AtoB laid off about 30% of staff (32 employees) after its funding round, citing external economic headwinds and restructuring.
SourcePublic company, workplace, funding, and market signals
Updated Jul 30, 2026
AtoB is a San Francisco-based fintech platform for trucking and fleet operators, offering fuel cards, spend management, instant payroll, working-capital tools, and partner-branded fleet payment programs.
Primary product
AtoB Fuel Card / fleet payment platform
Founded
2019
Headquarters
1 Embarcadero Ctr, Ste 1200 PMB 34, San Francisco, CA 94111
Team size
51-200
Work style
Flexible
Industry
Financial Services
Sub-industry
Fleet payments / trucking fintech
Offices
11 jobs at AtoB
Business model
Leadership
Co-Founder & CEO
Chief Financial Officer
Head of Product and Platform Engineering
Head of Business Development (VP)
Partnerships and Corporate Development
Head of Talent Acquisition
Investors
Mission-driven and high-ownership, with stated values of Empathy First, Earn Customer Trust, Be an Owner, One Team/One Fight, and Be Mighty; the careers page also emphasizes supportive teamwork and flexibility across HQ, local offices, and remote work.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Public job postings show competitive pay plus equity/bonus; examples include a senior product designer role posted at roughly $170K-$200K base, and some listings note Bay Area compensation and US/Canada work visa sponsorship for specific roles.
Benefits
Pricing
Not publicly disclosed in detail; the public offering appears to combine zero-fee / no-hidden-fee fleet cards, fuel-discount economics, and partner / embedded card program revenue.
Differentiators
Technology
Customers
Competitors
Estimated revenue
About $20M-$30M annual revenue (public estimate; other public datasets estimate roughly $21.6M ARR in 2024).
AtoB laid off about 30% of staff (32 employees) after its funding round, citing external economic headwinds and restructuring.
SourceAtoB said it was in the final stages of an acquisition in India while planning a Bengaluru R&D center and broader global expansion.
SourceBusinessWire · Jun 2025
AtoB partnered with Nolan Transportation Group to launch the Beon Rewards Fuel Card, offering fuel savings, fraud protection, and fleet-management tools.
NATSO · Apr 2025
AtoB joined NATSO’s Chairman’s Circle to support innovation in fuel and fleet payment solutions for travel centers and truck stops.
The Trucker · Feb 2025
EG America and AtoB unveiled the Alloy Fleet+ Card, combining fuel discounts, fraud controls, and Mastercard acceptance for fleet customers.
The Economic Times · Jan 2025
AtoB said it planned to open a Bengaluru R&D center and was in the final stages of an acquisition in India as it pushed global expansion.
BusinessWire · Sep 2024
AtoB announced $130M in combined Series C equity and debt financing led by General Catalyst and Bloomberg Beta, with Mastercard and other industry players participating.