Upswell · Apr 2026
Recent case study showing Upswell's restaurant-growth playbook driving high attendance and captured customer records for a coffee concept.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Bobidi, now operating as Upswell, is a Silicon Valley / Los Gatos-based startup that pivoted from AI model testing into a restaurant-growth platform. Its current core offering combines creator campaigns, paid amplification, customer data capture, CRM follow-up, and AI staff-training to help restaurants drive grand openings, re-openings, and repeat visits.
Primary product
Upswell restaurant growth platform
Founded
2021
Headquarters
Los Gatos, California, United States
Team size
1-10
Industry
Software Development
Sub-industry
Restaurant growth and loyalty software
Offices
Los Gatos, California, United States
Distributed across the United States
South Korea
Business model
managed service
quote-based annual service
B2B software
consumer app
Funding
Stage
Seed
Total raised
$5.8M
Latest round
Seed · Jul 2022
Latest amount
$5.8M
Jul 2022 · Y Combinator
People & investors
Founders
Co-founder & CTO (historical)
Work & culture
Founder-led, mission-driven, and restaurant-first, with a white-glove service culture and a distributed team across the U.S. and South Korea.
Compensation
No public employee salary bands or compensation details were found.
Product & market
Pricing
Custom quote / annual service pricing; public materials say pricing ranges roughly from $700 to $30,000+ per year depending on scope, market, and goals.
Differentiators
- —Restaurant-specific playbook rather than a general marketing platform
- —White-glove execution covering strategy, creator management, scheduling, payments, ads, and follow-up
- —Tracked customer data and CRM conversion rather than vanity reach
- —Uses multiple nano-creators instead of relying on one large influencer
- —Offers a written view guarantee on amplified creator campaigns
- —Includes staff-training product Upswell XP
Technology
Redis
MongoDB
Google Tag Manager
TypeScript
Customers
Independent restaurants
Multi-location restaurant operators
Rice Junky Katsu
New Tandoori Cafe
My-O-My Shwarma
Qargo Coffee
Competitors
influencer marketplaces
marketing agencies
DIY restaurant marketing
restaurant CRM and loyalty tools
Scale & contact
Estimated revenue
under $1M
Latest news
Upswell · Oct 2025
Case study describing a re-opening campaign that reportedly lifted daily sales from $600 to $4,000+ for two weeks and generated 1M+ Reels views.
Scrum Ventures · Mar 2023
Interview with Jeong-Suh Choi covering Bobidi's growth, its AI model testing platform, and early customer traction such as Naver.
TechCrunch · Jul 2022
Launch coverage for Bobidi's original AI model testing product and its $5.8M seed round.
PRNewswire · Jul 2022
Official seed-funding announcement naming the round size and investors, and describing the company's original AI bug-bounty / model-testing platform.
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