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Billforward

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Billforward

Subscription billing, rate plan management and analytics as a…

billforward.io
HQ: San Francisco, CA, USA
1-10
Fintech

Company research

Public company, workplace, funding, and market signals

Overview

Billforward is an API-first subscription management and recurring billing platform built for complex billing models, with a strong emphasis on flexibility, headless commerce, and developer-friendly integrations.

Primary product

API-first subscription management and recurring billing software

Founded

2014

Headquarters

San Francisco, California, United States

Team size

1-10

Industry

Financial Services

Sub-industry

Subscription management and recurring billing software

Offices

325 9th Street, San Francisco, CA 94103, United States
7 Bell Yard, London WC2A 2JR, United Kingdom

Business model

SaaS
subscription
tiered pricing
usage-based billing
enterprise custom quote
freemium/free trial

Funding

Stage

seed

Total raised

$245K

Latest round

Venture - Series Unknown · Nov 2015

People & investors

Leadership

Aubone Tennant

CEO

Founders

Ian Saunders

Co-Founder / CTO

Mark Parry

Co-Founder

Investors

Heavybit
Y Combinator
Zillionize

Work & culture

Product & market

Pricing

Tiered subscription pricing: free Essentials, paid Growth and Scale plans, and custom Enterprise pricing, with revenue-processing limits and overage fees above included thresholds.

Differentiators

  • —API-first and developer-friendly
  • —Headless commerce support
  • —Payment-gateway agnostic / no processor lock-in
  • —Supports complex billing models including metered, tiered, discounts, and free trials
  • —Smart dunning for failed payments
  • —Strong integrations across sales, accounting, analytics, and tax tools
  • —Built to adapt to the customer’s business model rather than forcing model changes

Technology

API-first architecture
Java
JavaScript
Kotlin
PHP
Spring Boot
MySQL
Chrome
Salesforce
QuickBooks
HubSpot
Google Data Studio
Commercetools
Avalara
ChartMogul
Airbyte
Xero

Customers

CIAL
Wifinity
Happy Family Organics
Buddybuild
Docker
CoreOS
Raven Tools

Competitors

Chargebee
Stripe Billing
Recurly
Zuora
Chargify
Aria

Scale & contact

Estimated revenue

US$1M-$5M

Estimated monthly visits

2.4K

Traffic estimate as of Jul 2026

support@billforward.io(408) 831-3731

Latest news

The Future of Subscription Billing: AI, Machine Learning, and Predictive Analytics

Billforward blog · Dec 2023

Discusses how AI, machine learning, and predictive analytics may improve personalization, dynamic pricing, churn prediction, automation, and fraud detection in subscription billing.

Maximising Efficiency and Minimising Errors: The Benefits of Our Subscription Billing Software

Billforward blog · Dec 2023

Explains how automation, reporting, and billing software reduce manual work and billing errors while improving operational efficiency.

Beyond Monthly Recurring Revenue: Creative Pricing Models for Subscription Businesses

Billforward blog · Oct 2023

Covers creative pricing models such as tiered, usage-based, freemium, pay-as-you-grow, and dynamic pricing.

Streamline Your Success: Embrace Billing Automation for Your Subscription Business

Billforward knowledge base · Aug 2023

Promotes billing automation, API-first integration, and operational efficiency for subscription businesses.

Stabilizing your Subscription Business Against Economic Uncertainty

Billforward blog · Jan 2023

Frames Billforward’s smart dunning, payment flexibility, and international billing as tools to reduce churn during economic uncertainty.

BlogCareersCompany / AboutContactCustomersGitHubHomepageLinkedIn companyPricingX / Twitter
SourcesBillforward homepageBillforward company pageBillforward contact usBillforward pricingBillforward careersBillforward blogBillforward customersBillforward GitHub orgBillforward LinkedIn companyY Combinator company pageHeavybit BillForward member announcementHeavybit Mark Parry profileHeavybit Ian Saunders profileHeavybit Aubone Tennant profileCrunchbase financialsTracxn company profileTechCrunch articleRocketReach company profileDatanyze company profile

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