ITNOW / ConnectaB2B · Sep 2025
Interview-style coverage of Insurance Boosters describing it as a Clupp-linked insurtech focused on AI-powered agent and broker workflows across Latin America.
Innovative insurance solutions for underserved markets.
Company research
Public company, workplace, funding, and market signals
Overview
Clupp is a Mexican digital insurtech/mutualidad focused on usage-based mobility insurance and related digital tools. The company says it was born in 2016, while its Y Combinator profile places it in W22; public sources consistently describe it as Mexico City-based and active in auto/motorcycle/bicycle/scooter/gadget coverage.
Primary product
Per-kilometer digital mobility insurance for autos, motorcycles, bicycles, scooters, and gadgets
Founded
2016
Headquarters
Mexico City, Mexico
Team size
1-10
Industry
Insurance
Sub-industry
Insurtech / usage-based mobility insurance
Offices
Mexico City, Mexico (HQ)
C. Varsovia 36, Ciudad de México 06600, Mexico
Juárez, Coahuila de Zaragoza, Mexico
Business model
B2C digital insurance
Usage-based / pay-per-kilometer pricing
B2B SaaS for brokers and agents
Agent/broker distribution
Funding
Stage
Seed
Total raised
$1.4M
Latest round
Seed Round · Mar 2022
Latest amount
$125K
People & investors
Leadership
CEO & founder
Socio fundador & COO
Tech lead
Work & culture
Public posts portray a customer-centric, innovation-heavy, people-first culture with a strong emphasis on teamwork, learning, and digital execution.
Product & market
Pricing
Usage-based pay-per-kilometer insurance with monthly, quarterly, semi-annual, or annual payment options; no mandatory term and no cancellation penalties were stated publicly.
Differentiators
- —Per-kilometer pricing tied to actual use
- —100% digital policy management
- —Rewards / discounts for good driving behavior
- —Coverage spans multiple mobility modes and gadgets
- —AI-enabled customer support and claims workflows
- —Agent and broker tooling via Insurance Boosters / sales console
Technology
Firebase
Firebase Cloud Functions
Node.js
React
JavaScript
Google Cloud Platform
Google Cloud
Google Cloud Vision
Git
GitHub
Postman
OpenAI
WhatsApp Cloud API
Customers
Low-mileage and good-driving motorists
Drivers of autos, motorcycles, bicycles, scooters, and gadget owners
Insurance agents and brokers using Clupp's sales tools
Spanish-speaking / Hispanic insurance shoppers in expansion markets
Competitors
Traditional Mexican auto insurers
Usage-based / telematics insurers
Digital broker and affinity insurance platforms
Scale & contact
Estimated revenue
≈$5M annual revenue (estimated ARR, public third-party estimate)
Estimated monthly visits
25K
Latest news
Asociación InsurTech México · Apr 2025
Clupp spun out Insurance Boosters, a suite of tools for brokers and agents (multicotizador, comparer, AI contact center, billing manager) built from its own digital-insurance operations.
Asociación InsurTech México · Jun 2024
Clupp joined the Miami LAC Gateway program to support U.S. expansion, with the stated goal of serving Spanish-speaking Hispanic customers in Florida.
Revista Siniestro · Mar 2024
Interview with Omar López about Clupp's use of generative AI in customer service, emergency QR stickers, digital records, and customer notifications.
El Asegurador · Mar 2022
Early external coverage describing Clupp's mutualidad model, telematics-style product, and its expansion ambitions in Latin America.
Jobs and careers at Clupp
0 jobs at Clupp
No open positions
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