Layoff
Aug 2024A former AnyRoad recruiter posted on LinkedIn that they were part of a 'significant layoff' at AnyRoad that week, indicating a material workforce reduction.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
AnyRoad is a San Francisco-based experiential marketing software company (Experience Relationship Management, or ERM) founded in 2013 by Jonathan and Daniel Yaffe. It helps consumer brands run and measure events, tours, classes, activations, and loyalty programs across booking, ticketing, payments, first-party data capture, analytics, and purchase attribution.
Primary product
Unified experiential marketing / ERM platform
Founded
2013
Headquarters
San Francisco, California, United States
Team size
50-60
Work style
Flexible
Industry
Software Development
Sub-industry
Experiential marketing software / experience relationship management (ERM)
Offices
San Francisco, California, United States (HQ)
Athens, Greece
Remote/global
Business model
B2B SaaS
Funding
Stage
Series B
Total raised
$66.2M
Latest round
Series B · Feb 2022
Latest amount
$47M
Feb 2022 · BlackRock
Mar 2021 · Andreessen Horowitz and Runa Capital
People & investors
Leadership
CEO and Co-Founder
COO and Co-Founder
Managing Director, Lifetime Loyalty
Work & culture
AnyRoad describes a culture centered on character, curiosity, collaboration, diversity/inclusion, and work-life balance. The team is described as tight-knit, with members in San Francisco, Athens, and remote locations globally.
Work style
Flexible
Compensation
No public salary bands were found. Public careers materials highlight competitive pay, equity, and 401(k) as core compensation signals.
Benefits
Competitive pay
Equity
401(k)
Flexible time off
Health and dental plans
Product & market
Pricing
Tiered subscription / custom enterprise quote pricing, with plans such as Starter, Growth, Enterprise, and Capture Consumer Data Anywhere.
Differentiators
- —White-labeled booking and registration embedded on brand websites
- —FullView first-party data capture from every attendee in a group
- —Unified booking, ticketing, payments, surveys, and analytics
- —PinPoint AI feedback analysis and thematic insights
- —Purchase conversion tools that connect experiences to retail sales
- —Built for CPG, alcohol, brand-home, and experiential loyalty programs
Technology
Webhooks/APIs
Salesforce
Scale & contact
Estimated revenue
$10M-$20M
Signals & risks
Latest news
PR Newswire · Feb 2025
AnyRoad launched its Lifetime Loyalty platform publicly after market validation with select brand partners. The release emphasizes converting experiential engagement into repeatable revenue, especially for alcohol brands, and cites partnerships and early traction across multiple consumer brands.
PR Newswire · Aug 2024
AnyRoad announced Purchase Conversions, positioning it as the first comprehensive solution for measuring the revenue impact of consumer events and brand experiences.
PR Newswire · Aug 2024
AnyRoad partnered with LALIGA North America to design and operate LL12, a new North American fan membership club with exclusive merchandise, events, and content.
Open Positions
1 job at AnyRoad
Marketing Acquisition Lead
RemoteMarketingSan Francisco, CA3mo ago
Remote