Acquisition
Mar 2025Voicify agreed to acquire Bite Ninja, combining Bite Ninja's remote staffing with Voicify's voice AI platform; terms were not disclosed.
SourceCompany research
Public company, workplace, funding, and market signals
Overview
Bite Ninja is a remote labor technology company for quick-service restaurants, offering virtual cashiers for drive-thrus and front counters plus its NinjaQ queuing system to share labor across locations; it was acquired by Voicify in March 2025.
Primary product
Remote labor technology for QSRs: virtual drive-thru/front-counter cashiers and NinjaQ queueing/workforce sharing
Founded
2020
Headquarters
San Jose, California, United States
Team size
10-20
Industry
Staffing and Recruiting
Sub-industry
Restaurant remote staffing / QSR labor technology
Offices
Memphis, Tennessee, United States
Business model
B2B SaaS
managed staffing marketplace
gig-based contractor staffing
Funding
Stage
acquired
Total raised
$16.2M
Latest round
Acquired · Mar 2025
People & investors
Leadership
Founder/CEO
Product Lead
Lian Lee
Lead Engineer
Operations Lead
Founders
Co-founder
Work & culture
Operator-led startup culture rooted in the restaurant industry, with the founder testing the product in his own Memphis BBQ restaurants and a mission centered on labor flexibility and accessibility.
Compensation
Public materials describe Ninja roles as freelance, independent-contractor work with shift-based pay; workers can choose shifts and work remotely. No public corporate salary bands were found.
Benefits
Flexible shifts for workers
Remote work from anywhere
Freelance / gig-based order-taking
Pay per shift
Reduced labor costs for restaurants
Ability to share labor across multiple locations
Product & market
Pricing
Not publicly disclosed; appears to be quote/demo-based B2B pricing
Differentiators
- —Uses human remote order-takers rather than pure voice AI
- —Can staff drive-thru and front counter from anywhere
- —Supports labor sharing across multiple locations via NinjaQ
- —Integrates with existing POS and headset systems
- —Allows restaurants to use Bite Ninja workers or their own staff
- —Claims up to 50% labor-cost reduction and up to 22% higher ticket size
Technology
NinjaQ queueing system
Shinobi secure remote access software
POS integration
PAR Brink integration
Revel integration
headset/audio communication integration
customer detection system
Customers
Quick-service restaurants (QSRs)
Multi-location restaurant chains
Major franchisees and large restaurant brands
Five of the top 20 U.S. QSR chains (unnamed)
Competitors
ConverseNow
Valyant AI
Workstream
ScheduleFly
SynergySuite
Nory
HourWork
Dexai Robotics
RoboEatz
Nala Robotics
Scale & contact
Estimated revenue
$2M-$5M
Estimated monthly visits
7.4K
Signals & risks
Latest news
Restaurant Business Online · Mar 2025
Voicify agreed to acquire Bite Ninja, with the deal described as combining remote workers and voice AI for a hybrid drive-thru solution.
PR Newswire · Jun 2023
Announced NinjaQ, a queuing system that lets restaurants deploy workers remotely across multiple locations and use their own staff or Bite Ninja's workforce.
PR Newswire · Aug 2022
Announced an $11.3M bridge round, bringing total capital raised at the time to $15.4M.
PR Newswire · Nov 2021
Announced a $4M seed round led by Owl Ventures with participation from AgFunder, Manta Ray, and TRAC Unicorn Fund.
TechCrunch · Aug 2021
Profiled the company’s remote restaurant staffing model and its $675K pre-seed round led by Y Combinator, AgFunder, and Manta Ray.
Jobs and careers at Bite Ninja
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