Employee Benefit News · Jul 2024
Coverage of the company’s NYC price-transparency search engine, free consumer model, and provider fee structure tied to bookings.
Marketplace to book doctors and avoid surprise bills
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Certainly Health is a New York-based healthcare price-transparency startup that has evolved from a marketplace for booking doctors with upfront out-of-pocket costs into a personalized “glow-up coach” for aesthetic treatment planning, skincare, and provider matching.
Primary product
Personalized aesthetic treatment-planning and provider-booking platform (“Glow-Up Coach”)
Founded
2022
Headquarters
169 Madison Ave #2665, New York, NY 10016, USA
Team size
1-10
Industry
Hospitals and Health Care
Sub-industry
Healthcare price transparency and aesthetic care marketplace
Offices
0 jobs at Certainly Health
Check back later for new openings
Business model
Stage
Seed
Total raised
$2.3M
Latest round
Seed · Dec 2023
Latest amount
$2.3M
Dec 2023 · Pacific 8 Ventures and Y Combinator
Investors
Public-facing messaging emphasizes evidence-based, patient-first, transparent, and unbiased guidance, with an explicit focus on avoiding treatment upsells.
Pricing
Consumer subscription plus provider pay-per-booking / performance-based fees; cosmetic bookings can use upfront “Pay Now” or lower-discount “Pay Later” options.
Differentiators
Technology
Customers
Estimated revenue
approximately $0.77M-$1.0M
Estimated monthly visits
5.5K
Traffic estimate as of Jun 2026
Employee Benefit News · Jul 2024
Coverage of the company’s NYC price-transparency search engine, free consumer model, and provider fee structure tied to bookings.
Healthcare IT Today · Jan 2024
Explains how the platform predicts and guarantees out-of-pocket costs, covers differences when its estimate is too low, and charges providers only after a completed appointment.
Forbes · Dec 2023
Forbes coverage of the raise, describing Certainly Health as an online marketplace for booking medical visits and noting the round was the company’s first outside investment.
PRWeb · Dec 2023
Official press release announcing the company’s $2.3M seed round led by Pacific 8 Ventures and Y Combinator to expand the team and improve the product.
VatorNews · Dec 2023
Details the seed round and notes that the proceeds were intended to expand the team and broaden the product across more care types.