Layoff
Aug 2024Reported layoffs affected over 100 employees and left Nova Launcher with only one full-time developer, raising concerns about the future of Nova Launcher after Branch’s acquisition.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Branch (branch.io) is a private software company that provides a mobile linking and measurement platform for enterprise brands to acquire, retain, and engage users across devices and channels. Its core offering centers on deep linking, attribution, and related measurement/engagement tools for app and web journeys.
Primary product
Mobile linking and measurement platform (deep linking, attribution, and app/web journey measurement)
Founded
2014
Headquarters
Mountain View, California, United States
Team size
300-400
Industry
Software Development
Sub-industry
Mobile marketing technology / attribution / deep linking (mobile measurement partner)
Offices
Palo Alto, California, United States
Redwood City, California, United States
Business model
SaaS
enterprise software
usage/platform subscriptions
professional services
Funding
Stage
Series E / late-stage venture
Total raised
$667.1M
Series E
Sep 2019
Apr 2017 · Playground Ventures
Series B
May 2016
Series A
Feb 2015 · TriplePoint Capital / New Enterprise Associates
Seed Round
Sep 2014 · New Enterprise Associates
People & investors
Leadership
Chief Executive Officer
Chief Transformation Officer
Jim
SVP, Global Revenue Operations
Harish
VP and General Manager, Discovery
VP of Products
Jordana
VP of Marketing
Paula
VP, Communications & Transformation
Jen Schoell
VP of Global Customer Experience
Director of Engineering
Founders
Co-founder
Co-Founder and CEO (historical LinkedIn result; not current company CEO on Branch leadership page)
Co-founder, Board Member
Work & culture
Branch describes a fast-moving, ownership-oriented culture focused on impact, empathy, and teamwork. Public messaging emphasizes taking smart risks, building work that matters, and helping employees grow as the company scales.
Compensation
Public compensation signals are limited. Exa surfaced some salary ranges for specific roles (for example, an Engineering Manager role around $225k annualized), but Branch does not publicly post a full compensation philosophy on the pages reviewed.
Benefits
Invest in team’s health, wealth, and growth
Professional development support
Empowerment/ownership culture
Collaborative working model
Product & market
Pricing
Custom enterprise pricing; sales-led SaaS with demo/request-a-quote motion and professional services.
Differentiators
- —Strong deep-linking and deferred deep-linking heritage
- —Combined linking + measurement platform
- —Open-source SDKs
- —Broad ecosystem/integration support
- —Customer-centric attribution and journey measurement focus
- —Professional services and implementation support
Technology
SDKs
open-source GitHub SDKs
attribution analytics
deep linking
mobile measurement
A/B testing
web-to-app measurement
AI-powered measurement/analysis
documentation/help center
partner integrations
Customers
Instacart
Western Union
NBCUniversal
Zocdoc
Sephora
Adobe
BuzzFeed
Yelp
Pinterest
Airbnb
Slack
Ticketmaster
Tinder
Starbucks
Competitors
AppsFlyer
Adjust
Kochava
Singular
Airbridge
Tune
Scale & contact
Estimated revenue
$50M-$60M
Estimated monthly visits
272K
Traffic estimate as of Jun 2026
Signals & risks
Acquisition
Jul 2022Branch acquired Nova Launcher, later followed by material staffing reductions and eventual shutdown uncertainty.
SourceOther
Sep 2025Reporting indicated Nova Launcher development was stopped and plans to open source it were ended, suggesting product shutdown risk around a previously acquired asset.
SourceLatest news
LinkedIn · Aug 2026
Branch highlighted new funnel analysis, AI-driven discovery measurement, attribution discrepancy reporting, and web-to-app controls.
LinkedIn · Aug 2026
Branch positioned its workforce payments products and integrations for vertical SaaS customers.
9to5Google · Aug 2024
Reported over 100 layoffs at Branch, affecting Nova Launcher's development team.
9to5Google · Jul 2022
Reported acquisition of Nova Launcher by Branch and future experimentation around the product.
Branch
Primary-source confirmation of current executive titles, including CEO David Karnstedt and other leaders.
Jobs and careers at Branch
3 jobs at Branch
Senior Accountant
Remote
Finance
Remote, US
3w ago
Remote
Full-time
Enterprise Account Executive, Marketplaces
Remote
Sales
Remote, US
1mo ago
Remote
Full-time
Senior Software Engineer, Platform
Remote
Engineering
Remote, US
3mo ago
Remote
Full-time