Tendo acquired Shopa in a cash-and-stock deal and said Shopa would be rebranded as Tendo Retail, expanding its FMCG and supply-chain infrastructure.
SourceEnabling Africans to sell online with zero capital
Public company, workplace, funding, and market signals
Tendo is a Ghana-based social commerce / reseller platform that enables individuals to start online retail businesses with zero upfront inventory. It lets resellers browse wholesale products, set their own markup, share listings via social channels, and have Tendo handle fulfillment, logistics, and payments.
Primary product
Tendo reseller platform (mobile app for social commerce / zero-capital reselling)
Founded
2021
Headquarters
Accra, Ghana
Team size
10-20
Industry
Retail
Sub-industry
Social commerce / retail-tech
Offices
1 job at Tendo
Business model
Stage
seed
Total raised
$900K
Latest round
Venture · Apr 2025
Leadership
Co-Founder & CEO
Co-Founder & CPO
Co-founder & COO / Operations Lead
Tech Lead
Compensation
No public employee compensation bands found. Public-facing reseller messaging highlights average reseller earnings of about GHS 1,000 per month, but that is not employee compensation.
Pricing
Free to join for resellers; suppliers pay a 10% commission fee on each sale, with zero-cost product listing promoted on the platform.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
12.1K
Traffic estimate as of May 2025
Tendo acquired Shopa in a cash-and-stock deal and said Shopa would be rebranded as Tendo Retail, expanding its FMCG and supply-chain infrastructure.
SourceDisrupt Africa · May 2025
Reports that Tendo raised undisclosed funding from Renew Capital to expand operations and grow its reseller network across Africa.
Disrupt Africa · Nov 2024
Covers the Shopa acquisition and explains how Tendo plans to use Shopa’s distributor network and FMCG supply relationships to deepen its market reach.
TechCabal · Oct 2024
Announced Tendo’s acquisition of Shopa in a cash-and-stock deal; Shopa was to be rebranded as Tendo Retail and used to expand FMCG and supply-chain capabilities.
Disrupt Africa · Mar 2022
Reports Tendo’s Nigeria launch and early backing from Catalyst Fund, Google, and Y Combinator.