LinkedIn · Dec 2021
Joseph Lai announced the meal-plan launch and pointed readers to the SF Chronicle coverage.
Company research
Public company, workplace, funding, and market signals
Overview
Bentocart is now Neon, a Bay Area food-delivery platform for local makers that combines meals from 50+ vendors into one scheduled delivery. The company’s own/LinkedIn sources describe Bentocart as founded in 2017, while YC/third-party sources also reference a 2019 launch/relaunch, so the public record is slightly inconsistent.
Primary product
Bay Area meal plans and multi-vendor refrigerated food delivery
Founded
2017
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Food and Beverage Services
Sub-industry
Meal delivery / last-mile logistics for perishables
Offices
201 2nd St., San Francisco, CA 94105 (HQ)
Business model
B2C scheduled meal delivery
multi-vendor food marketplace
subscription meal plans
last-mile logistics services
Funding
Stage
Seed
Total raised
$1.2M
Latest round
Pre-Seed · Mar 2021
Latest amount
$1M
People & investors
Founders
Co-Founder & CTO
Investors
Work & culture
Public messaging emphasizes local makers, convenience, sustainability, and efficient scheduled delivery; no formal benefits or culture page was found.
Product & market
Pricing
Delivery fee plus maker-dependent percentage; typically $4.95 per delivery, up to 18% depending on the maker, with no sales tax and surcharges for long-distance or toll deliveries.
Differentiators
- —Combine multiple local makers in one delivery
- —Chilled, ready-to-reheat meals
- —Scheduled/preorder delivery instead of instant dispatch
- —Lower restaurant commissions and no sales tax
- —Bay Area/local-maker focus
- —Reusable packaging / container pickup support
Technology
Python
Gunicorn
Stripe
Google Analytics
Facebook Pixel
Hotjar
jQuery
Moment.js
core-js
Bootstrap
Google Maps
Clipboard.js
RequireJS
Underscore.js
Prototype
Slick
Animate.css
Customers
Bay Area busy professionals
work-from-home households
families
local restaurants and food makers
Competitors
DoorDash
Grubhub
Locale
Pastel
SF2Bay
Meal Village
Mealogic
Blue Apron
Marley Spoon
Green Chef
Scale & contact
Estimated revenue
About $5M ARR / annual revenue (GetLatka estimate, 2025)
Estimated monthly visits
59.8K
Traffic estimate as of Jul 2026
Latest news
San Francisco Chronicle · Dec 2021
Profiles Bentocart’s relaunch from Bento Club, describes its preorder chilled-meal model, about 50 restaurant partners, ~1,000 regular customers, and its Bay Area delivery footprint.
Neon (official site)
Official company page states Neon was formed by the combination of Bentocart and Pastel, with the former Bentocart team handling operations and the Pastel team handling software.
Jobs and careers at Bentocart
0 jobs at Bentocart
No open positions
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