commercetools

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

commercetools is a Munich-based enterprise commerce platform company that helped pioneer headless and composable commerce and now positions itself as an AI-first/autonomous commerce platform for large B2C, B2B, and B2X merchants.

Primary product

Enterprise composable commerce platform (Composable Commerce APIs + Merchant Center)

Founded

2006

Headquarters

Adams-Lehmann-Str. 44, 80797 Munich, Germany

Team size

501-1000

Work style

Hybrid

Industry

Software Development

Sub-industry

Enterprise commerce platform / composable commerce

Offices

Munich, Germany

Berlin, Germany

Boston, USA

Durham, USA

London, UK

Valencia, Spain

Melbourne, Australia

Business model

Enterprise SaaS

Order-based pricing

Modular add-ons

Marketplace procurement

Funding

Stage

Series C

Total raised

$308.1M

Latest round

Series C · Sep 2021

Latest amount

$140.5M

Series C

Sep 2021 · Accel

$140.5M

Funding Round

May 2021 · Insight Partners

Series B

Oct 2019 · Insight Partners

$145M

Corporate Round

Jan 2019

Series A

Oct 2011

$4.9M

Seed Round

Sep 2006

$834K

People & investors

Leadership

Doug McNary

Chief Executive Officer

Dirk Hoerig

Co-founder and Chief Innovation Officer

Eric Speciel

Chief Customer Officer

Hajo Eichler

Chief Technology Officer

Matt Tuel

Chief Operating Officer

Roxana Dobrescu

Chief People Officer

Shiri Mosenzon Erez

Chief Product Officer

John Lentine

Chief Revenue Officer

Liesl Asaa

General Counsel

Founders

Denis Werner

Co-founder

Investors

High-Tech Gründerfonds

HTGF

Insight Partners

REWE Group

Work & culture

Hub-based and hybrid-first, with a strong emphasis on belonging, customer focus, adaptability, and results. Public culture language also stresses collaboration across global offices and an informal team vibe.

Work style

Hybrid

Visa sponsorship

Limited

Compensation

Public compensation signals are limited. LinkedIn-derived and third-party salary data suggest roughly EUR 81.9k for Scala engineers, about USD 94.9k for sales roles, and review-sourced sales base pay ranging from about USD 60k for SDRs up to about USD 210k for sales managers; variable pay appears less predictable than headline OTE.

Benefits

Annual growth budget

Self-paced learning platforms

Language training

Personalized coaching

One-on-one mentorship

Family Leave Plus

Global mental health support via OpenUp

Annual global offsites

High-end hardware

Remote work up to 60 days/year from another country

Product & market

Pricing

Order-based enterprise SaaS pricing with modular add-ons; exact contract pricing is quote-based, and procurement is also supported through Google Cloud Marketplace and AWS Marketplace.

Differentiators

—Headless/composable architecture
—API-first enterprise commerce
—AI-first / autonomous commerce positioning
—Multi-cloud deployment on AWS and Google Cloud
—Order-based pricing rather than GMV-based pricing
—Merchant Center and business tooling
—Open-source SDKs and developer tooling
—Microservices / independent deployment model
—Strong enterprise customer references
—B2C, B2B, and B2X support

Technology

React

GraphQL

Scala

TypeScript

Kubernetes

Google Cloud Platform

AWS

Terraform

MongoDB

Cypress

React Testing Library

Apollo Server

Prisma

Express

Prometheus

Envoy

Istio

Helm

Fluentd

Vault

Customers

Wild Fork Foods

ARK Bokhandel

Express

PLUS Supermarkets

Viewrail

Sephora

Pet Valu

Bausch + Lomb

PetSmart

L.L.Bean

Screwfix

The Vitamin Shoppe

BMW

Bang & Olufsen

Danone

Competitors

Salesforce Commerce Cloud

SAP Commerce Cloud

Shopify Plus

Adobe Commerce

VTEX

BigCommerce

Oracle Commerce

Elastic Path

Spryker

HCL Commerce

Scale & contact

Estimated revenue

EUR10M-EUR20M

Estimated monthly visits

362.1K

Traffic estimate as of Jun 2026

info@commercetools.com +49-89-99829960

Signals & risks

Layoff

Feb 2025

TechCrunch reported commercetools laid off roughly 10% of staff amid a restructuring after missing aggressive revenue growth targets; executive changes followed, including CRO and CFO transitions.

Source

Acquisition

Nov 2021

commercetools announced the acquisition of Frontastic, a composable frontend platform, to broaden its product portfolio.

Source

Latest news

commercetools expands enterprise security program

commercetools · Jul 2026

Adds a new Trust Center and further industry certifications as part of its enterprise security program.

commercetools for Builders and Commerce Integration Layer

commercetools · Jun 2026

Launches AI-assisted tooling and an integration layer aimed at reducing enterprise commerce build times from months to days.

commercetools partners with Mirion Technologies on B2B commerce AI agent

commercetools · Jun 2026

Announces a B2B commerce AI agent partnership intended to reduce manual order processing.

commercetools introduces Autonomous Commerce / Sphere

commercetools · Jun 2026

Unveils the Sphere platform and frames autonomous commerce as a new category for enterprise commerce.

commercetools and Vision Healthcare expand partnership

commercetools · Jun 2026

Expands an AI-powered shopping partnership focused on health and wellness commerce.

Jobs and careers at commercetools

38 jobs at commercetools

Senior Search Backend Engineer (m/f/x)

On-site

Engineering

London, England, United Kingdom (Hybrid); Berlin, Germany (Hybrid); München, Bayern, Germany (Hybrid); Valencia, Spain (Hybrid)

3d ago

On-site

Full-time