Arketa

Everything for your fitness or wellness business.

arketa.com

HQ: New York, NY, USA; Remote

51-200

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Arketa is a New York-based all-in-one software platform for modern fitness and wellness businesses (studios, instructors, and multi-location operators). It combines booking/scheduling, payments, CRM, marketing automations, video/on-demand content, and support tools.

Primary product

All-in-one fitness/wellness business platform for booking, payments, CRM, marketing automation, and on-demand content

Founded

2020

Headquarters

New York, New York, United States

Team size

51-200

Work style

Remote

Industry

Wellness and Fitness Services

Sub-industry

Fitness studio management software / wellness business software

Offices

Los Angeles, California, United States

Business model

SaaS

subscription

B2B

Funding

Stage

Series A

Total raised

$22.7M

Latest round

Series A · Jun 2025

Latest amount

$15M

Series A

Jun 2025 · Inspired Capital

$15M

Seed

Dec 2022 · First Round Capital

$7.6M

People & investors

Leadership

Rachel Lea Fishman

Co-Founder & CEO

Josh Archer

Co-Founder & CTO

Andy Tiffany

Director of Engineering

Minh Nguyen

Owner

Thu Tra Du

Owner

Investors

Work & culture

Arketa positions itself as mission-driven and customer-obsessed, focused on helping fitness and wellness businesses grow. Public hiring posts emphasize a remote team, creativity in outreach, and strong fit with boutique fitness and wellness values.

Work style

Remote

Compensation

Public evidence is limited. Open roles are posted, and the company shows active hiring in the UK and CDMX; no explicit public compensation philosophy or visa policy was found in primary sources.

Product & market

Pricing

Subscription SaaS; public site indicates free trial and demo availability, but detailed plan pricing was not surfaced in primary sources.

Differentiators

—All-in-one platform tailored to boutique fitness and wellness
—Combines booking, payments, CRM, automations, and content monetization
—Customer-facing checkout and marketing automation focus
—Strong emphasis on studio growth beyond classes
—Remote-first team and support messaging

Technology

React

React Native

Firebase

Python

MongoDB

Stripe

SendGrid

Twilio

Intercom

HubSpot

Salesforce

Google Analytics

Google Tag Manager

Klaviyo

Playwright

Jira

Slack

GitHub

Customers

Boutique fitness studios

Yoga studios

Pilates studios

Barre studios

Strength and cycling studios

Independent instructors

Multi-location studios

Competitors

Mindbody

WellnessLiving

TeamUp

Punchpass

Zen Planner

Momence

Scale & contact

Estimated monthly visits

143.3K

Traffic estimate as of Jun 2026

Signals & risks

Other

Mar 2020

COVID hit shortly after launch; Forbes notes in-person fitness studios—the core user base—shut down, forcing Arketa to pivot quickly.

Source

Other

Dec 2022

Company blog noted many studios had closed during COVID, with thousands of instructors laid off; this was industry-wide, not a company-specific layoff.

Source

Latest news

Arketa raises US$15 million to back expansion of AI-powered platform for boutique fitness studios

Australasian Leisure Management · Jul 2025

International coverage of the Series A emphasized Arketa’s all-in-one platform and its focus on boutique fitness and wellness studios.

Arketa Raises $15M To Power Boutique Fitness Studios

Athletech News · Jun 2025

Athletech News described Arketa as an AI-powered boutique fitness platform and covered the funding led by Inspired Capital with existing investors participating.

Arketa Secures $15M for Customizable Booking Platform

Fitt Insider · Jun 2025

Reports the Series A and notes Arketa handled about $500M in transactions for 1K+ clients across Pilates, yoga, and wellness.

Arketa Raises $15 Million To Power The Next Trip To Your Yoga Class

Forbes · Jun 2025

Confirms the $15M Series A led by Inspired Capital and describes Arketa’s origins, product scope, and customer base.

Arketa Raises $7.6M To Grow Fitness Studios Beyond Classes

Fitt Insider · Dec 2022

Secondary coverage of the 2022 seed round and fitness studio management market positioning.

About us Blog Careers Careers / jobs on site Contact Fitt Insider funding article Forbes funding article Forbes profile GitHub org LinkedIn company page

SourcesLinkedIn company page (via Exa)Arketa homepage Arketa blog: $15M Series A Arketa blog: $7.6M raise Forbes profile Forbes funding article Fitt Insider 2025 funding coverage Fitt Insider 2022 funding coverage