Drivers reportedly went on strike over pay and a new verification system, with complaints about the working environment and customer-first prioritization.
SourceFood delivery service in Africa
Public company, workplace, funding, and market signals
beU delivery is Addis Ababa's homegrown on-demand delivery platform for food, groceries, parcels, medicine, and other consumer goods. Public sources conflict on some company metadata (notably founding year and funding totals), but they consistently describe beU as a fast, low-cost, locally optimized delivery marketplace with a rider fleet and merchant partnerships.
Primary product
On-demand delivery marketplace and courier service for food, groceries, parcels, medicine, and other consumer goods
Founded
2019
Headquarters
Addis Ababa, Ethiopia
Team size
40-50
Industry
Food & Beverages
Sub-industry
On-demand food and multi-category delivery
Offices
0 jobs at beU delivery
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Business model
Stage
seed
Total raised
$3.3M
Latest round
Seed · May 2022
Latest amount
$2.8M
Leadership
Founder, CEO and Co-Founder
Chief Operating Officer
Creative Director
Head of Business Development & Marketing
Investors
Public posts emphasize a team-oriented, growth-focused culture: Secret Santa, bowling and other bonding activities, collaboration across creative and operational teams, and a recurring theme of respect and dignity for riders/workers.
Compensation
No public salary bands or compensation tables were found. Public hiring posts mention a full-stack developer opening, but no pay details were disclosed.
Pricing
Public pricing is not fully disclosed; the site exposes personal, merchant, and business tiers and appears to monetize through delivery/merchant fees rather than a fully published rate card.
Differentiators
Technology
Customers
Competitors
Estimated revenue
About $10M-$20M annual revenue; one market-intelligence source estimated $13.4M as of Dec 2024.
Estimated monthly visits
6.5K
Drivers reportedly went on strike over pay and a new verification system, with complaints about the working environment and customer-first prioritization.
SourceLinkedIn · Apr 2026
beU announced a Pepsi partnership that pairs selected meals with complimentary Pepsi and signals deeper restaurant-brand integrations.
FSX Business · Feb 2026
Covers beU's partnership with M-PESA Ethiopia to enable cashless checkout and real-time payment confirmation inside the beU ecosystem.
Gebeya · Jan 2026
Promotes a beU partnership that gives Gebeya Jitume users food-delivery perks in Addis Ababa.
Shega · Dec 2025
Drivers reportedly struck over pay and a new verification system, raising concerns about the working environment.
Shega · Jun 2025
Reports that beU reached its first profitable month in May 2025 after nearly four years and about $4M invested, and had completed 3 million deliveries.