StartupResearcher · Mar 2026
Coverage of Booko's YC-backed launch, framing the company as a dynamic pricing system for service businesses with perishable appointment inventory.
Dynamic pricing for businesses that sell time slots
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Booko is a YC W26, founder-led B2B software company building AI-driven dynamic pricing for service businesses that sell bookable time slots, aiming to lift utilization and revenue without forcing customers to add engineering work or change booking systems.
Primary product
Dynamic pricing software for service-based enterprises
Founded
2025
Headquarters
Menlo Park, California, United States
Team size
1-10 employees
Work style
Flexible
Industry
Software Development
Sub-industry
Business/Productivity Software (dynamic pricing SaaS)
Offices
Menlo Park, California, United States
San Francisco, California, United States
New York, New York, United States
Business model
B2B SaaS
Per-booking platform fee
Funding
Stage
early-stage VC
Latest round
Seed · May 2026
Latest amount
$4.3M
May 2026 · Y Combinator
Jan 2026 · Y Combinator
People & investors
Work & culture
Very small, founder-led team with a hands-on build-and-sell culture. Public hiring materials emphasize direct work with the founders, fast iteration, and US-based roles with remote, San Francisco, and New York options.
Work style
Flexible
Visa sponsorship
No
Compensation
Public jobs showed Founding Growth Lead at $90K-$110K with 1.0%-1.5% equity, and technical founding roles around $160K-$220K with equity. Public postings also indicated US citizen/visa authorization required.
Product & market
Pricing
Application/platform fee of 2.8% + $0.25 per booking, plus separate Stripe processing fees; providers remain merchant of record.
Differentiators
- —AI predicts which time slots are at risk of going unsold
- —Automatically applies targeted incentives inside existing booking flows
- —Works with existing booking systems instead of replacing them
- —No engineering work required for customers
- —Claims SOC 2 and HIPAA compliance
- —Case study claims 69% higher booking rate in incentivized slots
- —Targeted incentives such as credits, points, and membership cashback
- —Designed for perishable inventory: unsold time slots
Technology
AI/ML demand-forecasting models
API integrations
Stripe Connect (Express)
Twilio SMS
Mindbody integration
Mariana Tek integration
Customers
Fitness studios
Med spas
Salons
Hair salons
Consultants
Tax accountants
Accounting firms
Tutoring centers
Tutors
Personal trainers
Medical providers
Event venues
Movie theaters
Appointment-based businesses with uneven demand
Competitors
Mindbody
Mariana Tek
Vagaro
Zenoti
Fresha
Booksy
Boulevard
Square Appointments
Scale & contact
Latest news
NewsFile · Mar 2026
Press release announcing Booko's official launch, describing the product as a real-time revenue optimization engine for appointment-based businesses and emphasizing its YC backing and live-demand pricing approach.
Fondo · Feb 2026
YC launch write-up describing Booko's time-slot pricing engine, customer segments, and early revenue-uplift claims.
Get News / FinancialContent · Jan 2026
Article on the founders' launch of a dynamic pricing feature for service providers, highlighting the service-economy thesis and the founders' background.
Jobs and careers at Booko
0 jobs at Booko
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