AppsFlyer

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

AppsFlyer is a privately held marketing-technology company whose platform helps brands measure, attribute, optimize, and automate marketing across mobile, web, CTV, PC, and console. It reports 15,000+ brands. [AppsFlyer]

Primary product

Modern Marketing Cloud: Measurement Suite, Deep Linking Suite, Data Collaboration Suite, and Agentic AI Suite, including attribution, marketing analytics, fraud protection, incrementality, audiences, APIs, and privacy-safe data collaboration. [AppsFlyer]

Founded

2011

Headquarters

San Francisco, California, United States

Team size

Approximately 1,200–1,300 (early-2025 reports; company/LinkedIn data also reports approximately 1,186)

Work style

Flexible

Industry

Technology, Information and Internet

Sub-industry

Mobile measurement, marketing attribution, marketing analytics, advertising technology, and data collaboration

Offices

Bangalore, India

Bangkok, Thailand

Beijing, China

Shenzhen, China

Berlin, Germany

Buenos Aires, Argentina

Dubai, UAE

Haifa, Israel

Herzliya, Israel

New York, United States

Business model

B2B SaaS

Usage-based pricing by conversions/measurement volume

Tiered plans for startups and growth customers

Custom enterprise contracts

Marketing technology platform and data infrastructure

Funding

Stage

Series E / late-stage private company

Total raised

$1.3B

Latest round

Series E · Jun 2026

Latest amount

$1B

Series E

Jun 2026 · Moloco, Google, Meta, and Unity

$1B

Series D-II

Nov 2020 · Salesforce Ventures

Series D

Jan 2020 · General Atlantic

$210M

Series C

Jan 2017 · Qumra Capital and Goldman Sachs

$56M

Series B

Jan 2015 · Fidelity Growth Partners Europe

$20M

Series A

Mar 2014 · Pitango and Magma Venture Partners

$7.1M

Seed

Sep 2012 · M12

People & investors

Leadership

Oren Kaniel

Co-Founder & Chief Executive Officer

Reshef Mann

Co-Founder & Chief Technology Officer

Nachum Falek

Chief Financial Officer

Gal Ekstein

Chief Business Officer

Oren Levy

Chief Strategy Officer

Barak Witkowski

Chief Product Officer

Ziv Peled

Chief AI Officer

Investors

Armat Group

DTCP

Eight Roads Ventures

Fidelity Growth Partners Europe

General Atlantic

Goldman Sachs Growth Equity

Google

M12

Magma Venture Partners

Work & culture

Customer-obsessed, global, collaborative, curious, flexible, and learning-oriented; employees are encouraged to ask questions, experiment, make mistakes, and learn from them. The careers site describes a work-from-anywhere approach and a globally distributed culture. [AppsFlyer Careers]

Work style

Flexible

Compensation

Public signals include equity for every employee and private health coverage; reliable public salary ranges or a universal visa policy were not identified.

Benefits

Stock option package for employees

Private health insurance

Fitness classes

GEEP global employee exchange/one-month office rotation

Potential relocation after one year

Learning and lecture programs

Product & market

Pricing

Public tiered offering includes Zero/free introductory access and Growth/pay-as-you-go pricing based on conversions; enterprise and advanced features are generally quote-based. The published Growth offer includes 12,000 free conversions in the first year and then $0.07 per conversion. [AppsFlyer Pricing]

Differentiators

—Independent, privacy-focused measurement across multiple advertising channels
—Cross-platform coverage spanning mobile, web, CTV, PC, and console
—Integrated deep linking, attribution, fraud protection, incrementality, and data collaboration
—Large partner/integration ecosystem and mobile-grade measurement infrastructure
—Agentic AI and AI-ready, governed marketing signals
—Data clean room and privacy-safe collaboration capabilities

Technology

Mobile SDKs for iOS and Android

Unity, Unreal Engine, Cocos2d, React Native and other cross-platform SDK/plugins

OneLink deep linking

APIs and raw-data exports

Fraud detection and prevention

Data clean rooms and privacy-safe collaboration

AI/agentic workflows

AWS

Salesforce

Google Ads

OpenAI integrations

Customers

eBay

Kabam

Macy's

Pizza Hut

UnionBank

FuboTV

BPI

15,000+ brands overall

Competitors

Adjust

Singular

Branch

Kochava

Amplitude

Similarweb

Mixpanel

Scale & contact

Estimated revenue

Approximately $350M–$500M annually; mid-2025 reporting estimated about $400M, while other databases report lower historical figures.

Signals & risks

Layoff

Feb 2025

AppsFlyer announced a strategic restructuring affecting approximately 100 employees, about 7% of its workforce, while describing the business as profitable in 2024 and investing in AI and scalability.

Source

Other

Aug 2025

Reports said AppsFlyer was in advanced negotiations for a possible private-equity acquisition at an estimated $3.5–4.5 billion valuation; outcome was not established by that report.

Source

Acquisition

Jan 2023

Public company-profile reporting identifies acquisitions of oolo and devtodev in 2023; transaction details were not fully available in the reviewed sources.

Source

Latest news

AppsFlyer secures $1 billion investment from Google, Meta, Unity and Moloco

Axios · Jun 2026

AppsFlyer raised $1 billion in Series E at a reported $2.7 billion post-money valuation; the four strategic investors acquired minority stakes, subject to regulatory approvals.

AppsFlyer CEO: “We are exploring strategic and financial partnerships” as unicorn launches AI-powered marketing cloud

CTech · Nov 2025

AppsFlyer launched a broader Modern Marketing Cloud with omnichannel measurement, data collaboration, and agentic AI while discussing strategic and financial partnerships.

AppsFlyer in advanced talks to be acquired at over $3.5 billion valuation

CTech · Aug 2025

The company was reported to be in advanced acquisition discussions, with estimated revenue of about $400 million and a possible valuation of $3.5–4.5 billion.

Unicorn AppsFlyer lays off 100 employees in strategic restructuring

CTech · Feb 2025

AppsFlyer announced roughly 100 job cuts, or 7% of its workforce, citing a leaner organization, AI investment, and long-term scalability.

Jobs and careers at AppsFlyer

48 jobs at AppsFlyer

Business Analyst

On-site

Finance

Herzliya

2d ago

On-site

Full-time