Acquisition
Jan 2025Pomelo Group announced it had completed the acquisition of Arrow Checkout; Arrow founders joined Pomelo in Singapore with new Pomelo roles.
SourceModern Checkout Platform for D2C brands in Southeast Asia
Company research
Public company, workplace, funding, and market signals
Overview
Arrow was a Singapore-based, YC S21 fintech that built a mobile-first, hyperlocal checkout platform for Southeast Asian D2C and other merchants, emphasizing local payment methods, fewer redirects, and one-tap/checkout-link flows; it was acquired by Pomelo Group in January 2025.
Primary product
Localized one-tap checkout / payment orchestration platform for Southeast Asian merchants
Founded
2020
Headquarters
Singapore, Singapore
Team size
1-10
Industry
Financial Services
Sub-industry
E-commerce checkout and payments infrastructure
Offices
Singapore (HQ)
Business model
B2B SaaS
payments infrastructure
merchant checkout platform
API and plugin integrations
Funding
Stage
Seed
Total raised
$4.9M
Latest round
Seed · Apr 2022
Latest amount
$4.8M
People & investors
Work & culture
Public materials portray Arrow as a small, high-growth, product-focused Singapore fintech with a strong merchant-conversion mission; its acquisition announcement highlighted cultural fit with Pomelo and the founders joining Pomelo roles.
Product & market
Differentiators
- —Mobile-first checkout experience
- —Local payment methods for Southeast Asia
- —Hyperlocal / market-specific checkout flows
- —Fewer redirects and no new-password checkout
- —One-tap / fast checkout flow
- —Checkout links and catalogs for social commerce
- —Merchant integrations for Shopify and WooCommerce
- —PCI-compliant orchestration via Spreedly
Technology
Shopify
WooCommerce
arrow.js
Mixpanel
Meta Conversions API
Meta Pixel
Spreedly
WhatsApp
Telegram
Instagram
TikTok
payment gateways
bank transfers
virtual accounts
local wallets
cards
BNPL
Customers
D2C brands in Southeast Asia
online-focused merchants
FMCG merchants
high-volume discretionary-goods merchants
Shopify merchants
WooCommerce merchants
social commerce sellers
Competitors
Checkout.com
Rapyd
FastSpring
EBANX
GoKwik
Klasha
Uplift
Pathao
Nexi
Scale & contact
Estimated revenue
About $780K ARR in 2024 (under $1M)
Signals & risks
Latest news
Crowdfund Insider · Jan 2025
Coverage of the acquisition emphasizing that Arrow founders joined Pomelo and that the deal was meant to add payments talent and technology.
Tech in Asia · Jan 2025
Short news item confirming the acquisition of Arrow Checkout by Pomelo Group.
Finextra · Jan 2025
Reports the acquisition and the post-deal roles for the Arrow founders, reinforcing that Arrow was folded into Pomelo rather than continuing as an independent company.
Pomelo Group · Jan 2025
Pomelo said it completed the acquisition of Arrow Checkout and that Arrow founders would join Pomelo in Singapore, with Liat Beng Neo becoming CPO, Sebastian Roervig becoming VP of Sales & Business Development, and Sudhan Raj joining engineering.
TechCrunch · Apr 2022
Arrow described its Southeast Asia checkout product, support for 50+ local payment methods, merchant usage, and the $4.8M seed round led by Sequoia Capital India.
Jobs and careers at Arrow
0 jobs at Arrow
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