Bellabeat · Jun 2026
Bellabeat’s homepage describes a transition to an AI-first infrastructure for women’s health and longevity, centered on Ivy AI and predictive preventive care.
Public company, workplace, funding, and market signals
Bellabeat is a San Francisco-based femtech company founded in 2014, best known for women-focused wearables, cycle-aware wellness software, and a growing AI-first product line around Ivy AI.
Primary product
Ivy AI / Ivy health tracker and Bellabeat Wellness Coach
Founded
2014
Headquarters
1390 Market Street, Suite 200, San Francisco, California 94102, US
Team size
51-200 employees
Industry
Wellness and Fitness Services
Sub-industry
Femtech / women’s health wearables
Offices
0 jobs at Bellabeat
Check back later for new openings
Business model
Stage
Series A
Total raised
$18.8M
Latest round
Secondary Market · Jan 2022
Leadership
Sandro Mur
Co-founder & CEO
Co-founder & CPO
Tanja Premru-Sršen
Chief Medical Officer
Investors
Young, multinational, design-and-technology-oriented team with an office-centric culture in Zagreb, described as pet-friendly and collaborative.
Compensation
Public job postings mention competitive salary, but Bellabeat does not publicly post salary bands, equity, or bonus details.
Benefits
Pricing
Direct-to-consumer hardware sales plus recurring Bellabeat/Bellabeat+ subscriptions and corporate wellness plans.
Differentiators
Technology
Customers
Competitors
Estimated revenue
US$25M–100M (Owler estimate)
Estimated monthly visits
116.6K
Traffic estimate as of Jun 2026
Bellabeat · Jun 2026
Bellabeat’s homepage describes a transition to an AI-first infrastructure for women’s health and longevity, centered on Ivy AI and predictive preventive care.
Newsfile / Yahoo Finance · Mar 2024
Announced IVY+ with advanced temperature tracking and menstrual/fertility insights powered by proprietary algorithms and machine learning.
Newsfile / Barchart · Jun 2023
Expanded Bellabeat’s corporate wellness offer with Meditation Rooms as an employer-facing perk.
Bellabeat · Jan 2023
Rolled out AES-256 private-key encryption for reproductive health data to give users stronger control over sensitive app data.
Bellabeat · Feb 2021
Introduced a corporate wellness program with an employee wellness dashboard designed to improve engagement and productivity.