Captions blog · Jul 2026
Announces Mirage Avatar X, a major avatar-model upgrade that powers Captions’ AI avatars and AI twins.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Mirage (formerly Captions) is a New York-based AI video company that turns natural language, footage, images, and audio into edited videos, avatars, and talking-head content through the Captions app, Mirage models, and the Mirage API.
Primary product
Captions AI video editor and generative video platform
Founded
2021
Headquarters
New York City, New York, United States
Team size
50-60
Work style
Hybrid
Industry
Software Development
Sub-industry
AI video editing and generative video
Offices
New York City, NY (HQ / Union Square)
169 Madison Ave, New York, NY 10016
177 Huntington Ave Ste 1703, Boston, MA
Business model
Freemium consumer app
Paid subscription tiers
Enterprise SaaS
API / platform access
Funding
Stage
Growth financing / late-stage venture
Total raised
$175M
Latest round
Growth Financing · Mar 2026
Latest amount
$75M
Mar 2026 · General Catalyst
Jul 2024 · Index Ventures
Jun 2023 · Kleiner Perkins
Apr 2022
People & investors
Leadership
Co-Founder & CEO
Co-Founder & COO
Head of Engineering (Interim)
Head of Recruiting
Head of Customer Experience
Head of Finance
Head of Sales
Director of Engineering
Director of Marketing
Work & culture
Early-stage, high-ownership team with an NYC HQ, strong product/research orientation, and an emphasis on fast shipping, collaboration, and outsized impact. Public recruiting and company posts describe an interdisciplinary group of engineers, researchers, designers, marketers, and operators, with regular offsites and flexible WFH days.
Work style
Hybrid
Compensation
Public job posts show engineering roles advertising competitive base salary plus equity, including an early-career role calling out $160k+ base plus equity in NYC; detailed compensation bands are not broadly published.
Benefits
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter benefits
Catered lunch multiple days per week
Dinner stipend when working late
DoorDash DashPass subscription
Health & wellness perks (Talkspace, Kindbody, One Medical, HealthAdvocate, Teladoc)
Multiple team offsites per year
Monthly team events
Generous PTO policy
Flexible WFH days
Product & market
Pricing
Freemium consumer app with paid monthly/yearly subscription tiers, credit-based usage, and custom enterprise pricing.
Differentiators
- —Natural-language / text-to-edit workflow
- —Generative video from prompts, raw footage, images, or scripts
- —AI avatars and AI twins
- —Multilingual captions, dubbing, and translation
- —Foundation-model research focused on short-form video
- —Enterprise collaboration features such as templates and approvals
- —API access for developers
- —Credit-based model tied to AI usage
Technology
PyTorch
TensorFlow
CUDA
Kubernetes
Docker
React
TypeScript
Python
Java
OpenAI
MLOps
Grafana
Prometheus
Snowflake
Greenhouse
Mixpanel
Amplitude
Braze
Airtable
SQL
Customers
Creators
Businesses
Marketing teams
Enterprise marketing teams
Small businesses
Real estate agents
Podcasters
Creators in social video
HubSpot
CoreWeave
King
Dentists
Nutritionists
UGC creators
Competitors
CapCut
InShot
InVideo
Synthesia
D-ID
Hour One
Descript
Beeble
Scale & contact
Estimated revenue
≈$6.1M ARR (public estimate; GetLatka, Dec 2023)
Estimated monthly visits
1.4M
Traffic estimate as of Jun 2026
Latest news
TechCrunch · Mar 2026
Reports Mirage’s $75M growth financing from General Catalyst’s Customer Value Fund and the company’s expansion focus.
TechCrunch · Sep 2025
Covers the company’s rebrand from Captions to Mirage and its move toward a broader AI research and multimodal foundation-model strategy.
TechCrunch · Jan 2025
Covers the shift from paid-only to freemium, meant to improve growth and competitiveness against CapCut and others.
TechCrunch · Oct 2024
Describes a new AI-powered tool for website social publishing and automated video generation.
Jobs and careers at Captions
11 jobs at Captions
Software Engineer, iOS
On-site
Engineering
Union Square, New York City; New York, NY, USA
1w ago
On-site
Full-time
Software Engineer, Agents
On-site
Engineering
Union Square, New York City; New York, NY, USA
1w ago
On-site
Full-time
Software Engineer, Backend
On-site
Engineering
Union Square, New York City; New York, NY, USA
1w ago
On-site
Full-time
Growth Marketing Manager
On-site
Marketing
Union Square, New York City; New York, NY, USA
2w ago
On-site
Full-time
Research Engineer, Agentic Systems
On-site
Engineering
Union Square, New York City; New York, NY, USA
2w ago
On-site
Full-time
Senior Product Designer
On-site
Product
Union Square, New York City; New York, NY, USA
3w ago
On-site
Full-time
Group Product Manager
On-site
Product
Union Square, New York City; New York, NY, USA
3w ago
On-site
Full-time
Research Engineer, Generative Video
On-site
Engineering
Union Square, New York City; New York, NY, USA
1mo ago
On-site
Full-time
Technical Recruiter
On-site
Operations
Union Square, New York City; New York, NY, USA
1mo ago
On-site
Full-time
Software Engineer, Web Product
On-site
Engineering
Union Square, New York City
5mo ago
On-site
Full-time
Lifecycle Marketing Lead
On-site
Marketing
Union Square, New York City
7mo ago
On-site
Full-time