Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Beluga is a San Francisco-based YC Spring 2025 startup that runs creator/influencer marketing campaigns end-to-end, positioning the service as "creator marketing like paid ads" and charging a month-to-month fee on top of creator budgets.
Primary product
Managed creator/influencer marketing platform and service
Founded
2024
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Marketing Services
Sub-industry
Creator / influencer marketing
Offices
Business model
Stage
pre-seed
Total raised
$500K
Latest round
Pre-Seed · Jul 2025
Latest amount
$500K
Jul 2025 · Y Combinator
Lean founder-led team with an operator-heavy, performance-oriented culture; the company emphasizes measurable creator marketing, direct accountability, and no-retainer monthly campaigns.
Compensation
No public compensation data or salary bands were found on the official sources reviewed.
Pricing
Month-to-month managed-service fee; one transparent fee charged 20% on top of the creator budget, with no retainers or annual contracts.
Differentiators
Customers
Competitors
Beluga publicly pivoted from an earlier "Kubernetes for agentic workers" concept and later announced a move away from bookkeeping toward brand-deal support and free tools for creators. Existing bookkeeping features were said to remain active through the IRS extension deadline of 2026-10-15.
SourceStartup Intros · Jun 2025
Third-party funding note reporting a $500K seed round and listing Y Combinator as an investor, with the company based in San Francisco and founded in 2024.
HireTop · May 2025
Startup profile describing Beluga Labs as a YC-backed company building creator-finance automation for bookkeeping and taxes.
LinkedIn · Apr 2025
Company post announcing a pivot toward building agents for content creators, including chat moderators, interactive game elements, and personalized content generation/analytics.
Beluga Labs
Official company update saying Beluga is pivoting away from bookkeeping toward brand-deal support and free tools for creators, while existing bookkeeping features remain available until the IRS extension deadline.
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