YesPress · Jul 2026
Describes the $25M Series A, 800+ contractors served, approximately 20x 2025 revenue growth, and Broccoli's AI voice-agent product and competitors.
AI-native operating system for home service businesses
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Broccoli AI (legal entity: Martian Mobility, Inc.) is a San Francisco-based vertical-AI company building an AI-native operating system and all-in-one lead-management platform for home-service businesses. Its AI agents handle inbound and outbound voice/SMS, answer calls 24/7, book jobs, follow up with leads, and provide call QA/coaching.
Primary product
AI voice and messaging agents for plumbing, HVAC, roofing, electrical, and other trade contractors, integrated with systems such as ServiceTitan and Housecall Pro.
Founded
2022
Headquarters
San Francisco, California, United States
Team size
Approximately 40–60 employees; public estimates conflict (YC: 60, LinkedIn/company data: roughly 40–50, PitchBook: 30).
Work style
Onsite
Industry
Technology, Information and Internet
40 jobs at Broccoli AI
Sub-industry
Vertical AI / business productivity software for home-service operations
Offices
Business model
Stage
Series A
Total raised
$25.5M
Latest round
Series A · Jul 2026
Latest amount
$25M
Jul 2026 · Khosla Ventures
Feb 2026 · Khosla Ventures
Mar 2022 · Y Combinator
Mar 2022 · Y Combinator
Leadership
Co-founder and CEO
Co-founder and CTO
Head of Engineering / Head of AI & Core Engineering
Head of Strategy & Operations
Marcelle Flowers
Chief Operating Officer and Executive Industry Advisor
David Moore
Head of Partnerships
Polina Tkach
Strategy & Operations Lead
Investors
Founder-led, customer-first and high-ownership culture. Job postings emphasize working in-office in San Francisco, shipping quickly, visiting customer offices, direct customer collaboration, and a small, high-trust team.
Work style
Onsite
Compensation
Public job postings show approximately $110K–$180K for a founding forward-deployed engineer, $150K–$300K for software engineering, and $250K–$300K for staff engineering, generally plus equity. Some listings state US citizen/visa only; sponsorship policy is not clearly established.
Benefits
Pricing
Not publicly itemized; appears to be sales-led, customized B2B pricing for contractors and enterprise/multi-location operators, with implementation/integration services.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1.8M estimated 2025 revenue, with other public reporting describing multi-million-dollar ARR; third-party estimates only.
Estimated monthly visits
30.7K
Traffic estimate as of Jun 2026
YesPress · Jul 2026
Describes the $25M Series A, 800+ contractors served, approximately 20x 2025 revenue growth, and Broccoli's AI voice-agent product and competitors.
Exchange4Media · Jul 2026
Reports Khosla Ventures' $25M investment and identifies AJ Jain and Aditya Ketkar as co-founders; also reports Marcelle Flowers joining as COO and Executive Industry Advisor.
Dealroom · Jul 2026
Characterizes Broccoli as an AI-native operations platform for multi-location and PE-backed home-service businesses, with Khosla leading and YC as an early backer.
LinkedIn (AJ Jain) · Apr 2025
AJ Jain announced Broccoli AI became an official ServiceTitan Technology Partner, bringing its AI voice agents into ServiceTitan.
LinkedIn (Broccoli AI) · Feb 2025
Company-posted customer story highlighting Armstrong Plumbing's 900% increase in after-hours bookings after adopting Broccoli AI with ServiceTitan.