PropTech Connect · Aug 2024
Discusses Aura Vision’s Retail Index and cites major retailer/brand relationships and market data use cases.
Visitor analytics for physical retail stores using existing security…
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Aura Vision is a London-based in-store analytics company that helps brick-and-mortar retailers improve store performance using existing CCTV cameras and computer vision, without facial recognition or wearable tags.
Primary product
In-store analytics platform for retailers (footfall, dwell, demographics, staff/engagement insights) using existing CCTV infrastructure.
Founded
2017
Headquarters
London, England, United Kingdom
Team size
1-10 employees
Work style
Hybrid
Industry
Software Development
Sub-industry
Retail analytics / computer vision / in-store analytics
Offices
London, England, United Kingdom
Business model
SaaS
subscription
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Mehdi Moadeli
Head of Operations and Support
Head of Product Engineering (former)
Senior Full Stack Developer (former)
Account Executive
Work & culture
Public signals suggest a small, hands-on team with a product/engineering focus and an employer rating of 5.0/5.0 on reviewed data. Public evidence also emphasizes privacy-first AI, rapid installation, and retailer-facing practicality.
Work style
Hybrid
Compensation
No public salary bands found. Limited public signals suggest a positive employer rating for compensation, but this is not enough to infer pay levels.
Product & market
Pricing
Subscription fee based on the number of cameras used per month.
Differentiators
- —Uses existing CCTV infrastructure, reducing installation cost
- —Does not require facial recognition or wearable tags
- —Provides anonymized, aggregated insights for GDPR alignment
- —Targets specialty retail with plug-and-play deployment
- —Combines footfall, demographic, dwell, and staff-behavior analytics
Technology
typescript
notion
zoho
airtable
slack
python
linux
javascript
Customers
Decathlon
Sports Direct (Frasers Group)
O2 Retail (Virgin Media O2)
Adidas
ASICS
Competitors
V-Count
RetailNext
Sensormatic
FootfallCam
Acrelec
Scale & contact
Estimated revenue
Unknown; insufficient public evidence for a reliable estimate.
Estimated monthly visits
2.7K
Traffic estimate as of Jun 2026
Latest news
Maddyness UK · Aug 2021
Profile/interview describing Aura Vision as a retail insights platform and mentioning Wayra’s investment.
FashionNetwork · Jun 2019
Reports ASICS Ventures’ equity stake and the use of existing security cameras for in-store analytics.
University of Southampton · Jun 2019
University announcement confirming the seed round and mentioning Y Combinator participation, angel and corporate venture investors, and hiring plans.
TechCrunch · Mar 2019
Explains the product, customer use cases, privacy approach, subscription pricing model, and founding team.
Jobs and careers at Aura Vision
5 jobs at Aura Vision
Director, Growth & Paid Media
Remote
Revenue
New York City, San Francisco; Remote
1mo ago
Remote
Full-time
Director, Marketplaces & Ecommerce
Remote
Revenue
New York City, San Francisco; Remote
1mo ago
Remote
Full-time
Senior Software Engineer, Device Platform
On-site
Platform
New York City, San Francisco
3mo ago
On-site
Full-time
Senior Product Engineer
On-site
Product Engineering
New York City, NY
6mo ago
On-site
Full-time
Senior Software Engineer, Infrastructure - Scaling & Performance
On-site
Platform
New York City, NY
6mo ago
On-site
Full-time