LinkedIn post · Jul 2026
A LinkedIn post described Bloom's growth system as creator-led organic content repurposed into paid ads, citing roughly 100k installs per month and $2M+/year revenue.
Investing app that teaches you how to invest
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Bloom is a U.S.-focused investing and financial-education app for teens and young adults. It combines custodial brokerage accounts, fractional investing, AI-guided lessons, and gamified rewards to help users learn investing while building long-term wealth.
Primary product
A teen/young-adult investing and financial education app with custodial brokerage accounts, fractional trading, AI guidance, and gamified lessons.
Founded
2021
Headquarters
San Francisco, California, United States
Team size
11-50
Industry
Financial Services
Sub-industry
Fintech / investing education / retail investing
Offices
San Francisco, California, United States
Los Angeles, CA
Business model
subscription
freemium
Funding
People & investors
Leadership
Jae Hwang
CEO
Work & culture
Mission-driven, fast-paced, curious, and collaborative; the company says it cares about impact, moves quickly, supports each other, and is focused on helping the next generation build wealth.
Product & market
Pricing
Subscription-based. Public pricing includes $15/month or $99.99/year for individuals and $150/year for custodial plans; Bloom also charges a 3% fee on debit-card deposits and does not charge trade commissions.
Differentiators
- —300+ bite-sized lessons and thousands of lessons overall
- —AI investing assistant (Bloomie)
- —Gamified rewards economy using Oinks
- —UTMA/UGMA custodial accounts with parental controls
- —Zero-commission investing with fractional shares
- —Education-first positioning and institutional market-context features
Technology
Webflow
GSAP
jQuery
Google Fonts
Cloudflare
Cloudflare Analytics
Google Workspace
Google Hosted Libraries
Firebase
Plaid
TradingView
Alpaca
Customers
teens aged 13-17
young adults
parents of teen investors
U.S. retail investors
beginner investors learning financial basics
Competitors
Greenlight
Acorns
Public.com
Copper
Robinhood
Scale & contact
Estimated revenue
Approximately $3.5M ARR (2026 estimate; earlier public sources put it above $3M ARR in 2025 and at seven-figure ARR in 2023).
Estimated monthly visits
59.2K
Traffic estimate as of Jun 2026
Latest news
LinkedIn post · Jun 2026
A LinkedIn post from Bloom's growth team said Bloom appeared in Apple's WWDC26 keynote, suggesting continued product visibility and mainstream consumer-tech exposure.
PR Newswire · Mar 2026
Bloom announced a relationship with Benzinga to add market-intelligence tools inside the app, including explanations for stock moves and an earnings calendar, reinforcing Bloom's education-first and institutional-context positioning.
LinkedIn post · Dec 2025
A LinkedIn post from Bloom's growth team claimed the app reached #23 in the App Store, highlighting continued organic growth and market traction.
Apple Podcasts · Aug 2025
A Superwall Podcast episode with Bloom's CEO discussing how Bloom grew to over $2M/year, using TikTok storytelling, AI-assisted content, creator compensation, and gamified onboarding.
Jobs and careers at Bloom
13 jobs at Bloom
HR People & Culture Specialists | Poppy & Peonies
Remote
Remote
1w ago
Remote
Full-time
Vice President | Craft Public Relations
Hybrid
Toronto; Canada
2w ago
Hybrid
Full-time
Account Director | Craft Public Relations
Hybrid
Toronto; Canada
2w ago
Hybrid
Full-time
Office Coordinator | Craft Public Relations
Hybrid
Toronto; Canada
2w ago
Hybrid
Full-time
Sr. Talent & HR Advisor
Remote
Remote
2w ago
Remote
Contract
VP of Growth| Poppy & Peonies
Remote
Remote Role; Remote
3w ago
Remote
Full-time
Fractional HR & Talent Advisor (Contract)
Remote
Ontario
1mo ago
Remote
Contract
Logistics Coordinator | Poppy & Peonies
Remote
Remote Role
2mo ago
Remote
Full-time
Director of Ecommerce | Poppy & Peonies
Remote
Remote Role
4mo ago
Remote
Full-time
Senior Merchant
Remote
Remote Role
6mo ago
Remote
Full-time
Affiliate & Partnerships Manager
Remote
Remote Role
6mo ago
Remote
Full-time
Director of Brand & Social | Poppy & Peonies
Remote
Remote Role
11mo ago
Remote
Full-time
VP of Marketing | Poppy & Peonies
Remote
Remote Role
11mo ago
Remote
Full-time