Aura laid off about 70 employees worldwide after a customer acquisition strategy realignment tied to its MetLife partnership; reports said the cuts were more than 9% of the workforce.
SourcePublic company, workplace, funding, and market signals
Updated Jul 30, 2026
Aura is a Boston-based AI-powered digital security company founded in 2017. It sells subscription online-safety products for individuals and families, bundling identity theft protection, credit monitoring, VPN, antivirus, password management, privacy/data-removal tools, and parental controls; in 2026 it completed its acquisition of Qoria to extend into school and enterprise safety.
Primary product
Aura all-in-one digital safety subscription platform
Founded
2017
Headquarters
Boston, Massachusetts, United States
Team size
400-500
Work style
Hybrid
Industry
Software Development
Sub-industry
Cybersecurity / digital security / online safety
5 jobs at Aura
Offices
Business model
Stage
Series G
Total raised
$790M
Latest round
Series G · Mar 2025
Latest amount
$140M
Mar 2025 · Ten Eleven Ventures and Madrone Capital
Oct 2021 · Madrone Capital Partners
Jun 2021 · Warburg Pincus
Jul 2019
Leadership
Founder & Chief Executive Officer
President & Chief Financial Officer
President & Chief Operating Officer
Chief People Officer
Chief Legal Officer & Secretary
Chief Product Officer
Global Chief Marketing Officer
Chief Customer Officer
Mission-driven and customer-first, with a hybrid workplace and values centered on customer obsession, ownership, teamwork, continuous improvement, and ambition.
Work style
Hybrid
Compensation
No public salary bands were found. Aura publicly highlights compensation-related employer recognition and offers strong benefits including retirement match and a free family plan.
Benefits
Pricing
Subscription plans with monthly and annual billing; family, couple, individual, and kids tiers
Differentiators
Technology
Customers
Competitors
Estimated revenue
US$250M–US$300M
Estimated monthly visits
599K
Traffic estimate as of Jun 2026
Aura laid off about 70 employees worldwide after a customer acquisition strategy realignment tied to its MetLife partnership; reports said the cuts were more than 9% of the workforce.
SourceAura disclosed a security incident caused by a phishing attack on an employee account; roughly 900,000 marketing records were accessed, but Aura said no SSNs, passwords, or financial information were compromised.
SourceAura announced its acquisition of Qoria, a major strategic expansion into school safety; the transaction completed on 2026-07-17 and was paired with a US$100M equity placement at close.
SourcePR Newswire / Aura · Jul 2026
Aura closed its acquisition of Qoria, announced a US$100M equity placement at close, and said the combined group would exceed US$300M ARR on a pro forma basis.
PR Newswire / Aura · Jul 2026
Aura named Steven Young as Global CMO to lead global marketing as it scaled into new markets and expanded its AI-powered online safety platform.
PR Newswire / Aura · May 2026
Aura appointed Adam Medros as CPO and Viksit Gaur as CAIO to accelerate its agentic AI roadmap and product expansion.
Aura · Mar 2026
Aura said a phishing attack on one employee exposed marketing-contact data from an acquired company, not customer vault data or sensitive credentials.
Reuters · Feb 2026
Reuters reported Aura's agreement to acquire Qoria and relist the combined entity on the ASX under ticker AXQ.