry

E-commerce marketing technology, martech, advertising technology, marketing automation

Offices

New Castle, Delaware, United States

Cairo, Egypt

Saudi Arabia — reported operating presence in 2022

Rio de Janeiro, Brazil — reported office/expansion location in 2022

Business model

B2B SaaS

Enterprise software

Direct sales to e-commerce brands

Partnerships with media-buying and advertising agencies

Funding

Stage

Seed / post-seed

Total raised

$3.1M

Latest round

Seed · Aug 2022

Latest amount

$3M

Seed

Aug 2022 · Merak Capital

$3M

Venture Round

Nov 2020

People & investors

Leadership

Mohamed Fergany

Co-founder and CEO

Mohamed Atef

Co-founder and COO

Mustafa Raslan

Co-founder and Chief Product Officer

Hilda Louca

Partner and Executive Director / Managing Director

Abdelkader Ahmed

Chief Business Officer

Ahmed Eladwy

Director of IT Operations

Mohamed Ali

Commercial Operations and Customer Experience Director

Mohamed Ashraf

Technical Lead

Mirola Mourad

Customer Success Lead

Nairouz Kamal

Partnerships Lead

Investors

500 Global

Merak Capital

Mohammed Saleh Alsaif Sons / MSAS

Work & culture

Public evidence is limited. The company has highlighted AI and product development, strategic hiring, international expansion, and was identified in a 2026 LinkedIn post as a Forbes/Statista Best Startup Employer 2026. Specific workplace practices and culture policies are not publicly documented in the sources reviewed.

Compensation

No reliable public compensation bands or salary policy were found. Public sources indicate hiring plans and a workforce concentrated primarily in Egypt, with additional employees or presence in Saudi Arabia, Syria, and the United Arab Emirates.

Product & market

Pricing

Not publicly disclosed; appears to use sales-led or custom B2B pricing rather than transparent public plans.

Differentiators

—Combines marketing data, shopper insights, campaign execution, ad payments, and conversion attribution in one platform.
—Focuses on emerging markets, especially MENA and Latin America, where the company says competition and customer-acquisition costs can be lower than in the United States or Europe.
—Supports multiple channels including web, search advertising, social advertising, SMS, and email.
—Uses transaction and order data to optimize toward verified purchases rather than relying only on clicks or advertising-platform metrics.
—Offers both direct relationships with brands and distribution through media-buying and advertising-agency partnerships.
—Has developed AI capabilities including targeting, Arabic copywriting, design, and newer purchase-oriented advertising workflows.

Technology

PHP

Laravel

MySQL

Redis

RabbitMQ

Python

JavaScript

HTML

Java

Swift

Selenium

Google Cloud Platform

Amazon RDS

GitHub Actions

GitHub

Prometheus

Grafana

Mixpanel

Figma

Customers

Approximately 8,000 clients across six countries, according to a 2025 company-leadership interview listing

E-commerce brands and retailers in MENA and Latin America

Media-buying and advertising agencies

Competitors

Shopify

WooCommerce

Criteo

Adgistics

Goava

Impact

Klaviyo

HubSpot

Meta Ads

Google Ads

Scale & contact

Estimated revenue

$1M-$10M annually; one third-party company profile estimates approximately $1.5M annual revenue.

Estimated monthly visits

3.2K

Traffic estimate as of Jun 2026

Signals & risks

Acquisition

Mar 2026

Converted acquired Mitcha, an Egyptian e-commerce platform supporting local designers. Mitcha founder Hilda Louca joined Converted as Partner and Executive Director. The deal is intended to expand Converted's data-driven commerce ecosystem and support Converted Orders.

Source

Latest news

Converted officially acquires Mitcha and adds Hilda Louca to its leadership team

Converted LinkedIn company page · Mar 2026

The company's LinkedIn announcement described the Mitcha acquisition and Hilda Louca's appointment as Partner and Managing Director.

Converted acquires Egypt’s Mitcha to expand AI-driven e-commerce ecosystem

Wamda · Mar 2026

Converted acquired Mitcha, an Egyptian platform supporting local designers. Mitcha founder Hilda Louca joined Converted as Partner and Executive Director, and the transaction is intended to strengthen Converted Orders and the company's data-driven commerce infrastructure.

Egyptian martech startup Convertedin raises $3M for its platform

TechCrunch · Aug 2022

Convertedin raised a $3M seed round led by Merak Capital, with participation from 500 Global and MSAS. The company planned to use the funding for hiring, product development, and expansion across MENA and Latin America.

Egyptian marketing tech start-up Convertedin raises $3m in funding

The National · Aug 2022

The funding was reported as supporting expansion into Brazil, Egypt, and Saudi Arabia, as well as platform development and hiring.