Public company, workplace, funding, and market signals
Updated Aug 5, 2026
CASETiFY (legal entity Casetagram Limited) is a privately held global tech-lifestyle and direct-to-consumer accessories brand founded around customizable Instagram-photo phone cases. It now combines protective products, personalization, creator/brand collaborations, e-commerce and branded retail.
Primary product
Protective and customizable phone cases; product line also includes cases for tablets, laptops, earbuds and watches, screen/lens protectors, chargers, cables, straps and travel luggage.
Founded
2011
Headquarters
Hong Kong and Los Angeles (the company describes both as primary headquarters).
Team size
Approximately 900–1,000 worldwide; Revelio Labs estimated 919 in March 2026, while other public profiles report materially lower figures.
Industry
Retail / consumer electronics accessories
Sub-industry
Direct-to-consumer mobile-device accessories and lifestyle products
Offices
Business model
Stage
Series A; privately held
Latest round
Series A · Jun 2021
Jun 2021 · C Ventures
Leadership
Co-founder and CEO
Co-founder
President / General Manager, North America
Head of New Markets & Global Partnerships
Senior HR Manager
Investors
The company emphasizes creativity, self-expression, diversity, collaboration and a fast-paced lifestyle-brand environment. CASETiFY says its workforce includes more than 30 nationalities and promotes professional development, celebrations, sports/community activities and leadership development. Public evidence does not establish a universal remote or hybrid policy.
Compensation
CASETiFY publicly advertises competitive compensation but does not publish a standardized company-wide salary framework. Revelio Labs reported a global average employee salary of approximately $42,748, with substantial geographic variation; treat this as a third-party estimate, not an official pay band.
Benefits
Pricing
Per-item retail pricing, generally premium consumer-accessories pricing; customization, collaborations, bundles, memberships and luggage are sold through e-commerce and retail. Exact prices vary by device and design.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $250M–$400M annually. Public estimates include about $300M for 2022/2024 and approximately $237.5M in 2025 online-store sales; these figures are not audited and may measure different scopes.
Estimated monthly visits
6.5M
dbrand sued Casetagram Limited/CASETiFY in U.S. federal court, alleging copyright infringement involving 117 Teardown designs. Public docket activity continued through 2026; no public settlement or trial date was identified in the reviewed sources.
SourceCASETiFY filed a U.S. action against online sellers alleging counterfeit CASETiFY products and trademark infringement; this is brand-protection litigation rather than a shutdown or acquisition.
SourceThird-party workforce data indicates headcount declined from 1,023 in early 2025 to 919 in March 2026, alongside substantially fewer active job postings. This is a workforce signal, not independently verified evidence of a formal layoff program.
SourceRevelio Labs · Jul 2026
Third-party workforce intelligence estimated 919 employees as of March 2026 and reported a year-over-year headcount decline and slower hiring.
PlainSite court-docket summary · Jul 2026
The copyright dispute remained active in 2026, with extensive motions and docket activity.
Forbes · Dec 2024
Forbes covered CASETiFY’s move toward fashion and lifestyle through luggage, collaborations and its Seoul flagship.
Retail Asia · Nov 2024
Coverage of the CASETiFY Travel launch and the brand’s expansion beyond tech accessories.
CASETiFY / PR Newswire · Nov 2024
CASETiFY launched customizable, impact-resistant luggage and related travel accessories, extending its protection and personalization proposition beyond devices; the announcement projected approximately $300M in 2024 revenue.
66 jobs at CASETiFY