Bits Help Center · Nov 2025
Explains rent reporting in-app, where Bits reports qualifying monthly rent payments to Equifax after open-banking access and consent.
Bits is a credit card designed to help people build credit
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Bits (Fea Card Ltd.) is a London-based UK fintech focused on credit building for first-time or thin-file customers. Its core product is a subscription-based credit-building app bundling a credit card, store card, credit-score tools, rent reporting, and a marketplace for eligible credit cards. No official public GitHub or standalone engineering blog surfaced in the reviewed sources.
Primary product
Subscription-based credit-building app with a credit card, store card, and money-management tools
Founded
2018
Headquarters
Camden Gateway, 349 Royal College Street, London, England, NW1 9QS, United Kingdom
Team size
11-50
Work style
Flexible
Industry
Financial Services
Sub-industry
Credit-building fintech
Offices
Camden Gateway, 349 Royal College Street, London, England, NW1 9QS, United Kingdom
Business model
subscription
credit-building services
credit broking
lending
Funding
Stage
Seed
Total raised
$257.6K
Latest round
Seed · Aug 2020
Latest amount
$125K
Aug 2020 · Y Combinator
Oct 2018
People & investors
Leadership
Founder & CEO
Head of Human Resource
Product Manager | Head of Product
Executive Assistant to Founder & CEO
Investors
Work & culture
Mission-driven and financially inclusive, with messaging around transparency, education, ownership, commitment, and diversity. Public materials also emphasize a small, fast-moving team and flexible working patterns.
Work style
Flexible
Compensation
Public job ads signal a mix of market pay and startup equity. One current role was listed at GBP 30,000-40,000, and engineering postings mention competitive salary, equity, MacBook, life insurance, 28 days of holiday, and flexible working.
Benefits
competitive market salary
equity
MacBook
life insurance
28 days holiday
flexible working
Product & market
Pricing
Monthly subscription required; some features are free, including eligibility checks and certain in-app tools.
Differentiators
- —Soft credit check at application
- —Decision in under 60 seconds
- —Reports payments to all three UK credit bureaus
- —Store card savings up to 5%
- —One app for credit and money tools
- —Rent reporting built in
- —Credit education and AI money chat
Technology
React Native
React
TypeScript
Python
Java
Microsoft Azure
Stripe
OpenAI
GraphQL
Zendesk
Plaid
Greenhouse
Deel
Looker
Google Workspace
Customers
UK first-time credit card users
people with thin or limited credit files
consumers building UK credit history
renters looking to report rent payments
budget-conscious users seeking controlled credit usage
Competitors
LOQBOX
Vanquis
Wollit
Jaja
Zable
Thimbl
Baanx Group
Zeepay
Scale & contact
Latest news
Bits Help Center · Nov 2025
Describes Bits Marketplace, launched to let users compare eligible credit card offers inside the app; Bits says it acts as a broker, not a lender, and earns commission when users accept offers.
Bits Help Center · Nov 2025
Introduces in-app Equifax score display as a free feature for all users, intended to simplify credit-score tracking without leaving the app.
Bits Help Center · Aug 2025
Explains the in-app store card flow, including purchasing gift cards from selected merchants and payment options within the app.
allpay cards · Sep 2024
External partnership write-up covering the launch and manufacturing of the Bits Edition One Credit Card, including claims of 10x user growth since launch and expanded payment methods and support.
Jobs and careers at Bits
0 jobs at Bits
No open positions
Check back later for new openings