Australasian Leisure Management · Jul 2025
International coverage of the Series A emphasized Arketa’s all-in-one platform and its focus on boutique fitness and wellness studios.
Everything for your fitness or wellness business.
Public company, workplace, funding, and market signals
Arketa is a New York-based vertical SaaS company founded in 2020 by Rachel Lea Fishman and Josh Archer. It sells modern booking software and marketing automation for boutique fitness and wellness businesses, combining scheduling, payments, client management, on-demand content, branded websites/apps, and AI support.
Primary product
Booking software and marketing automation for boutique fitness and wellness businesses
Founded
2020
Headquarters
New York, New York, United States
Team size
51-200
Work style
Flexible
Industry
Wellness and Fitness Services
Sub-industry
Vertical SaaS for boutique fitness and wellness studio management
Offices
Business model
Stage
Series A
Total raised
$22.7M
Latest round
Series A · Jun 2025
Latest amount
$15M
Leadership
Co-Founder & CEO
Co-Founder & CTO
Director of Engineering
Mission-driven, fast-moving, and high-standards culture focused on building a clean, intuitive product for wellness operators. The company emphasizes listening closely to customers, moving quickly, and building with care.
Work style
Flexible
Compensation
Public job postings show transparent pay bands, including roughly $45K-$50K for a Mexico City full-stack engineer, $115K-$170K for a recruiting lead, and $240K-$280K for a head of marketing, typically with equity and sometimes bonus.
Benefits
Pricing
Tiered subscription plans with a 3% platform transaction fee on Individual plans, Stripe processing fees, and custom-quoted Studio plans.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$13M estimated annual revenue
Estimated monthly visits
143.3K
Traffic estimate as of Jul 2026
Australasian Leisure Management · Jul 2025
International coverage of the Series A emphasized Arketa’s all-in-one platform and its focus on boutique fitness and wellness studios.
Arketa blog · Jun 2025
Arketa’s own announcement said the Series A would accelerate product development and expand AI-driven automation, scheduling, and marketing features.
Fitt Insider · Jun 2025
Fitt Insider highlighted Arketa’s $15M Series A and its push to scale AI tools for boutique fitness and wellness studios.
Athletech News · Jun 2025
Athletech News described Arketa as an AI-powered boutique fitness platform and covered the funding led by Inspired Capital with existing investors participating.
Forbes · Jun 2025
Forbes covered Arketa’s Series A, noting the company closed a $15M round led by Inspired Capital and bringing total funding to nearly $23M.