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Breadfast

Breadfast logo

Breadfast

Household needs, from bread to everything.

breadfast.com
HQ: Cairo, Cairo Governorate, Egypt
5000+
Consumer

Company research

Public company, workplace, funding, and market signals

Overview

Breadfast is a Cairo-based consumer supply-chain / quick-commerce platform that started with fresh bread delivery and now sells groceries, household essentials, ready-to-eat meals, beauty, pharmacy, and other everyday goods through its app, backed by vertically integrated sourcing, private-label production, fulfillment, and last-mile delivery.

Primary product

Breadfast app / online grocery and household essentials delivery

Founded

2017

Headquarters

Cairo, Egypt

Team size

1,000-2,000

Industry

Transportation, Logistics, Supply Chain and Storage

Sub-industry

Quick commerce / online grocery delivery

Offices

Cairo (HQ)
Giza
Alexandria
Mansoura
Tanta

Business model

B2C grocery delivery
quick commerce
vertically integrated supply chain and fulfillment
private-label consumer goods
embedded fintech/payments
chef-on-demand / meal prep services
travel booking / marketplace services

Funding

Stage

Pre-Series C

Total raised

$93.1M

Latest round

Pre-Series C · Feb 2026

Latest amount

$50M

People & investors

Leadership

Mostafa Amin

Co-founder and CEO

Muhammad S. Habib

Co-founder & COO

Abdallah Nofal

Co-Founder and Director of Innovation

Eugene Hooi

Chief Financial Officer

Mohammad Abdelwahab

Director of Product Management - Shopping Experience

Nouran Hassan

Director of Product Management - Growth

Investors

4DX Ventures
500 Global
AAIC Investment
Averroes Ventures
e& Capital
Endure Capital
European Bank for Reconstruction and Development
Flexport
International Finance Corporation
JAM Fund
Mohamed El Sewedy
Mubadala Investment Company
Novastar Ventures
Olayan Financing Company
SBI Investment
Shorooq Partners
Vostok New Ventures
Y Combinator
Y Combinator Continuity Fund

Work & culture

People-centric and family-oriented, with an emphasis on happiness, openness, integrity, inclusiveness, collaboration, customer-first thinking, and continuous learning.

Compensation

Public salary bands were not found. Public compensation signals are limited; delivery associate roles advertise a fixed income plus weekly and quarterly incentives, while a Total Rewards role indicates structured salary benchmarking, incentive schemes, and benefits governance.

Benefits

Health insurance for delivery associates
Medical and social insurance
Weekly and quarterly incentives for delivery associates
Fixed income for delivery associates
Health, safety, and first-aid training
Customer service and soft-skills training
Branch-based onboarding and training

Product & market

Pricing

Retail, app-based product pricing with delivery and service costs embedded in the order experience; no public subscription pricing disclosed.

Differentiators

  • —Fully vertically integrated supply chain
  • —Private-label products account for 40%+ of grocery sales
  • —Daily delivery in under 60 minutes
  • —Wide assortment across groceries, bakery, meals, beauty, pharmacy, and household care
  • —Embedded fintech via Breadfast Pay and Breadfast Card
  • —Owns fulfillment, manufacturing, and last-mile logistics
  • —Operates across multiple Egyptian cities with expansion plans

Technology

React Native
Kotlin
TypeScript
JavaScript
PHP
Python
PostgreSQL
MySQL
MongoDB
Kubernetes
Jenkins
Google Cloud Storage
Datadog
Odoo ERP
dbt
Git
Google Workspace
Freshservice
Power BI
Google Maps

Customers

Households and families in Egypt
Online grocery shoppers in Cairo, Giza, Alexandria, Mansoura, and Tanta
Monthly active consumers looking for fast delivery of everyday essentials

Competitors

Rabbit
Appetito / NOMU
Talabat Mart
Carrefour Now
Instashop
MaxAB
Traditional supermarket chains

Scale & contact

Estimated revenue

$200M-$300M

Estimated monthly visits

96.8K

Traffic estimate as of May 2026

info@breadfast.com+20 1016666670

Signals & risks

Layoff
May 2026

Breadfast confirmed it did not renew the contracts of 58 colleagues across engineering, product, and data functions as their fixed-term contracts expired; the company said the reduction was less than 1% of headcount and remained well-capitalised.

Source
Other
Apr 2026

Public company-profile snapshots listed recent departures in April-May 2026, including the Chief Supply Officer and Director of Engineering, indicating some leadership churn.

Source

Latest news

Exclusive: Egyptian grocery delivery startup Breadfast cuts 58 tech staff months after $50M raise

FWDstart · May 2026

Reported Breadfast’s non-renewal of 58 engineering, product and data contracts shortly after the pre-Series C raise, framing it as a headcount reduction concentrated in tech.

Breadfast raises $50 million pre-Series C round backed by international institutional investors to scale consumer supply-chain infrastructure

Breadfast · Feb 2026

Official announcement of Breadfast’s $50 million pre-Series C round and the investor coalition supporting expansion across Egypt and adjacent verticals.

Egypt’s Breadfast Secures New Funding, Eyes Expansion Across Africa

Bloomberg · Feb 2026

Bloomberg reported the $50 million pre-Series C financing and quoted co-founder/CEO Mostafa Amin on plans for a larger Series C and possible African expansion.

Egyptian quick-commerce startup Breadfast raises $10m Series B2 funding

Disrupt Africa · Aug 2025

Reported the $10 million Series B2 close, led by Novastar Ventures with EBRD participation, and cited a roughly $400 million valuation.

EBRD backs Egyptian e-grocer Breadfast

EBRD · Jul 2025

EBRD said it would invest up to $10 million as part of Breadfast’s Series B2 round to support expansion, digital training and competitiveness.

BlogBreadfast PayCareersContact UsDeliver with BreadfastGitHub orgJourneys by BreadfastLinkedIn companyWebsiteX / Twitter
SourcesBreadfast homepageBreadfast careersBreadfast contact usBreadfast blogBreadfast LinkedIn companyBreadfast GitHub orgDeliver with BreadfastHealth insurance for delivery associatesBreadfast pre-Series C announcementTechCrunch 2021 Series ADisrupt Africa 2025 B2EBRD Breadfast projectBloomberg Breadfast fundingFWDstart layoffsSEMrush traffic overviewCB Insights financialsTracxn competitors

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