Layoff
Nov 2025CEO Gabriele Musella said Coinrule 'trimmed the team slightly' while focusing on efficiency and profitability, which is a modest reduction signal rather than a confirmed large-scale layoff.
SourceCoinrule Automates Your Crypto and Stock Investments
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Coinrule is a London-based, Y Combinator-backed trading automation platform that lets users build and run no-code, non-custodial strategies for crypto, stocks, and ETFs. Its public footprint shows a retail-first subscription product that is expanding into AI-assisted, human-in-the-loop execution for more advanced and institutional users.
Primary product
No-code automated trading platform / crypto-stock trading bot
Founded
2017
Headquarters
Office One, 1 Coldbath Square, Clerkenwell, London EC1R 5HL, United Kingdom
Team size
1-10 (LinkedIn company profile; other sources report higher counts, so exact headcount is not public)
Work style
Flexible
Industry
Financial Services
Sub-industry
Algorithmic trading automation / crypto trading bot
Offices
Office One, 1 Coldbath Square, Clerkenwell, London EC1R 5HL, United Kingdom
2 Fisher Close, London SE16 5AE, United Kingdom
London, United Kingdom
Business model
subscription SaaS
freemium
custom enterprise pricing
Funding
Stage
Seed
Total raised
$3M
Latest round
Seed · Sep 2021
Latest amount
$2.2M
Sep 2021 · Y Combinator
Dec 2020 · Seedrs / crowd investors
Sep 2019 · MKB Bank
People & investors
Work & culture
The public hiring/culture materials emphasize respect for diversity, radical honesty, self-expression at work, work-life personalization, experimentation, and personal growth. The company presents itself as a small, fast-moving team that values passion, determination, and unconventional thinking.
Work style
Flexible
Compensation
Public job postings show role-specific salary bands and some equity: Digital Marketing Manager at $30K-$36K, UX Design Lead at $60K-$100K, and Senior Full-Stack Engineer at $80K-$100K plus 0.10%-0.20% equity. Postings also mention competitive salary, remote/flexible work, and benefits such as health insurance and learning stipends.
Benefits
Flexible hours
100% remote roles available
Co-working space allowance
Free gym/yoga membership
Annual book or conference allowance
International health insurance
Competitive salary
Equity for some roles
Internal hackathon days
Product & market
Pricing
Flat subscription pricing with a free tier and paid monthly/annual plans; no trade commissions, with business/enterprise custom pricing.
Differentiators
- —No-code if-this-then-that strategy builder
- —Non-custodial execution with users keeping assets on-exchange
- —Flat-fee subscription model instead of volume-based commissions
- —AI-assisted agentic trading via MCP
- —350+ pre-built strategy templates
- —Crypto plus stocks/ETFs in one platform
- —Multi-exchange and broker support
- —TradingView/Pine Script integrations
- —Human-in-the-loop automation and guardrails
Technology
TypeScript
HTML
gRPC
MongoDB
Redis
Docker
GitHub
GitLab
Amazon Kinesis
Kotlin
Solidity
Customers
retail crypto traders
stock and ETF traders
beginners and hobbyist investors
professional traders
hedge funds
family offices
proprietary trading desks
Competitors
3Commas
HTX
INX
Bitsgap
WunderTrading
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
81.6K
Traffic estimate as of May 2026
Signals & risks
Latest news
Coinrule · Mar 2026
Coinrule detailed a Webull integration that lets users connect brokerage accounts and run AI-assisted stock and ETF strategies.
Coinrule · Feb 2026
Coinrule said it expanded from crypto into stocks and ETFs via seven broker integrations and now serves more than 400,000 traders in a unified AI framework.
PR Newswire · Feb 2026
Press release describing the company’s AI training dataset, stock/ETF expansion, and updated broker connectivity.
Coinrule · Jan 2026
Coinrule announced NYSE-listed stocks and ETFs support through broker integrations, extending its automation framework beyond crypto.
Coinrule · Nov 2025
CEO Gabriele Musella described Coinrule as near break-even and said the company trimmed the team slightly while focusing on efficiency, profitability, and new product launches.
Jobs and careers at Coinrule
0 jobs at Coinrule
No open positions
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