Shutdown
Mar 2024PitchBook lists Banabo as out of business as of 2024-03-26; Tracxn also describes it as deadpooled.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Banabo is a Y Combinator S22 startup that built a cookieless marketing-attribution SaaS to map a visitor’s journey through conversion and reduce marketing waste. Public profiles conflict on founding year and HQ, and the live banabo.io domain now resolves to a product branded as strinkl for content-program attribution and creator management.
Primary product
Cookieless marketing attribution OS
Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Marketing Technology
Sub-industry
Marketing attribution / multi-touch attribution SaaS
Offices
601 Capp Street, San Francisco, CA 94110, United States
Singapore, Singapore
Business model
SaaS
subscription-based
freemium/demo-led
Funding
Stage
Seed
Total raised
$500K
Latest round
Convertible Note · Sep 2022
Latest amount
$500K
Sep 2022 · Y Combinator
Jan 2022 · Y Combinator
People & investors
Investors
Work & culture
No public benefits or culture page was found. Public-facing signals emphasize cookieless attribution, automated creator payouts, and self-serve signup/demo access.
Compensation
Public compensation data is sparse. Levels.fyi shows a reported median total compensation of $51,101 for Software Engineer at Banabo Labs (last updated 2026-06-21).
Product & market
Pricing
Subscription SaaS; site also offers a free-start / demo-led motion
Differentiators
- —Cookieless attribution using zero personal data
- —Maps the full visitor journey to sale
- —Content-program attribution across UGC, affiliates, influencers, and brand-owned content
- —Automated creator payout workflows
- —Cross-platform analytics for YouTube, Instagram, TikTok, and Twitter/X
Customers
B2B marketing teams
ecommerce / DTC brands
performance marketing teams
Competitors
Northbeam
ThoughtMetric
Triple Whale
SegmentStream
Stiddle
AB Tasty
Wingify
Nielsen
Signals & risks
Latest news
PitchBook · Mar 2024
Profile page marking Banabo as out of business and showing historical funding/status data.
aVenture · Mar 2024
Research profile describing Banabo as a cookieless marketing-attribution OS and claiming 50 employees as of Feb. 2024.
CB Insights · Sep 2022
Company profile summarizing Banabo’s cookie-free attribution product, San Francisco HQ, total funding, latest funding round, investors, and competitors.
Extruct AI · Aug 2022
Profile/research page describing Banabo as a marketing-attribution operating system, noting a pre-seed raise, founders, and investors.
Tracxn · Jul 2022
Profile page describing Banabo as deadpooled, listing funding, investors, and competitor context; the page was last updated in 2026.
Jobs and careers at Banabo
0 jobs at Banabo
No open positions
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