Other
Dec 2025Drivers reportedly went on strike over pay and a new verification system, with complaints about the working environment and customer-first prioritization.
SourceFood delivery service in Africa
Company research
Public company, workplace, funding, and market signals
Overview
beU delivery is Addis Ababa's homegrown on-demand delivery platform for food, groceries, parcels, medicine, and other consumer goods. Public sources conflict on some company metadata (notably founding year and funding totals), but they consistently describe beU as a fast, low-cost, locally optimized delivery marketplace with a rider fleet and merchant partnerships.
Primary product
On-demand delivery marketplace and courier service for food, groceries, parcels, medicine, and other consumer goods
Founded
2019
Headquarters
Addis Ababa, Ethiopia
Team size
40-50
Industry
Food & Beverages
Sub-industry
On-demand food and multi-category delivery
Offices
Kazanchis, Addis Ababa, Ethiopia (HQ)
BL_03_646 St, Addis Ababa, Ethiopia
Bole Bras, Dasset Building, 3rd Floor, Addis Ababa, Ethiopia
Business model
B2C delivery marketplace
B2B merchant enablement
last-mile logistics
courier / rider network services
Funding
Stage
seed
Total raised
$3.3M
Latest round
Seed · May 2022
Latest amount
$2.8M
People & investors
Leadership
Founder, CEO and Co-Founder
Chief Operating Officer
Creative Director
Head of Business Development & Marketing
Work & culture
Public posts emphasize a team-oriented, growth-focused culture: Secret Santa, bowling and other bonding activities, collaboration across creative and operational teams, and a recurring theme of respect and dignity for riders/workers.
Compensation
No public salary bands or compensation tables were found. Public hiring posts mention a full-stack developer opening, but no pay details were disclosed.
Product & market
Pricing
Public pricing is not fully disclosed; the site exposes personal, merchant, and business tiers and appears to monetize through delivery/merchant fees rather than a fully published rate card.
Differentiators
- —Fast local delivery coverage across 23+ districts in Addis Ababa
- —Large merchant network with 1,700+ active partners
- —Average delivery time of about 59 minutes
- —Multi-category delivery beyond food (groceries, parcels, medicine)
- —OTP-based handoff and multiple payment methods
- —In-house rider fleet and business partner dashboard
- —Claimed low-cost positioning versus local peers
Technology
Flutter
PHP
Swift
Python
QuickBooks
Customers
700,000+ users/customers in Addis Ababa
restaurants
supermarkets
pharmacies
retail shops
local businesses
consumers ordering from home or office
Competitors
Deliver Addis
Zmall
Tikus Delivery
Yetem Delivery
PickDelivery
Scale & contact
Estimated revenue
About $10M-$20M annual revenue; one market-intelligence source estimated $13.4M as of Dec 2024.
Estimated monthly visits
6.5K
Signals & risks
Latest news
LinkedIn · Apr 2026
beU announced a Pepsi partnership that pairs selected meals with complimentary Pepsi and signals deeper restaurant-brand integrations.
FSX Business · Feb 2026
Covers beU's partnership with M-PESA Ethiopia to enable cashless checkout and real-time payment confirmation inside the beU ecosystem.
Gebeya · Jan 2026
Promotes a beU partnership that gives Gebeya Jitume users food-delivery perks in Addis Ababa.
Shega · Dec 2025
Drivers reportedly struck over pay and a new verification system, raising concerns about the working environment.
Shega · Jun 2025
Reports that beU reached its first profitable month in May 2025 after nearly four years and about $4M invested, and had completed 3 million deliveries.
Jobs and careers at beU delivery
0 jobs at beU delivery
No open positions
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