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Jan 2017Hyungseok Ha said the company lost over 50% of revenue generated from China during the THAAD crisis and scaled down the China business before recovering.
SourceA global multi-brand beauty and personal care startup.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
MBX (formerly Memebox) is a venture-backed K-beauty and personal care company that evolved from subscription commerce into a multi-brand beauty house selling directly to consumers and through major retail partners. Its portfolio includes Nooni, Kaja, I'm Meme, I Dew Care, and Pony Effect, and recent growth has been driven by creator-led content and TikTok commerce.
Primary product
Nooni Lip Oil and other K-beauty color/care brands
Founded
2012
Headquarters
Hollywood, California, United States
Team size
100-150
Work style
Flexible
Industry
Cosmetics
Sub-industry
K-beauty and personal care brand house / e-commerce
Open Positions
1 job at MBX
Vice President of Business Development
RemoteOperationsRemote - within the U.S.9mo ago
Remote