CEO Gabriele Musella said Coinrule 'trimmed the team slightly' while focusing on efficiency and profitability, which is a modest reduction signal rather than a confirmed large-scale layoff.
SourceCoinrule Automates Your Crypto and Stock Investments
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Coinrule is a London-based, Y Combinator-backed trading automation platform that lets users build and run no-code, non-custodial strategies for crypto, stocks, and ETFs. Its public footprint shows a retail-first subscription product that is expanding into AI-assisted, human-in-the-loop execution for more advanced and institutional users.
Primary product
No-code automated trading platform / crypto-stock trading bot
Founded
2017
Headquarters
Office One, 1 Coldbath Square, Clerkenwell, London EC1R 5HL, United Kingdom
Team size
1-10 (LinkedIn company profile; other sources report higher counts, so exact headcount is not public)
Work style
Flexible
Industry
Financial Services
Sub-industry
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Algorithmic trading automation / crypto trading bot
Offices
Business model
Stage
Seed
Total raised
$3M
Latest round
Seed · Sep 2021
Latest amount
$2.2M
Sep 2021 · Y Combinator
Dec 2020 · Seedrs / crowd investors
Sep 2019 · MKB Bank
Investors
The public hiring/culture materials emphasize respect for diversity, radical honesty, self-expression at work, work-life personalization, experimentation, and personal growth. The company presents itself as a small, fast-moving team that values passion, determination, and unconventional thinking.
Work style
Flexible
Compensation
Public job postings show role-specific salary bands and some equity: Digital Marketing Manager at $30K-$36K, UX Design Lead at $60K-$100K, and Senior Full-Stack Engineer at $80K-$100K plus 0.10%-0.20% equity. Postings also mention competitive salary, remote/flexible work, and benefits such as health insurance and learning stipends.
Benefits
Pricing
Flat subscription pricing with a free tier and paid monthly/annual plans; no trade commissions, with business/enterprise custom pricing.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
81.6K
Traffic estimate as of May 2026
CEO Gabriele Musella said Coinrule 'trimmed the team slightly' while focusing on efficiency and profitability, which is a modest reduction signal rather than a confirmed large-scale layoff.
SourceCoinrule · Mar 2026
Coinrule detailed a Webull integration that lets users connect brokerage accounts and run AI-assisted stock and ETF strategies.
Coinrule · Feb 2026
Coinrule said it expanded from crypto into stocks and ETFs via seven broker integrations and now serves more than 400,000 traders in a unified AI framework.
PR Newswire · Feb 2026
Press release describing the company’s AI training dataset, stock/ETF expansion, and updated broker connectivity.
Coinrule · Jan 2026
Coinrule announced NYSE-listed stocks and ETFs support through broker integrations, extending its automation framework beyond crypto.
Coinrule · Nov 2025
CEO Gabriele Musella described Coinrule as near break-even and said the company trimmed the team slightly while focusing on efficiency, profitability, and new product launches.