Bellabeat · Jun 2026
Bellabeat’s homepage describes a transition to an AI-first infrastructure for women’s health and longevity, centered on Ivy AI and predictive preventive care.
Company research
Public company, workplace, funding, and market signals
Overview
Bellabeat is a San Francisco-based femtech company founded in 2014, best known for women-focused wearables, cycle-aware wellness software, and a growing AI-first product line around Ivy AI.
Primary product
Ivy AI / Ivy health tracker and Bellabeat Wellness Coach
Founded
2014
Headquarters
1390 Market Street, Suite 200, San Francisco, California 94102, US
Team size
51-200 employees
Industry
Wellness and Fitness Services
Sub-industry
Femtech / women’s health wearables
Offices
San Francisco, California, United States
Zagreb, Croatia
Business model
Consumer wearable hardware
Subscription wellness app
Corporate wellness programs
Direct-to-consumer e-commerce
Funding
Stage
Series A
Total raised
$18.8M
Latest round
Secondary Market · Jan 2022
People & investors
Leadership
Sandro Mur
Co-founder & CEO
Co-founder & CPO
Tanja Premru-Sršen
Chief Medical Officer
Work & culture
Young, multinational, design-and-technology-oriented team with an office-centric culture in Zagreb, described as pet-friendly and collaborative.
Compensation
Public job postings mention competitive salary, but Bellabeat does not publicly post salary bands, equity, or bonus details.
Benefits
Competitive salary
Flexible working hours
Pet-friendly office
Free coffee
Snacks
Fun office get-togethers
Multinational team
Occasional travel
Room for creativity and new ideas
Product & market
Pricing
Direct-to-consumer hardware sales plus recurring Bellabeat/Bellabeat+ subscriptions and corporate wellness plans.
Differentiators
- —Women-specific design and cycle-based personalization
- —Jewelry-like screenless wearables
- —Privacy-focused health tracking with AES-256 private key encryption
- —Personalized coaching for menstrual, pregnancy, postpartum, and wellness needs
- —Corporate wellness dashboard with privacy controls
- —Female-body calibrated algorithms and biometrics
- —AI-first repositioning with Ivy AI
Technology
WooCommerce
WordPress
Elementor
Elementor Pro
Google Tag Manager
Google Analytics
Hotjar
WP Rocket
Cloudflare Rocket Loader
Nginx
Yoast SEO
AWS CloudFront
ActiveCampaign subscription forms
OpenAI-powered health assistant
Customers
Women seeking cycle and pregnancy tracking
Pregnant women and new mothers
Health-conscious consumers
Employers using corporate wellness programs
Users seeking privacy-focused health tracking
Competitors
Oura
Movano Health
Noninvasix
Fitbit
Apple Watch
Garmin
Scale & contact
Estimated revenue
US$25M–100M (Owler estimate)
Estimated monthly visits
116.6K
Traffic estimate as of Jun 2026
Latest news
Newsfile / Yahoo Finance · Mar 2024
Announced IVY+ with advanced temperature tracking and menstrual/fertility insights powered by proprietary algorithms and machine learning.
Newsfile / Barchart · Jun 2023
Expanded Bellabeat’s corporate wellness offer with Meditation Rooms as an employer-facing perk.
Bellabeat · Jan 2023
Rolled out AES-256 private-key encryption for reproductive health data to give users stronger control over sensitive app data.
Bellabeat · Feb 2021
Introduced a corporate wellness program with an employee wellness dashboard designed to improve engagement and productivity.
Jobs and careers at Bellabeat
0 jobs at Bellabeat
No open positions
Check back later for new openings