The Confido Aisle · Jul 2026
Product update covering per-SKU best-fit forecasting, treatment of new products without sales history, and a Needs Review workbench for stalled disputes.
AI-enabled financial automation and intelligence for CPG Brands
Public company, workplace, funding, and market signals
Updated Jul 28, 2026
Confido (Confido Tech, Inc.) is a privately held New York software company building AI infrastructure / an operating system for consumer packaged-goods (CPG) brands. It unifies finance, accounting, sales, and operations workflows that traditionally run across spreadsheets, emailed PDFs, retailer portals, and disconnected legacy systems. The company reports 200+ CPG brands and 5x year-over-year growth in 2025.
Primary product
An AI-powered CPG financial-operations and planning platform covering cash application, deductions management and automated disputes, trade-promotion management, retail analytics, sales forecasting, demand planning, and supply planning.
Founded
2022
Headquarters
New York City, New York, United States (Chelsea office)
Team size
Approximately 50–65 employees; public sources report 50–60 on LinkedIn and 65 on Y Combinator.
Work style
Onsite
Industry
30 jobs at Confido
Software Development
Sub-industry
AI-enabled CPG finance, trade-promotion management, retail analytics, and supply-chain planning SaaS
Offices
Business model
Stage
Series A
Total raised
$20M
Latest round
Series A · Aug 2025
Latest amount
$15M
Aug 2025 · Watchfire Ventures
Aug 2025 · Footwork
Aug 2021 · Y Combinator
Leadership
Co-founder; CEO
Co-founder; CTO
Annie Zhu
SVP of Finance
Mikayla Hopkins
VP of Marketing
Michael Bouloubasis
Head of Supply Chain
Matan Friedmann
Head of AI
Thilo Hamann
Director of Demand Planning
Ben Demers
Founding Full Stack Engineer
Investors
High-ownership, customer-obsessed, fast-moving, and strongly in-person. Official values are Connection, Pioneership, and Gumption. Confido says new hires ship in week one, everyone talks to customers, and engineers work together in the office five days per week.
Work style
Onsite
Compensation
Official careers materials advertise 90th-percentile compensation, salary plus meaningful equity, and transparent compensation setting. A public job listing showed approximately $150,000–$200,000 plus benefits and 0.15%–0.3% equity for one founding forward-deployed-engineer role; another listing showed $200,000–$270,000 for a forward-deployed-engineer role. These are role-specific signals, not a company-wide range.
Benefits
Pricing
Modular, quote-based SaaS pricing tailored to annual retail revenue and integration scope; starter and individual accounting/finance and sales/operations modules are available, with unlimited seats. No public dollar prices found.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1.2M–$3.25M annual revenue/ARR, based on third-party estimates with conflicting methodologies; not company-reported.
Estimated monthly visits
11.8K
The Confido Aisle · Jul 2026
Product update covering per-SKU best-fit forecasting, treatment of new products without sales history, and a Needs Review workbench for stalled disputes.
The Confido Aisle · Jun 2026
Confido announced expanded disputes support for H-E-B, Albertsons, CVS, and DOT, an ERP Invoice Coverage dashboard, and an official NetSuite integration.
Confido newsletter · Oct 2025
Confido announced the acquisition of Muffin Data to expand retail data and analytics capabilities.
Yahoo Finance / AfroTech · Aug 2025
Coverage of Confido’s $20M financing and its positioning as automated financial-operations software for CPG brands.
Confido · Aug 2025
Confido announced a $15M Series A led by Footwork and disclosed an earlier seed round led by Watchfire Ventures, bringing reported total funding to $20M.