Clay acquired Avenue, a five-person intent-alerting and workflow automation company, to strengthen intent signals and timing-based GTM workflows.
SourcePublic company, workplace, funding, and market signals
Updated Jul 28, 2026
Clay Labs is a private New York-based software company building an AI-powered go-to-market (GTM) development platform. It helps growth, marketing, sales, and revenue teams research prospects, combine first-party/intent/third-party data, and build automated, personalized campaigns and workflows. Clay describes the product as a GTM development environment rather than a conventional single-source sales database.
Primary product
Clay: a programmable GTM platform combining 150+ data providers, AI research agents (Claygent/Claygents), waterfall enrichment, intent and job-change signals, audience activation, CRM/data-warehouse integrations, workflow automation, and outbound sequencing.
Founded
2017
Headquarters
New York City, New York, United States
Team size
500+ (Clay press page); third-party reporting also cited 300 in February 2026, so the exact current count is uncertain
Work style
Hybrid
Industry
71 jobs at Clay
Software development
Sub-industry
AI-powered go-to-market software, sales intelligence, data enrichment, and workflow orchestration
Offices
Business model
Stage
Late-stage venture-backed / Series C private company
Total raised
$277M
Latest round
Employee tender offer / secondary market · Jan 2026
Latest amount
$55M
Aug 2025 · CapitalG
Jan 2025 · Meritech Capital
Jun 2024 · Meritech Capital
Jan 2019 · First Round Capital
Jan 2019 · Sequoia Capital
Leadership
CEO and Co-founder
Co-founder and Head of Operations
Head of Engineering
Head of AI
Head of Revenue Platform
Head of Finance
Founders
Co-founder
Investors
Clay emphasizes kindness, creativity, quiet egos, autonomy, speed, and direct access to founders. Published principles include “Quiet ego,” “Negative maintenance,” and “Make it work, then make it great.” The company promotes a flexible in-person culture centered on collaboration, while third-party workplace reporting cautions that workload, role clarity, and benefit access may vary by team and location.
Work style
Hybrid
Visa sponsorship
Yes
Compensation
Public job postings show role-dependent compensation; one backend engineering posting listed $130,000-$300,000 plus equity. Compensation varies by role and location, and public sources do not establish a company-wide range.
Benefits
Pricing
Freemium and subscription SaaS with usage-based Data Credits and Actions. Public plans include Free, Launch (listed at $167/month), Growth (listed at $446/month), and custom Enterprise; annual commitments and additional usage are available. Pricing was substantially redesigned in March 2026, separating data consumption from workflow/orchestration actions.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $100M-$150M ARR based on company-reported $100M ARR in December 2025 and a third-party estimate of approximately $150M ARR in May 2026; not audited revenue.
Estimated monthly visits
1.2M
Clay acquired Avenue, a five-person intent-alerting and workflow automation company, to strengthen intent signals and timing-based GTM workflows.
SourceClay introduced a major pricing change separating Data Credits from Actions. The company positioned it as a reduction in data costs, but external commentary identified customer complexity, action-meter adoption risk, and potential pressure on smaller agencies/power users.
SourceClay announced a second employee tender offer in nine months at a $5 billion valuation, allowing up to $55 million of shares to be sold. This is a liquidity/secondary transaction rather than primary operating capital and implies a very high private-market valuation relative to reported ARR.
SourceClay blog · Jul 2026
The Agent Plugin bundles Clay API, CLI, MCP, and skills so builders can create workflows from Claude Code or Codex.
Crunchbase News · Feb 2026
CEO Kareem Amin discussed the repeat tender strategy, reporting $206M of equity raised, 300 employees, 14,000 customers, and $100M ARR as of December 2025.
Business Wire · Jan 2026
Clay announced a $55M employee tender offer led by DST at a $5B valuation, alongside disclosure of $100M ARR in December 2025 and 14,000 customers.
Clay blog · Jan 2026
Clay made its research infrastructure available directly inside Claude, enabling end-to-end account research and outreach workflows.
Reuters · Aug 2025
Reuters covered Clay’s $100M CapitalG-led round, the $3.1B valuation, and customers including Google and Reddit.