Brite marketplace · Feb 2026
A partner solution page describing how Brite integrates with Gusto to connect benefits education with payroll and enrollment workflows.
Software that helps employees pick their employee benefits.
Company research
Public company, workplace, funding, and market signals
Overview
Brite is a Utah-based B2B SaaS company that helps benefits brokers, employers, HR teams, and carriers build, distribute, and measure digital benefits guides with decision support, multilingual delivery, and AI-assisted answers.
Primary product
Digital benefits guide builder and decision-support platform
Founded
2019
Headquarters
Salt Lake City, Utah, United States
Team size
11-50
Industry
Software Development
Sub-industry
Employee benefits education / HR tech
Offices
Salt Lake City, UT 84102 (HQ)
Salt Lake City, 84124, United States
Salt Lake City, Utah, United States
Business model
B2B SaaS
monthly subscription plans
optional professional services
Funding
Stage
Series A
Total raised
$11.1M
Latest round
Series A · Jul 2022
Latest amount
$7.8M
People & investors
Leadership
Founder & CEO
CTO
Director of Implementation and Training
VP of Product
VP, Consultant Relations
Head of Finance and Accounting
Head of Customer Success
Senior Product Manager
Senior Software Engineer
Product
Work & culture
Public materials emphasize clarity, simplicity, and impact; the team describes itself as former benefits pros, designers, and technologists focused on making benefits communication better.
Product & market
Pricing
Tiered monthly subscription plans (Standard, Premium, Pro) with optional professional services and no public list prices.
Differentiators
- —No employee logins or passwords required
- —Mobile-first and multi-channel delivery
- —Built-in AI Benefits Assistant
- —Multilingual delivery
- —Fast launch in days, not months
- —Analytics on clicks, completions, and drop-offs
- —Branded, customizable guides
- —Designed specifically for brokers and employers
Technology
Git
CSS3
JavaScript
Angular
React
HTML5
HubSpot
Google Sheets
QuickBooks
Stripe
Vue.js
Customers
benefits brokers
HR teams
employers
insurance carriers
general agencies
Competitors
Employee Navigator
Benefitfocus
Rippling
Zenefits
Arcoro
Businessolver
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
5.3K
Traffic estimate as of Apr 2026
Latest news
Plansight · Feb 2026
Announces a Plansight and Brite integration that pushes plan data from quoting into Brite for faster, more accurate benefits-guide creation.
Brite blog · Nov 2025
Announces Smart Import improvements for parsing plan documents, AI suggestions, and review workflows to reduce manual data entry.
Brite blog · Nov 2025
Explains Brite’s AI Benefits Assistant, framed as a response to HR fatigue, and describes ongoing work on automated suggestions, plan recommendations, and feedback loops.
Brite blog · Jun 2025
Describes scheduled messaging, AI-powered benefits assistant, and enhanced translation for multilingual benefits communication.
Jobs and careers at Brite
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No open positions
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