Automat · Jul 2026
CEO Lucas Ochoa explains Automat's philosophy, defines agentic automation, and contrasts the company's managed approach with brittle selector-based legacy RPA.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Automat is a San Francisco-based AI automation company founded by ex-Google engineers Lucas Ochoa and Gautam Bose. It sells managed agentic process automation and intelligent document processing that use computer vision, LLMs, and human-in-the-loop operations to replace brittle legacy RPA in mortgage, banking, insurance, healthcare, manufacturing, and back-office workflows.
Primary product
Managed agentic process automation platform for AI-driven RPA and intelligent document processing
Founded
2023
Headquarters
San Francisco Mission District, San Francisco, California, United States
Team size
20-30
Work style
Onsite
Industry
Technology, Information and Internet
Sub-industry
AI enterprise automation / robotic process automation (RPA) / intelligent document processing (IDP)
Offices
San Francisco Mission District, San Francisco, CA
Business model
SaaS subscription
usage-based pricing
enterprise implementation and migration services
forward-deployed engineering / managed services
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder
Chief Technology Officer / Head of Engineering
Eric McLintock
Head of Talent
Yenchun Liu
Head of Growth
Kelley S.
Founding Strategy Operations
Pedro Martinez Lopez
Founding Applied AI Engineer
Denise Micu
Founding Deployment Strategist
Ignacio Vaca-Guzman
Head of Enterprise Sales LATAM
Chief of Staff
Work & culture
Small, in-person San Francisco team of ex-Google engineers/operators focused on fast deployment, reliability, self-healing automation, and human-in-the-loop support for enterprise customers.
Work style
Onsite
Compensation
Public job postings show base salary bands roughly from $90k to $220k depending on role, with equity in some roles (for example, Applied AI Engineer postings include 0.25%-1% equity).
Benefits
Health insurance
Dental insurance
Vision insurance
401K via Human Interest
Commuter benefits (parking and transit)
Team culture initiatives
Product & market
Pricing
Flexible subscription and usage-based pricing; Standard and Enterprise tiers; contact sales for custom pricing.
Differentiators
- —Agentic process automation built around computer vision and vision-language models
- —Self-healing automations that adapt when UIs change
- —Works on legacy systems and portals without APIs
- —Managed automation with forward-deployed engineering and human oversight
- —Builds automations from screen recordings, videos, or SOPs
- —Enterprise-grade compliance (SOC 2, GDPR, HIPAA, ISO 27001)
- —Faster deployment than legacy RPA, marketed as days instead of months
- —Lower-cost alternative to legacy RPA, marketed as 10x faster and 1/10th the price
Technology
OpenAI
Anthropic
Next.js
TypeScript
Python
React
Webflow
Vercel
Google Cloud
Playwright
Selenium
HubSpot
Docker
Firebase
Redis
Git
Node.js
Figma
Vercel AI SDK
Customers
AmeriTrust
Vividly
Leopard
Ziina
Arc Home
Competitors
UiPath
Automation Anywhere
Blue Prism
ABBYY
Zapier
n8n
Workato
Make
Pega
Microsoft Power Automate
Scale & contact
Estimated revenue
$1M-$5M estimated ARR (third-party estimates vary; GetLatka cited about $1.9M in July 2025)
Estimated monthly visits
12.8K
Traffic estimate as of May 2026
Latest news
Automat · May 2026
Automat lays out its view of agentic process automation, compares itself with legacy vendors like UiPath and Automation Anywhere, and argues that true agentic systems operate at the visual layer.
Automat · May 2026
A technical explainer describing the shift from selectors/scripts to vision-based computer use and self-healing automation.
Automat · Apr 2026
Automat announced a $15.5M Series A led by Felicis, bringing total capital raised to $19.25M and highlighting customer traction and enterprise automation use cases.
Automat · Apr 2026
Automat launched a self-serve IDP platform and Document Studio for extracting, classifying, and processing documents with code-light workflows.
Jobs and careers at Automat
7 jobs at Automat
Forward Deployed Engineer
On-site
Engineering
San Francisco
2mo ago
On-site
Full-time
Software Engineer (Junior/Intermediate)
On-site
Engineering
San Francisco
6mo ago
On-site
Full-time
Head of Sales
On-site
Sales
San Francisco
10mo ago
On-site
Full-time
Enterprise Account Executive (Full Cycle)
On-site
Sales
San Francisco
11mo ago
On-site
Full-time
Founding Designer
On-site
Design
San Francisco
1y ago
On-site
Full-time
Sales Development Representative
On-site
Sales
San Francisco
1y ago
On-site
Full-time
Applied AI Engineer
On-site
Engineering
San Francisco
1y ago
On-site
Full-time