The founder described the business as having less than two months of runway in 2018, with investors pulling out at the last minute in 2019 and again in 2020 before the company later recovered and pivoted.
Sourceborong is a SaaS-enabled marketplace that connects brands like…
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Borong (formerly Dropee) is a Malaysia-based B2B eProcurement and marketplace platform that connects enterprises, GLCs, SMEs, and vetted wholesale suppliers, with embedded financing and procurement software for digitizing purchasing workflows. No official public GitHub or X account was identified in the reviewed sources.
Primary product
Borong Procurement Hub / Borong Marketplace
Founded
2017
Headquarters
Suites 13.02, Level 13, Menara IGB, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Team size
60-70
Industry
Technology, Information and Internet
Sub-industry
B2B eProcurement, B2B marketplace, procurement SaaS
Offices
0 jobs at borong
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Business model
Stage
Series B
Total raised
$20.8M
Latest round
Series B · Feb 2024
Latest amount
$10M
Feb 2024
Jan 2022 · Vynn Capital
Jan 2022
Jan 2019 · Vynn Capital
Dec 2017
Jan 2017
Leadership
Chief Executive Officer and Co-Founder
Managing Director and Co-Founder
Chief Technology Officer and Co-Founder
Chief Financial Officer
Investors
Mission-driven, collaborative, curiosity-led, and impact-oriented; the company emphasizes trust and respect, diving deep, driving impact, being different, and building a legacy.
Compensation
Public materials mention competitive remuneration but do not publish salary bands. Public benefits include statutory contributions, medical insurance, and standard leave entitlements.
Benefits
Pricing
Not publicly disclosed; appears to be custom enterprise SaaS / marketplace pricing with embedded-finance monetization.
Differentiators
Technology
Customers
Competitors
Estimated revenue
US$50M–US$100M
Estimated monthly visits
32.2K
Traffic estimate as of Jun 2026
The founder described the business as having less than two months of runway in 2018, with investors pulling out at the last minute in 2019 and again in 2020 before the company later recovered and pivoted.
SourceNew Straits Times · Mar 2026
Borong was named the top-fastest-growing company in the Asia-Pacific region in FT's 2026 ranking, reinforcing its growth profile and revenue expansion.
BusinessToday · Dec 2024
Borong and Maybank Islamic launched Salaam Market, Malaysia’s first B2B Halal marketplace, aimed at financing and certifying Halal trade for MSMEs.
Borong blog · Nov 2024
Borong announced an exclusive enterprise procurement partnership in oil and gas and said it had previously built a custom procurement platform for PETRONAS.
Borong pages · Oct 2024
Borong announced a major investment and partnership with Sarawak Digital Economy Corporation to support digitalization of MSMEs in Sarawak.
New Straits Times · Sep 2024
Agrobank and Borong announced RM300 million in financing support for MSMEs through the Digital Niaga program.