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Awtomic

Awtomic logo

Awtomic

Dollar Shave Club as a platform.

awtomic.com
HQ: Seattle, WA, USA; Remote
11-50
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

Awtomic is a Shopify-native subscription and repeat-purchase platform for DTC merchants, with especially strong positioning in wine clubs and other subscription-heavy categories. It emphasizes subscriptions, lifecycle marketing, bundling, add-ons/upsells, automations, analytics, and white-glove migration/support.

Primary product

Shopify-native subscription and repeat-purchase platform

Founded

2020

Headquarters

San Francisco, California, United States

Team size

1-10

Work style

Remote

Industry

Software Development

Sub-industry

Shopify subscription management / subscription commerce

Offices

Seattle, Washington, United States
San Francisco, California, United States
Los Angeles, California, United States
Madrid, Spain
Argentina

Business model

SaaS
Shopify app
subscription management software
membership services software
enterprise volume pricing
agency/channel partnerships

Funding

Stage

Early Stage VC

Total raised

$500K

Latest round

Early Stage VC · Oct 2021

Early Stage VC

Oct 2021

Convertible Note

Jan 2020 · Y Combinator

$500K

People & investors

Leadership

Emily Yuhas

Founder & CEO

Brian Singer

Founder & CTO

Adrian Andrade

Chief Design Officer

Investors

Harvard Management Company
Index Ventures
Lombardstreet Ventures
Perkins Cove Partners
Y Combinator

Work & culture

Remote-first, globally distributed, hustle-hard, supportive culture with experienced leaders and engineers spread across Seattle, San Francisco, Los Angeles, Madrid, and Argentina. The company emphasizes fast execution, customer support, white-glove onboarding, and strong product ownership.

Work style

Remote

Product & market

Pricing

Professional plan at $299/mo + 1% per order; enterprise plans use volume-based pricing; yearly contracts are billed monthly; 14-day free trial is offered.

Differentiators

  • —Shopify-native subscription and repeat-purchase platform
  • —Wine-club specialization
  • —Build-a-box, shuffles, and Moments gift-choice flows
  • —Autoswap product-swapping and migration support
  • —White-glove onboarding and migrations
  • —Mobile-first, passwordless customer portal with SMS support
  • —Advanced analytics with cohort/LTV insights
  • —Deep integrations with Shopify Flow, Klaviyo, Gorgias, Attentive, Kustomer, and Peel

Technology

Shopify
Shopify Flow
Shopify POS
Klaviyo
Gorgias
Attentive
Kustomer
Peel Analytics
Intercom
Mailchimp
Google Analytics 4
Google Tag Manager
Shop Pay
Amazon CloudFront
reCAPTCHA v3
jQuery
Google Fonts
Adobe Fonts
PartnerStack

Customers

Firestone Walker Brewing
Savorista
Olive My Pickle
The Coconut Cult
Yummers Pets
Josh Cellars

Competitors

Recharge
Bold Subscriptions
OrderGroove
AppDirect
sticky.io
Smartrr
Stay AI
Commerce7

Scale & contact

Estimated revenue

$1M-$5M

support@awtomic.com

Latest news

The Shopify Winery Stack Is Finally Complete

Wine Industry Network · Mar 2026

Awtomic describes a Shopify-native winery stack built around customer records, card-on-file, POS enrollment, loyalty, and subscription management.

Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic

Wine Industry Network · Feb 2026

Awtomic argues that wineries are moving to Shopify and using Awtomic to power clubs, POS, loyalty, and compliance-integrated wine operations.

Sovos ShipCompliant and Awtomic Partner to Power the Next Generation of Wine Clubs on Shopify

PRWeb / Sovos ShipCompliant · Aug 2025

Announced a new integration partnership combining Sovos ShipCompliant compliance/reporting with Awtomic’s Shopify-native wine-club platform for wineries on Shopify.

Enolytics Now Integrates with Shopify and Awtomic!

Enolytics · Feb 2025

Announced a direct integration between Enolytics and Awtomic to help wineries combine analytics with Awtomic subscription tools.

Fireside Chat: Peel Dashboard now in Awtomic

Awtomic blog

Awtomic announced a Peel dashboard integration inside its app, adding deeper subscription analytics and retention insights for merchants.

AboutBlogCase StudiesDocsGitHubLinkedInPricingWebsiteWine on ShopifyX/Twitter
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