LinkedIn · Sep 2025
A collaborator described helping build the AI investing app remotely from Slovenia and said the team had been working together remotely for over a year.
Company research
Public company, workplace, funding, and market signals
Overview
Benson (legal name Yunit Inc.) is an AI-powered investing app and research/newsletter product that helps retail investors screen stocks, choose a small set of picks, and automate investing via connected brokerage accounts. The company markets itself as a self-directed technology provider rather than an investment adviser or broker.
Primary product
AI-powered stock investing assistant and automated investing app
Founded
2020
Headquarters
San Francisco, California, United States (LinkedIn/company profiles); Y Combinator also lists Alexandria, VA
Team size
1-10 employees
Industry
Financial Services
Sub-industry
Fintech / consumer investing
Offices
Oakland, California, United States
Alexandria, VA, United States (YC profile)
Business model
Subscription SaaS
Consumer fintech app
Automated investing software
Paid research newsletter
Funding
Stage
seed
Total raised
$620K
Latest round
Seed · Mar 2022
People & investors
Work & culture
Public-facing messaging emphasizes simple, jargon-free, stress-free investing and a product experience designed for beginners and first-time investors. No public employee handbook or benefits page was found.
Compensation
No public salary bands or formal compensation policy were found. A third-party company profile surfaced a 4.0/5 compensation rating from 3 reviews and a 4.5/5 career rating, but no job-posting evidence or pay ranges were public.
Product & market
Pricing
Subscription pricing: $15/month or $150/year for the newsletter product; the iOS app also lists a $19.99 monthly subscription.
Differentiators
- —Screens 6,000+ companies and presents a small curated set of picks
- —Lets users approve trades with one tap
- —Automates recurring investing around a weekly budget
- —Offers both an app and a simpler monthly stock-drop newsletter
- —Positions itself as a self-directed technology tool, not an adviser or broker
Technology
Webflow
Stripe
Plaid
AWS SNS
AWS RDS
PostgreSQL
AWS SQS
Redis
iOS app
Android app
Customers
Retail investors
First-time investors
Self-directed brokerage users
Users who want automated recurring investing
Competitors
Robinhood
Webull
Acorns
M1 Finance
Stash
Scale & contact
Estimated revenue
USD 1M-5M
Estimated monthly visits
2K
Traffic estimate as of Apr 2026
Latest news
LinkedIn · Oct 2024
Phillip Aubrey said Benson users would get an early look at new features, suggesting ongoing product development after launch.
LinkedIn · Oct 2024
The company positioned Benson as a way for retail investors to use AI to learn basics, automate strategies, and make long-term decisions.
LinkedIn · Oct 2024
A follow-up marketing post pushed Benson’s free-stock signup and framed the product as a way to put discretionary spending toward investing.
LinkedIn · Sep 2024
Phillip Aubrey announced the launch of Benson, describing it as an investing app that does the work for the user and highlighting the product mission and early traction.
Jobs and careers at Benson
0 jobs at Benson
No open positions
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