Acquisition
Jul 2022Cheetah acquired three Bay Area independent food distributors — Palo Alto Foods, Esteson, and Joseph Martin Foods — as part of its national expansion plan.
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Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Cheetah is a foodservice commerce and distribution company that evolved from a food distributor into a technology company. It provides an AI-enabled platform for restaurants and suppliers to order wholesale food and supplies, with emphasis on pricing transparency, sourcing transparency, next-day delivery, and workflow automation for independent restaurants.
Primary product
AI-enabled restaurant supply / foodservice commerce platform
Founded
2015
Headquarters
Pleasanton, California, United States
Team size
51-200
Work style
Hybrid
Industry
Foodservice technology
Sub-industry
Restaurant supply / wholesale food distribution commerce platform
Offices
Pleasanton, California, United States
San Francisco, California, United States
Israel
Business model
B2B marketplace
tech-enabled distribution
vertical SaaS
Funding
Stage
Series C
Total raised
$113.5M
Latest round
Series C-II · May 2024
Latest amount
$14M
May 2024 · Existing investors, including Eclipse Ventures and Sator Grove Holdings
Jan 2022 · Manna Tree and Sator Grove Holdings
Apr 2020 · Eclipse Ventures
People & investors
Work & culture
Mission-driven, sustainability-focused, and operationally oriented; the company emphasizes foodservice veterans and tech innovators, customer efficiency, transparency, and reducing food waste.
Work style
Hybrid
Compensation
Public job-posting signals include starting pay of $18.50/hour for a delivery role, temporary $2/hour hazard pay, a $1,000 bonus after 90 days, overtime availability, and flexible scheduling. These signals are role-specific rather than company-wide compensation policy.
Benefits
medical insurance
dental insurance
401(k)
paid holidays
paid sick leave
flexible schedule
Product & market
Pricing
Wholesale marketplace pricing with transparent pricing; likely transaction and distribution-margin based.
Differentiators
- —price transparency
- —sourcing transparency
- —next-day delivery
- —AI-enabled demand and ordering workflows
- —digital ordering for independent restaurants
- —integration of supply-side systems with sales software
- —focus on local and sustainable vendors
- —ability to digitize distributor workflows
Technology
AI-enabled ordering platform
digital product catalogs
personalized insights and recommendations
integrated payment processing
routing management
automated inventory tracking
POS integration
in-app support
logistics optimization
data analytics
purchasing algorithms
Customers
independent restaurants
restaurant groups
foodservice businesses
restaurants
cafes
bars
caterers
food makers
food trucks
Competitors
GrubMarket
traditional broadline food distributors
Amazon Business
Garten
Scale & contact
Estimated revenue
About $50M-$60M estimated ARR (2024)
Estimated monthly visits
194.2K
Traffic estimate as of Jul 2026
Signals & risks
Other
Jun 2024Cheetah sold its physical distribution business in Pleasanton to Palo Alto Foods and said it would focus on scaling its AI-enabled commerce platform.
SourceLatest news
PR Newswire · Jun 2024
Cheetah sold its physical distribution business to Palo Alto Foods and said it would focus on scaling its AI-enabled commerce platform.
PR Newswire · May 2024
Cheetah appointed Kim Spalding as CEO and announced an additional $14M funding round.
Forbes · Mar 2023
Forbes profiled Cheetah as a technology-driven restaurant supply app targeting independent restaurants and transparent supply ordering.
Restaurant Business Online · Jul 2022
Cheetah acquired Palo Alto Foods, Esteson, and Joseph Martin Foods as part of its expansion strategy.
PR Newswire · Jan 2022
Cheetah closed a $60M Series C round co-led by Manna Tree and Sator Grove Holdings.
Jobs and careers at Cheetah
0 jobs at Cheetah
No open positions
Check back later for new openings