Sequoia Capital · Jul 2024
Sequoia announced/celebrated the seed round and described rift as a sales platform that centralizes tooling and automates operational work; it cited customers including Gusto, Capchase, and Rhombus.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
rift is a San Francisco-based B2B sales automation and lead-routing SaaS that helps sales teams capture, route, schedule, and recover inbound leads while reducing manual operational work.
Primary product
B2B lead routing and inbound sales workflow automation platform
Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
B2B sales automation / lead routing
Offices
0 jobs at rift
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Business model
Investors
Opinionated, fast, sales-engineering oriented culture; the company emphasizes hands-on 1:1 support and reducing busywork so reps can focus on selling.
Pricing
Sales-led, demo/contact-for-pricing
Differentiators
Technology
Customers
Competitors
Estimated revenue
~$440K ARR (GetLatka estimate, 2025)
Sequoia Capital · Jul 2024
Sequoia announced/celebrated the seed round and described rift as a sales platform that centralizes tooling and automates operational work; it cited customers including Gusto, Capchase, and Rhombus.
Y Combinator (LinkedIn) · Jul 2024
Y Combinator posted that rift raised $5M in seed funding to automate tedious sales tasks like data entry, email deliverability, and sequence generation.
FinSMEs · Jul 2024
FinSMEs reported the $5M seed round led by Sequoia with participation from Y Combinator and Soma Capital.
Y Combinator · Feb 2023
The launch post introduced rift as a tool to help sales and growth teams close more deals without landing in spam by combining email automation and deliverability.