Business Insider · Jul 2026
Profiles Cartage’s role at Sundays and explains how Wilson automates freight quoting, booking, tracking, carrier coordination, and delivery-exception handling for a major furniture brand.
Company research
Public company, workplace, funding, and market signals
Overview
Cartage is a San Francisco-based freight automation startup behind Wilson, an AI logistics coordinator for manufacturers and distributors. Wilson embeds into existing logistics workflows to quote, book, track, and manage freight end-to-end, with humans handling exceptions; no public GitHub or X account surfaced in the available sources.
Primary product
Wilson, an AI logistics coordinator for freight quoting, booking, tracking, and exception handling
Founded
2023
Headquarters
3661 Buchanan St Floor 3, San Francisco, CA 94123, United States
Team size
11-50
Work style
Onsite
Industry
Transportation, Logistics, Supply Chain and Storage
Sub-industry
AI freight coordination / freight management software
Offices
San Francisco, CA, United States
Vancouver, BC, Canada
Business model
B2B SaaS
service-as-software
managed logistics service
Funding
Stage
Seed
Total raised
$3.8M
Latest round
Seed · Oct 2024
Latest amount
$3.3M
People & investors
Leadership
CEO, Co-Founder
CTO, Co-Founder
Co-Founder, COO
Head of Partnerships
Head of Autonomy Operations
Head of Product
Head of Growth
Head of Deployments
Work & culture
Builder-heavy, autonomy-first, and very customer-facing: Cartage emphasizes in-person collaboration, fast ownership, no PM/middle-manager overhead, and humans supervising AI only when exceptions arise. The company presents itself as a logistics team embedded into the customer’s workflow rather than a traditional software vendor.
Work style
Onsite
Compensation
Public job posts show a Full Stack Engineer at $150K-$250K plus 0.5%-2.0% equity, an Autonomy Manager at $100K-$150K plus 0.2%-0.5% equity, and an Autonomy Operations Architect at $50K-$80K plus 0.02%-0.10% equity; health/dental/vision are listed as fully covered.
Benefits
full health/dental/vision coverage
meaningful equity
competitive salary
high-trust, high-ownership environment
direct access to founders
Product & market
Pricing
Quote-based / demo-led enterprise pricing; no public standard price sheet found.
Differentiators
- —Wilson behaves like a logistics teammate with its own email/phone and works inside existing workflows.
- —Cartage is embedded into email, Slack, Teams, ERP, spreadsheets, and TMS tools instead of forcing a platform switch.
- —Human Cartage operators monitor exceptions and step in only when needed.
- —Cartage_1 is a freight-specific model trained on real implementation data, not a generic AI wrapper.
- —The company positions itself as service-as-software that replaces brokers and internal logistics teams.
- —Public case studies emphasize zero- or low-disruption onboarding and customer-specific tuning.
Technology
Cartage_1 proprietary model
AI agents
large language models
email integration
phone/call handling
Slack
Microsoft Teams
Google Sheets
spreadsheets
CSV workflows
ERP integrations
SAP
Oracle
NetSuite
TMS integrations
browser automation
API connections
machine learning models
workflow monitoring/evaluation loops
Customers
Sundays
Saatva
Ergomotion
Fríant
National Wire
Aspire
Momentum Beverage
International Steel Fabrication
Mosaic Logistics
BPWood
Competitors
Kale Logistics Solutions
WiseTech Global
Magaya Corporation
Loadsmart
Uber Freight
Convoy
Transfix
Shipwell
FreightPOP
FreightFriend
Scale & contact
Estimated revenue
≈$1.7M ARR (GetLatka estimate; exact public range unavailable)
Estimated monthly visits
9.4K
Traffic estimate as of Jun 2026
Latest news
Bedding News Now · Jul 2026
Explains how Wilson functions as a logistics coordinator for furniture brands and highlights named customers such as Sundays and Saatva.
Alloyed · Jan 2026
Interview-style article with co-founder Josh Lampen about Cartage’s mission, hiring, product philosophy, and the team’s office-based operating style.
The Conveyor · Dec 2024
Founder interview with Abdul Basharat covering Cartage’s origin, logistics workflow, and how Wilson and the team approach freight automation.
FreightWaves · Oct 2024
Reports Cartage’s seed financing, lists institutional and angel investors, and describes the product’s AI-driven freight coordination approach.
Jobs and careers at Cartage
0 jobs at Cartage
No open positions
Check back later for new openings