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The founder described the business as having less than two months of runway in 2018, with investors pulling out at the last minute in 2019 and again in 2020 before the company later recovered and pivoted.
Sourceborong is a SaaS-enabled marketplace that connects brands like…
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Borong (formerly Dropee) is a Malaysia-based B2B eProcurement and marketplace platform that connects enterprises, GLCs, SMEs, and vetted wholesale suppliers, with embedded financing and procurement software for digitizing purchasing workflows. No official public GitHub or X account was identified in the reviewed sources.
Primary product
Borong Procurement Hub / Borong Marketplace
Founded
2017
Headquarters
Suites 13.02, Level 13, Menara IGB, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Team size
60-70
Industry
Technology, Information and Internet
Sub-industry
B2B eProcurement, B2B marketplace, procurement SaaS
Offices
Suites 13.02, Level 13, Menara IGB, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Block B, Level 3, Unit 01, Sunway GEO Avenue, Jalan Lagoon Selatan, Bandar Sunway, 47500 Subang Jaya, Selangor, Malaysia
A-03-08, Level 3, Block A, Sunway GEO Avenue, Jalan Lagoon Selatan, Subang Jaya, Selangor, Malaysia
Business model
B2B marketplace
Procurement SaaS
procurement-as-a-service
embedded trade financing
invoice financing / supplier credit
Funding
Stage
Series B
Total raised
$20.8M
Latest round
Series B · Feb 2024
Latest amount
$10M
Feb 2024
Jan 2022 · Vynn Capital
Jan 2022
Jan 2019 · Vynn Capital
Dec 2017
Jan 2017
People & investors
Leadership
Chief Executive Officer and Co-Founder
Managing Director and Co-Founder
Chief Technology Officer and Co-Founder
Chief Financial Officer
Work & culture
Mission-driven, collaborative, curiosity-led, and impact-oriented; the company emphasizes trust and respect, diving deep, driving impact, being different, and building a legacy.
Compensation
Public materials mention competitive remuneration but do not publish salary bands. Public benefits include statutory contributions, medical insurance, and standard leave entitlements.
Benefits
medical benefits
library and education hub
fully stocked pantry
monthly fun outings
fun office space with PlayStation 4 and board games
EPF contributions
SOCSO coverage
EIS coverage
annual leave
sick leave
hospitalization leave
maternity leave
paternity leave
compassionate leave
marriage leave
Product & market
Pricing
Not publicly disclosed; appears to be custom enterprise SaaS / marketplace pricing with embedded-finance monetization.
Differentiators
- —Neutral platform that does not buy or resell inventory
- —Vetted supplier network with compliance and audit trails
- —Procurement-as-a-Service with vendor sourcing and negotiation
- —Embedded financing (BNPL, invoice financing, supplier credit)
- —ERP and procurement-system integrations
- —Malaysia-focused governance and local-market workflow fit
- —Industry-specific offerings for O&G, FMCG, manufacturing, and halal commerce
Technology
React
React Native
PHP
Laravel
MySQL
Jenkins
Docker
Nginx
Apache
Git
Bitbucket
Google Analytics
Mixpanel
Amplitude
HubSpot
Zendesk
Twilio
WhatsApp
SAP Ariba
NetSuite
Customers
PETRONAS
Shell
Maybank
Maybank Islamic
Agrobank
Bank Rakyat
government agencies
GLCs
SMEs
retailers and wholesalers
Competitors
Alibaba
Udaan
Lapasar
Daganghalal
ProcMart
Ralali
GudangAda
Anchanto
Scale & contact
Estimated revenue
US$50M–US$100M
Estimated monthly visits
32.2K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
New Straits Times · Mar 2026
Borong was named the top-fastest-growing company in the Asia-Pacific region in FT's 2026 ranking, reinforcing its growth profile and revenue expansion.
BusinessToday · Dec 2024
Borong and Maybank Islamic launched Salaam Market, Malaysia’s first B2B Halal marketplace, aimed at financing and certifying Halal trade for MSMEs.
Borong blog · Nov 2024
Borong announced an exclusive enterprise procurement partnership in oil and gas and said it had previously built a custom procurement platform for PETRONAS.
Borong pages · Oct 2024
Borong announced a major investment and partnership with Sarawak Digital Economy Corporation to support digitalization of MSMEs in Sarawak.
New Straits Times · Sep 2024
Agrobank and Borong announced RM300 million in financing support for MSMEs through the Digital Niaga program.
Jobs and careers at borong
0 jobs at borong
No open positions
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