Other
Feb 2024Baubap announced a pre-Series A debt financing round of $120M led by SixPoint Capital Management, indicating continued capital needs for growth.
SourceSmart micro financing for everyone
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Baubap is a Mexican fintech and online microloan app that provides instant, mobile-based loans using alternative data and proprietary risk models, with a focus on serving people underserved by traditional banks and helping users build credit history.
Primary product
Mobile microloan app / digital personal loans
Founded
2018
Headquarters
Ciudad de México, Alcaldía Cuauhtémoc, Mexico
Team size
51-200
Industry
Financial Services
Sub-industry
Fintech / digital lending / microloans
Offices
Plaza Villa de Madrid, Número 1, Piso 9 - “F”, Ciudad de México, Alcaldía Cuauhtémoc 06700, Mexico
Business model
B2C lending
digital credit origination
credit/loan platform
Funding
Stage
Debt financing / pre-Series A
Total raised
$143.6M
Latest round
Credit facility / debt financing · Jun 2026
Latest amount
$23M
Jun 2026 · BBVA Spark and SixPoint Capital
Feb 2024 · SixPoint Capital Management
Grant
Apr 2023 · Investitionsbank Berlin
Mar 2021 · Grupo Grameen - ALFIN
Pre Seed Round
Jan 2020 · Seedstars
Non Equity Assistance
Jun 2019
People & investors
Leadership
Roberto Salcedo
CEO & Co-Founder
Conrad Wilkinson Schwarz
Chief Risk Officer & Co-Founder
Luis Villarreal Castilla
CTO
Juan Felipe López
Head of Growth & Marketing
Juan José Balboa Müller
VP of Finance
Christian Ruiz Hernandez
Strategic Finance Lead
Denisse Piña
Customer Success Lead
Jhonatan Luis Morgan Bartra
Lead Machine Learning Ops Engineer
Sergey Lypko
CFO
Eduardo Maldonado Valderrama
Angel investor
Kartikeya Sharma
Angel Investor
Work & culture
Public evidence suggests a mission-driven culture centered on financial inclusion, technology, and growth, with hiring posts emphasizing purpose, learning, and impact. No authoritative public benefits list was found.
Compensation
No public compensation data or salary bands were found in the researched sources.
Product & market
Pricing
Loan pricing is not publicly detailed in the sources reviewed; the product appears to monetize through lending/interest and associated credit fees.
Differentiators
- —Uses alternative data instead of relying only on traditional credit bureau history
- —Instant/mobile loan experience
- —24/7 application flow
- —Focused on financial inclusion for underbanked users in Mexico
- —Has received substantial institutional debt funding to scale lending capacity
Customers
Underserved and unbanked consumers in Mexico
People without a credit history
Consumers seeking short-term microloans
Small-business borrowers
Competitors
Kueski
Moneyman
Creditea
Konfío
Yotepresto
Scale & contact
Estimated revenue
Unknown from public sources; no reliable annual revenue estimate found.
Estimated monthly visits
50.6K
Traffic estimate as of Jun 2026
Signals & risks
Other
Jun 2026Baubap announced a MX$400M / ~$23M credit line with BBVA Spark and SixPoint Capital, showing ongoing reliance on external debt facilities to expand lending.
SourceLatest news
Enderlin Independent · Jul 2026
Summarizes the BBVA Spark / SixPoint facility, founder attribution, and Baubap’s claim of reaching 2M+ customers and >$100M revenue run-rate.
Mexico Business News · Jun 2026
Describes the dual-tranche MX$400M structure, the 48-month maturity, and Baubap’s move to peso-denominated institutional financing.
LatamList · Jun 2026
Baubap secured a $23M credit facility to expand lending capacity in Mexico.
El Economista · Jun 2026
Spanish-language coverage of the MX$400M facility, structure, and growth plans.
Mexico Business News · Nov 2024
Interview with Roberto Salcedo discussing growth, profitability, and future product expansion.
Jobs and careers at Baubap
3 jobs at Baubap
Senior CRM Specialist - Recovery
On-site
Growth & Marketing
Mexico
1w ago
On-site
Full-time
Tax & Compliance Manager
On-site
Finance
Mexico
1mo ago
On-site
Full-time
Collections Lifecycle Manager
On-site
Collections
Mexico
3mo ago
On-site
Full-time