Acquired Karny.ma, a credit-book/bookkeeping app, to strengthen merchant credit workflows and fintech capabilities.
SourceB2B e-commerce and fintech platform for traditional proximity stores
Public company, workplace, funding, and market signals
Casablanca-based Moroccan B2B e-commerce and fintech company founded in 2020. Chari serves traditional grocery/proximity stores in Francophone Africa with a mobile ordering app, free/fast delivery, embedded payments, microloans, and Banking-as-a-Service infrastructure.
Primary product
B2B FMCG ordering and merchant-fintech super app
Founded
2020
Headquarters
Zone industrielle Ouled Saleh, Bouskoura CP 27182, Casablanca, Morocco
Team size
30-40
Industry
Retail
Sub-industry
B2B e-commerce, embedded fintech, Banking-as-a-Service
Offices
0 jobs at Chari
Check back later for new openings
Business model
Stage
Series A
Total raised
$17M
Latest round
Series A · Oct 2025
Latest amount
$12M
Leadership
Founder & CEO
Co-Founder & COO
CTO
Lionel Dupuis
Head of Finance
Ilyas Rhaoui
Directeur Général Maroc / General Manager Morocco
Yassine Dallihi
Country General Manager - Morocco
Mohammed CHAIRI MAHJOR
VP of Engineering
Salma Bassiti
Chef de projet Fintech
Rafik Kanoun
Country Manager
Investors
Entrepreneurial, autonomous, proactive, agile, and hardworking; hiring materials emphasize ownership, initiative, and socio-economic impact.
Compensation
No public salary bands or compensation policy were found. Hiring materials emphasize experience, ownership, creativity, and portfolio/CV submissions rather than published pay ranges.
Benefits
Pricing
B2B wholesale/distribution margin model plus monetized financial services; exact public pricing is not disclosed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
USD 10M-25M (third-party estimates vary; public estimates cited range from about $10.4M to $20.4M annually)
Estimated monthly visits
2K
Traffic estimate as of Jul 2026
Acquired Karny.ma, a credit-book/bookkeeping app, to strengthen merchant credit workflows and fintech capabilities.
SourceAcquired Axa Credit / Axa Assurance Morocco's credit line in a reported $22M transaction to obtain credit-license capabilities and deepen lending operations.
SourceWamda · Oct 2025
Chari raised a $12M Series A led by SPE Capital and Orange Ventures, bringing total funding to $17M, and became the first VC-backed startup in Morocco to receive a payment institution licence.
Zawya / Visa · Apr 2025
Visa and Chari announced a strategic partnership to expand financial inclusion in Morocco and deepen digital payments adoption among merchants.
Chari official press page · Jan 2024
Chari says it achieved PCI-DSS certification for its fintech operations, strengthening its payments/security posture.
Wamda · Nov 2023
UM6P Ventures made an undisclosed investment in Chari to support retailtech and financial inclusion.
Disrupt Africa · Jul 2023
Chari raised $1.5M from Verod-Kepple Africa Ventures to support growth in informal retail and fintech expansion.