Acquisition
Jan 2025Future announced a merger with Autograph, the Tom Brady-founded fan engagement company; Tom Brady joined as co-chairman and the combined company said it would expand Future's personalized coaching platform.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Future is a San Francisco-based personalized coaching company that sells 1-on-1 digital personal training through an app, pairing members with expert coaches and wearable-device integrations.
Primary product
Custom 1-on-1 personal training app
Founded
2017
Headquarters
San Francisco, California, United States
Team size
150-200
Work style
Remote
Industry
Wellness and Fitness Services
Sub-industry
Digital fitness coaching / personal training
Offices
548 Market St, PMB 50233, San Francisco, CA 94104-5401, USA
301 Main St Unit 23H, San Francisco, CA 94105-5045, USA
Business model
subscription
direct-to-consumer mobile app
Funding
People & investors
Leadership
Chief Executive Officer
Chief Product and Technology Officer
Vice President, People and Talent
Work & culture
Remote-first, mission-driven, and partnership-oriented, with a high-velocity/high-intensity hiring culture and values centered on Embrace the Journey, Go the Extra Mile, Raise the Bar, Stronger Together, and Sweat the Details.
Work style
Remote
Compensation
Public job postings show roughly $100k-$185k in base pay depending on role and location, including NYC software engineer ranges around $150k-$185k, NYC data scientist ranges around $100k-$140k, Toronto ranges around CAD $110k-$155k for data science and CAD $120k-$140k for engineering. Some postings also state candidates must already have authorization to work in Canada without sponsorship.
Benefits
Medical, dental, and vision coverage
Wellness stipend
10 free annual therapy sessions
Professional development stipend
Product & market
Pricing
Subscription membership; public pricing shows $50 first month then $199/month, with monthly and discounted multi-month plans available.
Differentiators
- —Dedicated 1-on-1 coach instead of pre-recorded classes
- —Custom weekly training plans tailored to goals, schedule, equipment, and injuries
- —Unlimited coach messaging and accountability
- —Wearable integration with Apple Watch / health data
- —Video demos, voice cues, and form guidance
- —Remote, flexible training anywhere
- —Large coach roster with athlete-grade coaching experience
- —Expanded health coaching ambitions after the Autograph merger
Technology
React Native
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
71.1K
Traffic estimate as of Jul 2026
Signals & risks
Other
Mar 2026Future announced a major leadership transition: Ali Jafari became CEO and Meredith J. Harris became CPTO, while Rishi Mandal stepped back from the CEO role.
SourceLatest news
Future on LinkedIn · Mar 2026
Future announced Ali Jafari as CEO and Meredith J. Harris as CPTO, with Richard Rosenblatt as Executive Chairman.
Justin Santamaria on LinkedIn · Feb 2026
Justin Santamaria signaled his departure/transition from Future after nearly nine years, following the Autograph/Future era.
PR Newswire · Jan 2025
Future and Tom Brady's Autograph announced a merger to combine athlete relationships, media, partnerships, and AI coaching.
Future blog · Jan 2025
Official company announcement of the merger with Autograph and Tom Brady joining Future as co-chairman.