Layoff
Feb 2025AppsFlyer announced a strategic restructuring affecting approximately 100 employees, about 7% of its workforce, while describing the business as profitable in 2024 and investing in AI and scalability.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
AppsFlyer is a privately held marketing-technology company whose platform helps brands measure, attribute, optimize, and automate marketing across mobile, web, CTV, PC, and console. It reports 15,000+ brands. [AppsFlyer]
Primary product
Modern Marketing Cloud: Measurement Suite, Deep Linking Suite, Data Collaboration Suite, and Agentic AI Suite, including attribution, marketing analytics, fraud protection, incrementality, audiences, APIs, and privacy-safe data collaboration. [AppsFlyer]
Founded
2011
Headquarters
San Francisco, California, United States
Team size
Approximately 1,200–1,300 (early-2025 reports; company/LinkedIn data also reports approximately 1,186)
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Mobile measurement, marketing attribution, marketing analytics, advertising technology, and data collaboration
Offices
Bangalore, India
Bangkok, Thailand
Beijing, China
Shenzhen, China
Berlin, Germany
Buenos Aires, Argentina
Dubai, UAE
Haifa, Israel
Herzliya, Israel
New York, United States
Business model
B2B SaaS
Usage-based pricing by conversions/measurement volume
Tiered plans for startups and growth customers
Funding
Stage
Series E / late-stage private company
Total raised
$1.3B
Latest round
Series E · Jun 2026
Latest amount
$1B
Jun 2026 · Moloco, Google, Meta, and Unity
Nov 2020 · Salesforce Ventures
People & investors
Leadership
Co-Founder & Chief Executive Officer
Co-Founder & Chief Technology Officer
Chief Financial Officer
Work & culture
Customer-obsessed, global, collaborative, curious, flexible, and learning-oriented; employees are encouraged to ask questions, experiment, make mistakes, and learn from them. The careers site describes a work-from-anywhere approach and a globally distributed culture. [AppsFlyer Careers]
Work style
Flexible
Compensation
Public signals include equity for every employee and private health coverage; reliable public salary ranges or a universal visa policy were not identified.
Benefits
Stock option package for employees
Private health insurance
Fitness classes
GEEP global employee exchange/one-month office rotation
Potential relocation after one year
Learning and lecture programs
Product & market
Pricing
Public tiered offering includes Zero/free introductory access and Growth/pay-as-you-go pricing based on conversions; enterprise and advanced features are generally quote-based. The published Growth offer includes 12,000 free conversions in the first year and then $0.07 per conversion. [AppsFlyer Pricing]
Differentiators
- —Independent, privacy-focused measurement across multiple advertising channels
- —Cross-platform coverage spanning mobile, web, CTV, PC, and console
- —Integrated deep linking, attribution, fraud protection, incrementality, and data collaboration
- —Large partner/integration ecosystem and mobile-grade measurement infrastructure
- —Agentic AI and AI-ready, governed marketing signals
- —Data clean room and privacy-safe collaboration capabilities
Technology
Scale & contact
Estimated revenue
Approximately $350M–$500M annually; mid-2025 reporting estimated about $400M, while other databases report lower historical figures.
Signals & risks
Other
Aug 2025Reports said AppsFlyer was in advanced negotiations for a possible private-equity acquisition at an estimated $3.5–4.5 billion valuation; outcome was not established by that report.
SourceAcquisition
Jan 2023Public company-profile reporting identifies acquisitions of oolo and devtodev in 2023; transaction details were not fully available in the reviewed sources.
Latest news
Axios · Jun 2026
AppsFlyer raised $1 billion in Series E at a reported $2.7 billion post-money valuation; the four strategic investors acquired minority stakes, subject to regulatory approvals.
CTech · Nov 2025
AppsFlyer launched a broader Modern Marketing Cloud with omnichannel measurement, data collaboration, and agentic AI while discussing strategic and financial partnerships.
CTech · Aug 2025
The company was reported to be in advanced acquisition discussions, with estimated revenue of about $400 million and a possible valuation of $3.5–4.5 billion.
CTech · Feb 2025
AppsFlyer announced roughly 100 job cuts, or 7% of its workforce, citing a leaner organization, AI investment, and long-term scalability.
Open Positions
59 jobs at AppsFlyer
Senior Support Engineer, India
On-site
Product
Bangalore
1d ago
On-site
Full-time