Confido

AI-enabled financial automation and intelligence for CPG Brands

confidotech.com

HQ: New York, NY, USA

11-50

B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 28, 2026

Overview

Confido (Confido Tech, Inc.) is a privately held New York software company building AI infrastructure / an operating system for consumer packaged-goods (CPG) brands. It unifies finance, accounting, sales, and operations workflows that traditionally run across spreadsheets, emailed PDFs, retailer portals, and disconnected legacy systems. The company reports 200+ CPG brands and 5x year-over-year growth in 2025.

Primary product

An AI-powered CPG financial-operations and planning platform covering cash application, deductions management and automated disputes, trade-promotion management, retail analytics, sales forecasting, demand planning, and supply planning.

Founded

2022

Headquarters

New York City, New York, United States (Chelsea office)

Team size

Approximately 50–65 employees; public sources report 50–60 on LinkedIn and 65 on Y Combinator.

Work style

Onsite

Industry

Software Development

Sub-industry

AI-enabled CPG finance, trade-promotion management, retail analytics, and supply-chain planning SaaS

Offices

New York City, New York, United States (Chelsea)

Business model

B2B SaaS

Modular subscription pricing by annual retail revenue and integration scope

Per-brand / enterprise platform licensing

Paid implementation and concierge customer success

Funding

Stage

Series A

Total raised

$20M

Latest round

Series A · Aug 2025

Latest amount

$15M

Seed

Aug 2025 · Watchfire Ventures

Series A

Aug 2025 · Footwork

$15M

Accelerator/Incubator

Aug 2021 · Y Combinator

$125K

People & investors

Leadership

Justin Hunter

Co-founder; CEO

Kara Holinski

Co-founder; CTO

Annie Zhu

SVP of Finance

Mikayla Hopkins

VP of Marketing

Michael Bouloubasis

Head of Supply Chain

Matan Friedmann

Head of AI

Thilo Hamann

Director of Demand Planning

Ben Demers

Founding Full Stack Engineer

Investors

Barrel Ventures

BFG Partners

Boulder Food Group / BFG Partners

Boulder Food Group II

Strategic angel investors

Work & culture

High-ownership, customer-obsessed, fast-moving, and strongly in-person. Official values are Connection, Pioneership, and Gumption. Confido says new hires ship in week one, everyone talks to customers, and engineers work together in the office five days per week.

Work style

Onsite

Compensation

Official careers materials advertise 90th-percentile compensation, salary plus meaningful equity, and transparent compensation setting. A public job listing showed approximately $150,000–$200,000 plus benefits and 0.15%–0.3% equity for one founding forward-deployed-engineer role; another listing showed $200,000–$270,000 for a forward-deployed-engineer role. These are role-specific signals, not a company-wide range.

Benefits

Company-paid medical, dental, and vision coverage

90th-percentile compensation with salary and meaningful equity

Relocation support to New York City

Flexible PTO

Regular four-day company holiday weekends

Laptop, monitor, keyboard, and $200 setup stipend

Team dinners, outings, and milestone celebrations

401(k) is mentioned in a public engineering-stack teardown, but not on the official careers page

Product & market

Pricing

Modular, quote-based SaaS pricing tailored to annual retail revenue and integration scope; starter and individual accounting/finance and sales/operations modules are available, with unlimited seats. No public dollar prices found.

Differentiators

—Purpose-built for CPG rather than generic finance software
—Single data layer spanning deductions through production planning
—AI document extraction and cash application
—Automated deduction disputes and retailer-portal workflows
—50+ retailer, distributor, ERP, and accounting integrations
—Integrated trade promotion, demand, sales, and supply planning
—Concierge implementation and customer-success support
—Claims of 99% extraction accuracy and 400+ hours saved per month for customers

Technology

Ruby on Rails

Python

TypeScript

React

Vue

Postgres

Snowflake

AWS

Terraform

Kubernetes

GitHub Actions

Aurora/RDS

Redis

Kafka

Datadog

AppSignal

Mezmo

PostHog

Claude SDK and foundation models

Customers

OLIPOP

Simple Mills

Dr. Squatch

Tropicana

Serenity Kids

Cappello’s

Rebel Creamery

DUDE Wipes

MUSH

Chomps

Momofuku

Baskin-Robbins

Competitors

Blacksmith Applications

Crisp

Vividly

Cresicor

Scale & contact

Estimated revenue

Approximately $1.2M–$3.25M annual revenue/ARR, based on third-party estimates with conflicting methodologies; not company-reported.

Estimated monthly visits

11.8K

allys@confidotech.com

Latest news

Confido ships forecasting and disputes-workbench upgrades

The Confido Aisle · Jul 2026

Product update covering per-SKU best-fit forecasting, treatment of new products without sales history, and a Needs Review workbench for stalled disputes.

Confido becomes an official NetSuite partner and expands disputes coverage

The Confido Aisle · Jun 2026

Confido announced expanded disputes support for H-E-B, Albertsons, CVS, and DOT, an ERP Invoice Coverage dashboard, and an official NetSuite integration.

New on the Shelf: Confido Acquires Muffin Data!

Confido newsletter · Oct 2025

Confido announced the acquisition of Muffin Data to expand retail data and analytics capabilities.

Confido, Said To Be The ‘First Automated Financial Operations Software’ For CPG, Raises $20M

Yahoo Finance / AfroTech · Aug 2025

Coverage of Confido’s $20M financing and its positioning as automated financial-operations software for CPG brands.

Confido announces $15M Series A and $20M total funding

Confido · Aug 2025

Confido announced a $15M Series A led by Footwork and disclosed an earlier seed round led by Watchfire Ventures, bringing reported total funding to $20M.

Jobs and careers at Confido

33 jobs at Confido

Office Manager

On-site

General & Administrative

NYC Office; New York, New York, United States

Today

On-site

Full-time