Acquisition
Mar 2025Braze agreed to acquire AI decisioning company OfferFit for $325 million in cash and Class A stock, subject to closing adjustments, to add reinforcement-learning-based optimization.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Braze, Inc. is a publicly traded customer-engagement software company, formerly Appboy, that helps brands collect and activate customer data, orchestrate journeys, and deliver personalized cross-channel experiences at scale. As of April 2026 it reported 2,700+ global brands, 8.5B monthly active users, 15 offices, and approximately 2,000 employees.
Primary product
Braze Customer Engagement Platform: Braze Data Platform plus cross-channel messaging, Canvas journey orchestration, analytics, and BrazeAI decisioning/agent products.
Founded
2011
Headquarters
New York, New York, United States — 63 Madison Building, 28 East 28th Street, Floor 12, New York, NY 10016
Team size
Approximately 2,000; 1,988 full-time employees as of January 31, 2026
Work style
Flexible
Industry
Software / enterprise technology
Sub-industry
Customer engagement platform; multichannel marketing automation and marketing technology
Offices
New York, United States
Chicago, United States
San Francisco, United States
Austin, United States
London, United Kingdom
Paris, France
Bucharest, Romania
São Paulo, Brazil
Singapore
Tokyo, Japan
Business model
B2B enterprise SaaS subscription
Usage-based pricing tied to consumer reach and message volume
Funding
Stage
Public company; IPO in 2021
Total raised
$834.3M
Latest round
Post-IPO equity · May 2025
Latest amount
$139.2M
May 2025
Nov 2021 · Public investors
People & investors
Leadership
President, Chief Executive Officer and Chairman; co-founder
Chief Technology Officer; co-founder
Isabelle Winkles
Former Chief Financial Officer; CFO transition announced in May 2026
Pankaj Malik
Interim Chief Financial Officer, effective May 29, 2026
Myles Kleeger
President and Chief Commercial Officer
Work & culture
Public materials emphasize an inclusive, global, performance-driven culture focused on belonging, customer impact, professional development, social impact, and increasingly AI-first, builder-oriented engineering. Braze reports employee volunteerism and giving programs and has received workplace and wellbeing recognitions.
Work style
Flexible
Visa sponsorship
Yes
Compensation
Compensation signals include market-aligned base pay, equity/ESPP, 401(k) match and broad total rewards. Public H-1B disclosure aggregations report active sponsorship, 67 certified LCAs across FY2020-FY2026 and a median base salary of approximately $152,200; role eligibility must be verified on each posting.
Benefits
Medical, dental and vision coverage
Employer HSA contributions and FSA
Mental-health therapy and coaching, including Modern Health
401(k) with employer match
Employee Stock Purchase Plan
Life, disability, critical-illness and accident insurance
Annual learning stipend and tuition reimbursement
LinkedIn Learning and Braze University
Fitness and wellness benefits
Telecommuter stipend
Product & market
Pricing
Custom, sales-led pricing; the annual report describes pricing based primarily on consumer reach and message volume. Braze also advertises a free trial, but does not publish a complete standard price list.
Differentiators
- —Vertically integrated data activation, orchestration and personalization platform
- —Real-time, cross-channel execution across email, SMS, mobile, web, WhatsApp and in-product channels
- —Canvas no-code journey orchestration
- —BrazeAI decisioning, experimentation and agent capabilities
- —Enterprise scale and global data-center footprint
- —Large brand/customer base and broad technology-partner ecosystem
- —Land-and-expand model with strong enterprise retention
Technology
Scale & contact
Estimated revenue
Approximately $738M-$899M annual revenue: $738.2M reported for FY2026 and FY2027 guidance of $895M-$899M.
Estimated monthly visits
775.9K
Traffic estimate as of Aug 2026
Signals & risks
Other
May 2026CFO Isabelle Winkles was stepping away after approximately six years; Pankaj Malik was appointed interim CFO effective May 29, 2026 while a search proceeded.
SourceLatest news
Braze / SEC · May 2026
Braze reported Q1 FY2027 revenue of $211.0M, up 30.2% year over year, 2,713 customers, 110% dollar-based net retention and interim CFO Pankaj Malik.
Braze LinkedIn · May 2026
Braze described an AI-first engineering transition and reported that approximately 60% of committed code was AI-generated, alongside a 300-person engineering organization.
Braze Investor Relations · Mar 2026
FY2026 revenue reached $738.2M, up 24.4%; Braze announced a $100M share-repurchase authorization and general availability of BrazeAI Agent Console and Operator.
Braze Investor Relations · Mar 2025
Braze announced a $325M acquisition of OfferFit to add AI decisioning and reinforcement-learning optimization.