Braze

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Braze, Inc. is a publicly traded customer-engagement software company, formerly Appboy, that helps brands collect and activate customer data, orchestrate journeys, and deliver personalized cross-channel experiences at scale. As of April 2026 it reported 2,700+ global brands, 8.5B monthly active users, 15 offices, and approximately 2,000 employees.

Primary product

Braze Customer Engagement Platform: Braze Data Platform plus cross-channel messaging, Canvas journey orchestration, analytics, and BrazeAI decisioning/agent products.

Founded

2011

Headquarters

New York, New York, United States — 63 Madison Building, 28 East 28th Street, Floor 12, New York, NY 10016

Team size

Approximately 2,000; 1,988 full-time employees as of January 31, 2026

Work style

Flexible

Industry

Software / enterprise technology

Sub-industry

Customer engagement platform; multichannel marketing automation and marketing technology

Offices

New York, United States

Chicago, United States

San Francisco, United States

Austin, United States

London, United Kingdom

Paris, France

Bucharest, Romania

São Paulo, Brazil

Singapore

Tokyo, Japan

Business model

B2B enterprise SaaS subscription

Usage-based pricing tied to consumer reach and message volume

Land-and-expand enterprise sales model

Professional services and implementation

Partner/integration ecosystem

Funding

Stage

Public company; IPO in 2021

Total raised

$834.3M

Latest round

Post-IPO equity · May 2025

Latest amount

$139.2M

Post-IPO equity

May 2025

$139.2M

IPO

Nov 2021 · Public investors

$520M

Series E

Oct 2018 · Meritech Capital Partners

$80M

Series D extension

Sep 2017 · Meritech Capital Partners

Series D

Aug 2017 · ICONIQ Capital

$50M

Series C

May 2016 · Battery Ventures

$20.4M

Series B

Oct 2014 · InterWest Partners

$15M

Series A

Nov 2013 · Icon Ventures

$7.6M

Seed

Mar 2012 · Accelerator Ventures; T5 Capital; Bullpen Capital; Compound

$1.5M

People & investors

Leadership

Bill Magnuson

President, Chief Executive Officer and Chairman; co-founder

Jonathan Hyman

Chief Technology Officer; co-founder

Isabelle Winkles

Former Chief Financial Officer; CFO transition announced in May 2026

Pankaj Malik

Interim Chief Financial Officer, effective May 29, 2026

Myles Kleeger

President and Chief Commercial Officer

Priyanka Singh

Chief Product Officer

Astha Malik

Chief Business Officer

Brian Wheeler

Senior Vice President of Engineering

Founders

Mark Ghermezian

Co-founder

Investors

Meritech Capital Partners

Work & culture

Public materials emphasize an inclusive, global, performance-driven culture focused on belonging, customer impact, professional development, social impact, and increasingly AI-first, builder-oriented engineering. Braze reports employee volunteerism and giving programs and has received workplace and wellbeing recognitions.

Work style

Flexible

Visa sponsorship

Yes

Compensation

Compensation signals include market-aligned base pay, equity/ESPP, 401(k) match and broad total rewards. Public H-1B disclosure aggregations report active sponsorship, 67 certified LCAs across FY2020-FY2026 and a median base salary of approximately $152,200; role eligibility must be verified on each posting.

Benefits

Medical, dental and vision coverage

Employer HSA contributions and FSA

Mental-health therapy and coaching, including Modern Health

401(k) with employer match

Employee Stock Purchase Plan

Life, disability, critical-illness and accident insurance

Annual learning stipend and tuition reimbursement

LinkedIn Learning and Braze University

Fitness and wellness benefits

Telecommuter stipend

Mentorship and internal mobility programs

Product & market

Pricing

Custom, sales-led pricing; the annual report describes pricing based primarily on consumer reach and message volume. Braze also advertises a free trial, but does not publish a complete standard price list.

Differentiators

—Vertically integrated data activation, orchestration and personalization platform
—Real-time, cross-channel execution across email, SMS, mobile, web, WhatsApp and in-product channels
—Canvas no-code journey orchestration
—BrazeAI decisioning, experimentation and agent capabilities
—Enterprise scale and global data-center footprint
—Large brand/customer base and broad technology-partner ecosystem
—Land-and-expand model with strong enterprise retention

Technology

Real-time data unification and activation

SDKs

Cloud Data Ingestion

Currents

Canvas journey orchestration

Email, SMS, WhatsApp, mobile and web messaging

AI/ML decisioning and reinforcement learning

BrazeAI Agent Console

BrazeAI Operator

GraphQL

Angular

Jest

TensorFlow

Databricks

SQL

Linux

Webpack

Buildkite

Postman

Okta

Customers

Pizza Hut

Subway

Denny’s

ClassPass

Regal Cinemas

Life360

King

Shell Mobility & Convenience

Chime

Canadian Tire

Yelp

DHL

KFC

Dis-Chem

Goodnotes

Competitors

Iterable

Salesforce Marketing Cloud

Adobe Marketo Engage

Marigold Engage+

CleverTap

MoEngage

Customer.io

Airship

Blueshift

Mailchimp

Scale & contact

Estimated revenue

Approximately $738M-$899M annual revenue: $738.2M reported for FY2026 and FY2027 guidance of $895M-$899M.

Estimated monthly visits

775.9K

Traffic estimate as of Aug 2026

Signals & risks

Acquisition

Mar 2025

Braze agreed to acquire AI decisioning company OfferFit for $325 million in cash and Class A stock, subject to closing adjustments, to add reinforcement-learning-based optimization.

Source

Other

May 2026

CFO Isabelle Winkles was stepping away after approximately six years; Pankaj Malik was appointed interim CFO effective May 29, 2026 while a search proceeded.

Source

Latest news

Braze Delivers 30% Revenue Growth in Fiscal Q1 2027; Appoints Interim CFO

Braze / SEC · May 2026

Braze reported Q1 FY2027 revenue of $211.0M, up 30.2% year over year, 2,713 customers, 110% dollar-based net retention and interim CFO Pankaj Malik.

Braze CTO Shares AI-First Engineering Mindset

Braze LinkedIn · May 2026

Braze described an AI-first engineering transition and reported that approximately 60% of committed code was AI-generated, alongside a 300-person engineering organization.

Braze Reports Fiscal Year and Fourth Quarter 2026 Results

Braze Investor Relations · Mar 2026

FY2026 revenue reached $738.2M, up 24.4%; Braze announced a $100M share-repurchase authorization and general availability of BrazeAI Agent Console and Operator.

Braze Announces Agreement to Acquire OfferFit

Braze Investor Relations · Mar 2025

Braze announced a $325M acquisition of OfferFit to add AI decisioning and reinforcement-learning optimization.

Braze Announces Closing of Initial Public Offering

Braze Investor Relations · Nov 2021

Braze completed its IPO, listing BRZE on Nasdaq; the offering included 7.5M newly issued shares at $65 per share plus selling-stockholder shares.

Jobs and careers at Braze

308 jobs at Braze

Senior Director, Marketing

On-site

Marketing

Tokyo

Today

On-site

Full-time