Acquisition
Aug 2022Cents acquired Starchup to expand pickup-and-delivery and dry-cleaning capabilities.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Cents is a New York-based vertical SaaS company that builds an all-in-one operating system for laundromats and dry cleaners, combining POS, payments, hardware, reporting, and customer communication tools under one platform.
Primary product
Cents OS / all-in-one laundry business management platform
Founded
2019
Headquarters
New York City, New York, United States
Team size
51-100
Work style
Flexible
Industry
Information Technology & Services
Sub-industry
Vertical SaaS for laundry and dry-cleaning operations
Offices
New York City, New York, United States
San Francisco, California, United States
Business model
SaaS subscriptions
Payments processing
Hardware sales/bundles
Support and onboarding services
Funding
People & investors
Leadership
CEO and Co-Founder
CPO and Co-Founder
Chief Financial Officer
Chief Operating Officer
Roni Livneh Zeevi
Chief of Staff
Nicholas D'Ascensao
Sr. VP of Sales
Ethan Durham
Sr. VP of Engineering
Oleg Stepanov
VP of Self Serve
Max Bushmelov
VP of U.S. Hardware
Kevin Bowman
Sr. Director of Revenue Operations
Laura Dattner
Sr. Director of Experience
Sivan Salem
Sr. Director of Product Operations
Jack Harpster
Director of Customer Success
Kurt Bernhard
Director of Operations
Ben Boardman
Director of Sales
Work & culture
Public-facing company language emphasizes customer obsession, acting like an owner, working fast and smart, diversity of thought, integrity, grit, and passion.
Work style
Flexible
Compensation
Public job posts describe competitive salary and great compensation packages, plus equity; they also mention executive coaching, learning opportunities, and a strong benefits package.
Benefits
Equity
Unlimited PTO
Paid holidays
Health insurance
Dental insurance
Vision insurance
Mental health support
Parental leave
Life insurance
AD&D insurance
Disability insurance
401(k)
Work-from-home stipend
Commuter stipend
Learning and development
Product & market
Pricing
Tiered monthly subscriptions by business type plus one-time hardware bundles and optional add-ons such as Cents Assist; some enterprise/payment terms are quote-based.
Differentiators
- —All-in-one platform for software, payments, and hardware
- —Own machine-payment hardware ecosystem
- —Built specifically for laundry and dry cleaning workflows
- —24/7 support and dedicated onboarding/account management
- —AI-powered receptionist product (Cents Assist)
- —Real-time multi-store dashboard and remote operation tools
- —Pickup-and-delivery and commercial invoicing support
- —Industry partnerships such as Brink's and Google integrations
Technology
React
Node.js
TypeScript
MySQL
PHP
Laravel
Vue
NFC-enabled card readers
cloud-based POS
SMS and voice support
AI receptionist workflows
Customers
Laundromats
Dry cleaners
Wash-and-fold operators
Pickup-and-delivery operators
Commercial laundry businesses
Shared laundry rooms
Apartment buildings
Hotels
Universities
Multi-location operators
Named customer stories include Laundré, Laundry Genius, Lotta's Laundry, and Celsious
Competitors
CleanCloud
Curbside Laundries
Wash-Dry-Fold POS
Starchup
Xplor Spot
SMRT Systems
Enlite POS
Square Point of Sale
Geelus
Comca Systems Cleaner POS
Scale & contact
Estimated revenue
$90M-$120M
Estimated monthly visits
120.8K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Cents · Jul 2026
Cents announced a partnership with Brink's to bring smart safe cash-management tools to laundromat operators.
Cents · Jul 2026
Cents acquired Insight Systems to expand reporting and dry-cleaning capabilities and brought the Insight team into Cents.
PR Newswire · Mar 2026
Cents closed a $140M Series C led by Sumeru Equity Partners with follow-on from Camber Creek.
Cents · Jan 2025
Cents launched its AI-powered call-center product for laundry businesses, claiming up to a 90% reduction in in-store call volume.
PR Newswire · Aug 2024
Cents raised a $40M Series B led by Camber Creek and acquired Laundroworks at the same time.
Jobs and careers at Cents
6 jobs at Cents
Sr. Recruiter
Hybrid
G&A
New York, NY
1d ago
Hybrid
Full-time
Director of Support
Hybrid
Operations
New York, NY
3d ago
Hybrid
Full-time
Account Executive
Remote
Go-to-Market
United States
1w ago
Remote
Full-time
Customer Success Manager
Hybrid
Operations
New York, NY; United States
1mo ago
Hybrid
Full-time
Director, FP&A
Hybrid
G&A
New York, NY
2mo ago
Hybrid
Full-time
General Interest Application
Hybrid
Administration
United States
3y ago
Hybrid
Full-time