Employee Benefit News · Jul 2024
Coverage of the company’s NYC price-transparency search engine, free consumer model, and provider fee structure tied to bookings.
Marketplace to book doctors and avoid surprise bills
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Certainly Health is a New York-based healthcare price-transparency startup that has evolved from a marketplace for booking doctors with upfront out-of-pocket costs into a personalized “glow-up coach” for aesthetic treatment planning, skincare, and provider matching.
Primary product
Personalized aesthetic treatment-planning and provider-booking platform (“Glow-Up Coach”)
Founded
2022
Headquarters
169 Madison Ave #2665, New York, NY 10016, USA
Team size
1-10
Industry
Hospitals and Health Care
Sub-industry
Healthcare price transparency and aesthetic care marketplace
Offices
169 Madison Ave #2665, New York, NY 10016, USA
Business model
consumer subscription
marketplace booking fees
performance-based provider marketing
cosmetic appointment referral fees
Funding
Stage
Seed
Total raised
$2.3M
Latest round
Seed · Dec 2023
Latest amount
$2.3M
Dec 2023 · Pacific 8 Ventures and Y Combinator
People & investors
Work & culture
Public-facing messaging emphasizes evidence-based, patient-first, transparent, and unbiased guidance, with an explicit focus on avoiding treatment upsells.
Product & market
Pricing
Consumer subscription plus provider pay-per-booking / performance-based fees; cosmetic bookings can use upfront “Pay Now” or lower-discount “Pay Later” options.
Differentiators
- —Uses insurance and machine-learning-based cost prediction to show upfront out-of-pocket costs
- —Guarantees the displayed price by covering the difference if the real patient responsibility is higher
- —Free for consumers
- —Charges providers only when a new client books and completes an appointment
- —Integrates with existing booking software
- —Compares providers by price, rating, availability, location, and education
- —Positions itself as unbiased and non-upsell-oriented
Technology
Google Analytics
cookies and tracking technologies
AI features and chatbots
SMS messaging for appointment reminders
third-party integrations with Google, Facebook, and Twitter
Customers
insured patients in NYC
people seeking cosmetic care such as Botox, fillers, and microneedling
medical providers
NYC medspas
Scale & contact
Estimated revenue
approximately $0.77M-$1.0M
Estimated monthly visits
5.5K
Traffic estimate as of Jun 2026
Latest news
Healthcare IT Today · Jan 2024
Explains how the platform predicts and guarantees out-of-pocket costs, covers differences when its estimate is too low, and charges providers only after a completed appointment.
Forbes · Dec 2023
Forbes coverage of the raise, describing Certainly Health as an online marketplace for booking medical visits and noting the round was the company’s first outside investment.
PRWeb · Dec 2023
Official press release announcing the company’s $2.3M seed round led by Pacific 8 Ventures and Y Combinator to expand the team and improve the product.
VatorNews · Dec 2023
Details the seed round and notes that the proceeds were intended to expand the team and broaden the product across more care types.
Jobs and careers at Certainly Health
0 jobs at Certainly Health
No open positions
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