DealStreetAsia · Aug 2024
Covered Circular’s seed extension round in August 2024 and its continued expansion trajectory.
Subscription consumer electronics for Asia
Company research
Public company, workplace, funding, and market signals
Overview
Circular (nowcircular.com) is a Singapore-founded tech subscription company that lets consumers and businesses access devices like phones, laptops, tablets, and gaming gear on monthly plans, then return, extend, or upgrade them while Circular refurbishes/recycles devices to support a circular-economy model.
Primary product
Monthly subscription access to consumer electronics and business devices with refurbish/return options
Founded
2021
Headquarters
Singapore, Singapore
Team size
11-50
Work style
Flexible
Industry
Retail
Sub-industry
Consumer electronics subscription
Offices
Singapore
Australia
Business model
B2C subscriptions
B2B subscriptions
device leasing/rental
Funding
Stage
Seed + debt financing
Total raised
$36.5M
Latest round
Debt Financing · Feb 2025
Latest amount
$20M
People & investors
Leadership
CEO
Pantha Roy
CPO
Founder & Head of Ops
Senior Software Engineer
Alexis Liu
Product Manager
Emelia Long
Financial Controller
Business Operations Specialist
Head of Risk and Compliance
Head of Collections
Customer Experience Executive
Senior Software Engineer
Founders
Co-founder & COO
Work & culture
Public materials describe a purpose-driven, collaborative, transparent culture that values truth, learning, growth, freedom to excel, and making a meaningful impact.
Work style
Flexible
Compensation
No public salary bands were found. Public hiring materials emphasize flexibility and benefits (unlimited leave, wellbeing subsidies, remote work, offsites, and gadget credits) rather than published compensation ranges.
Benefits
Unlimited paid annual leave
Gym membership subsidies
Spa subsidies
Therapy subsidies
Private health insurance for Singapore-based staff
Monthly Circular credits for tech gadgets
Primary carer parental leave (20 weeks)
Secondary carer parental leave (16 weeks)
Flexible remote work policy
Company offsites (e.g. Bali)
Product & market
Pricing
Monthly subscription pricing with term-based device access
Differentiators
- —Circular-economy model with refurbish/recycle flows
- —Budget-friendly monthly payments instead of outright ownership
- —B2C and B2B offerings in Singapore and Australia
- —Free damage protection up to 90% of repair cost
- —Ability to upgrade, extend, return, or buy out devices
- —Business subscriptions positioned to unlock cash flow
Technology
Node.js
Express
Nuxt.js
GraphQL
Google Cloud Platform
Serverless containers
Airtable
Chargebee
Xero
Google Analytics
TikTok
UPS
Customers
Consumers in Singapore
Consumers in Australia
Startups
SMEs
Sustainability-minded businesses
Businesses seeking cash-flow-friendly device access
Competitors
Grover
ITEZ.SG
traditional electronics retailers
device leasing / financing providers
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
3.9K
Latest news
MARKETECH APAC · Mar 2024
Reported Circular’s appointment of its first CMO and its marketing focus across Singapore and Australia.
Inside Retail Australia · Oct 2023
Detailed Circular’s post-funding growth plans, business model, and demand for its subscription offering.
Digital News Asia · Oct 2023
Covered the seed round, investor roster, and Circular’s expansion plans for Singapore, Australia, and B2B offerings.
TechCrunch · Oct 2023
TechCrunch covered Circular’s $7.6M seed round, product focus, and planned expansion in Singapore and Australia.
Jobs and careers at Circular
0 jobs at Circular
No open positions
Check back later for new openings